- China's Pending Digital Transformation
Research Brief, Jack Loechner - Thursday, July 31, 2014
A new report from the McKinsey Global Institute (MGI), China's Digital Transformatio ...
- Inbound Marketing Is A Team Effort
Research Brief, Jack Loechner - Wednesday, July 30, 2014
The research shows that nearly 60% of marketers have adopted inbound marketi ...
- Sponsored Content Has a Trust Problem
Research Brief, Jack Loechner - Tuesday, July 29, 2014
According to a new study by Contently, when the CEO of Chartbe ...
- Salesspeak Needs A Brushup
Research Brief, Jack Loechner - Monday, July 28, 2014
According to Corporate Visions, Inc., survey results reflecting the responses of mo ...
- High-income US Households Find Quality At Warehouse Clubs
Research Brief, Jack Loechner - Friday, July 25, 2014
According to new research from Mintel, 38% of high income consumers belie ...
- Strategic Priorities For Digitizing Business
Research Brief, Jack Loechner - Thursday, July 24, 2014
Executives say their CEOs are more involved in digital efforts than ev ...
- Best Year For Facebook Brand and Media Engagement
Research Brief, Jack Loechner - Wednesday, July 23, 2014
According to a new study from Socialbakers, the average Facebook brand's po ...
- Non-Food FSIs Up 8% in First Half of 2014
Research Brief, Jack Loechner - Tuesday, July 22, 2014
According to new data from Kantar Media, free standing insert (FSI) coup ...
- Three Quarters Of Global Internet Users Watch TV Daily, But Not Satisfied
Research Brief, Jack Loechner - Monday, July 21, 2014
According to global research consultancy TNS, adults around the world remain hook ...
- American Spending Trends Signal Rising Confidence
Research Brief, Jack Loechner - Friday, July 18, 2014
According to the results of The Harris Poll of U.S. adults survey ...
- Online TV Complements Traditional But 18-24 Year Olds Aren't Keeping Up
Research Brief, Jack Loechner - Thursday, July 17, 2014
Americans aged 18-24 watched a weekly average of a little less th ...
- 52 Million US Viewers Watch Original Digital Video Each Month
Research Brief, Jack Loechner - Wednesday, July 16, 2014
Americans are increasingly embracing original digital video programming, preferring that type ...
- Half of Marketers Comfortable With Marketing Automation; Other Half Underfunded
Research Brief, Jack Loechner - Tuesday, July 15, 2014
According to The State of Marketing Automation 2014 report, Marketing Automation syste ...
- Mobile Apps Used In-Store To Confirm or Find Alternatives
Research Brief, Jack Loechner - Monday, July 14, 2014
According to the CFI Group's Retail Satisfaction Barometer, the use of mobi ...
- Abandoned Cart Emailing That Performs
Research Brief, Jack Loechner - Friday, July 11, 2014
The study found that personalized abandoned cart emails that show the actu ...
- Americans Becoming Self-And-Spend Centered
Research Brief, Jack Loechner - Thursday, July 10, 2014
Renewed consumer spending is in line with pre-recession trends and consumer optimi ...
- Digital Not Living Up To Its Promise, Say Marketers
Research Brief, Jack Loechner - Wednesday, July 9, 2014
The majority of digital marketers say that digital advertising hasn't lived ...
- The Role of Content In Consumer Decision Making
Research Brief, Jack Loechner - Tuesday, July 8, 2014
According to the study report, since the proliferation of digital and soci ...
- What's a Millennial?
Research Brief, Jack Loechner - Monday, July 7, 2014
Marketers tend to focus a lot of energy on Millennials, but t ...
- Family Dynamics Shaping Tomorrow's Consumers
Research Brief, Jack Loechner - Friday, July 4, 2014
According to the sixth wave of LMX Family, The Ipsos MediaCT annu ...
- Millennials Top TV Streamers
Research Brief, Jack Loechner - Thursday, July 3, 2014
According to the results of The Harris Poll of 2,300 U.S. adult ...
- Design Content Marketing For Engagement
Research Brief, Jack Loechner - Wednesday, July 2, 2014
According to Demand Metric's Lead Generation Benchmark Report for 2014, organizations ...
- Email Lead Nurturing Doesn't Cut It
Research Brief, Jack Loechner - Tuesday, July 1, 2014
According to a new survey by Bizo, in conjunction with Oracle Eloqu ...