- Radio Down 2nd Quarter; Off-Air Up; Expecting Better 2nd Half
Research Brief, Jack Loechner - Friday, August 29, 2014
According to the RAB, Radio's Q2 '14 revenue performance was moderate, do ...
- The Elusive Bicultural Latino Audience
Research Brief, Jack Loechner - Thursday, August 28, 2014
According to Horowitz Associates' Focus: Latino 2014 report. Bicultural Latinos, Hispanics w ...
- Passion Drives Success
Research Brief, Jack Loechner - Wednesday, August 27, 2014
According to a recent Small Business Market Survey by Infusionsoft, and conduct ...
- Email Up, Opening Down
Research Brief, Jack Loechner - Tuesday, August 26, 2014
According to a new Yesmail Email Marketing Compass report, an analysis ...
- Your Email Is A Snowflake
Research Brief, Jack Loechner - Monday, August 25, 2014
According to the MarketingSherpa Email Marketing Benchmark Report on the effectiveness ...
- Branded Content And Publication Editorial Trusted Almost Equally By Consumers
Research Brief, Jack Loechner - Friday, August 22, 2014
According to new research from Vibrant Media into the value consumers pla ...
- Digital Coupons Significant In Shopping And Purchasing
Research Brief, Jack Loechner - Thursday, August 21, 2014
According to a recent Forrester study, digital coupons are keeping up wi ...
- Marketers Face More Pressures Than Just Marketing
Research Brief, Jack Loechner - Wednesday, August 20, 2014
According to the results from the 2014 Korn Ferry Marketing Pulse Surve ...
- Hispanics Ahead Of The Digital Curve
Research Brief, Jack Loechner - Tuesday, August 19, 2014
According to an analysis of strategies of leading brands and forward-thinking markete ...
- Back-to-School Loyalty Carries Over To Year-End Holidays
Research Brief, Jack Loechner - Monday, August 18, 2014
According to findings from a new study by Merchant Warehouse, back-to-school shoppi ...
- Social Media Ad Spend Shown To Influence Product and Service Research
Research Brief, Jack Loechner - Friday, August 15, 2014
According to a new Mintel report, total advertising spend on social med ...
- Social Media Creating More TV Fans
Research Brief, Jack Loechner - Thursday, August 14, 2014
According a new study by Nielsen, the rise of social TV h ...
- ... But Without Performance, You Have Nothing
Research Brief, Jack Loechner - Wednesday, August 13, 2014
According to a new study from Limelight Networks, Inc., the annual Sta ...
- Digital Out-Of-Home On A Roll
Research Brief, Jack Loechner - Tuesday, August 12, 2014
According to the PQ Media recently released annual performance benchmark, global DO ...
- Be My BFB... Best Friend Brand
Research Brief, Jack Loechner - Monday, August 11, 2014
There is a growing trend for consumers having Best Friend Brands, t ...
- Press 10 For More Languages
Research Brief, Jack Loechner - Friday, August 8, 2014
According to a recent trend analysis by the Internet expert Mary Meeke ...
- Loyal As Long As It Saves Bucks
Research Brief, Jack Loechner - Thursday, August 7, 2014
New services are expanding the reach of loyalty programs to small a ...
- First You Say "You Do," And Then "You Don't"
Research Brief, Jack Loechner - Wednesday, August 6, 2014
One of the key findings from the most recent McKinsey survey ...
- Gen-X'ers Viewed As A Marketing Opportunity
Research Brief, Jack Loechner - Tuesday, August 5, 2014
According to a recent study from the Shullman Pulse, marketers and the ...
- Unconnected Connections
Research Brief, Jack Loechner - Monday, August 4, 2014
According to the first Internet of Things Survey from SOASTA, 73% ...
- Retail Store Performance Correlates With Aggressive Investment
Research Brief, Jack Loechner - Friday, August 1, 2014
According to RSR's latest benchmark report, What's in Store for Stores: Benchma ...