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JACQUELYN A. OTTMAN

Jacquelyn Ottman is an expert on green marketing to Fortune 500 companies and the U.S. government. The author of four books on the subject, her latest is "The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding." Visit her web site here.

Marketing: Green
The Next Frontier: 'Responsible Consumption' April 27, 2011, 1:51 p.m.