- 2015 Television Advertising Predictions -- Or Guarantees?
Audience Buying Insider, Jason Burke - Wednesday, January 7, 2015
A small group of folks spent 2013 touting programmatic TV as ...
- The ABCs Of DSPs
Video Insider, Jason Burke - Thursday, February 23, 2012
To the uninitiated brand marketer, the term demand-side platform, or DSP, c ...
- A Media-Buying Menu For Online Video
Video Insider, Jason Burke - Friday, January 6, 2012
There are numerous options to help brands reach their video marketing goal ...
- Giving Credit Where Credit Is Due
Video Insider, Jason Burke - Tuesday, October 4, 2011
In the waning moments of Game 7 of the 2011 Stanley C ...
- Why Video Ad Exchanges Aren't A Silver Bullet
Video Insider, Jason Burke - Wednesday, July 6, 2011
There's a great tradition in the city of Boston, where soon-to-be-brides batt ...
- Coming Next: Real-Time Bartering Of Video Ads
Video Insider, Jason Burke - Monday, April 19, 2010
The growth of online video traffic over the last five years h ...