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Engage:Hispanics
Segment Is Key Part Of The 'New General Market' Dec. 3, 2009, 11:58 a.m.
Jennifer Woods is the EVP of The San Jose Group, an independent marketing communications agency specializing in the Hispanic markets of the U.S. and in Latin America. She oversees the firm's Consulting Division, where she helps clients ensure an optimum ROI from the Hispanic segment. For nearly 18 years, Jennifer has helped Fortune 500s generate incremental sales and awareness. Her range of category experience includes CPGs, financial services, retail, airlines, healthcare/pharma and telecom. Reach her here.
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