- Data Takes Center Stage in 2010
Performance Insider, Jere Doyle - Thursday, February 4, 2010
Last year, you couldn't open a marketing industry email or attend ...
- All We Ever Needed To Know About Women, We Learned Through Women
Marketing Daily, Jere Doyle - Wednesday, October 7, 2009
Marketing to women (or any demographic for that matter) is like datin ...
- Now Is The Time To Build Relationships With Your Customers
Performance Insider, Jere Doyle - Friday, October 31, 2008
Consumers and businesses are tightening their belts and their budgets, but bra ...
- Lead Gen Best Practices Puzzle Almost Complete -- But Still Missing Data-Sharing Piece
Performance Insider, Jere Doyle - Thursday, September 25, 2008
I was pleased to hear that the IAB had just announced Ema ...
- Less Pain At Pump, But Wary Consumers Still Pinching Pennies With Coupons
Performance Insider, Jere Doyle - Thursday, September 4, 2008
Although energy prices have slightly decreased recently, consumer concern about the econo ...
- Targeting And Engaging Consumers Online Is Easy -- Just Ask
Performance Insider, Jere Doyle - Thursday, June 5, 2008
We've all done it, whether driving to an important business meeting, ...
- Reaching Today's Multimedia, Multitasking Consumers
Performance Insider, Jere Doyle - Thursday, April 17, 2008
There's no question that the explosion of new media has disrupted med ...
- IAB Best Practices Miss Mark On Data Sharing
Online Media Daily, Jere Doyle - Monday, March 10, 2008
I believe the IAB's recently released "Best Practices" are a long-overdue st ...
- The Past Repeats Itself: Social Media Needs Advertising
Publishing Insider, Jere Doyle - Thursday, February 7, 2008
There's been much attention paid recently to whether or not social networki ...
- A Call to CPG Marketers: Capitalize on Consumers' Affinity for Online Relationships
Performance Insider, Jere Doyle - Thursday, January 17, 2008
Consumers want online relationships with their friends and colleagues. This is evide ...
- Stop Leaving Money On The Virtual Table
Publishing Insider, Jere Doyle - Tuesday, November 13, 2007
If there was a way for your Web site to generate substantial ...
- IAB Lead Generation 'Best Practices': Helpful, But Not Exactly The Best Of Practices
Performance Insider, Jere Doyle - Thursday, October 25, 2007
If you're a player in the online marketing space, you're well awa ...
- Young And Old Are Flocking Online -- Time You Reached Them
Performance Insider, Jere Doyle - Thursday, August 16, 2007
It's past time for brand marketers to embrace the online world ...
- They're Called Best Practices For A Reason
Performance Insider, Jere Doyle - Thursday, May 31, 2007
As you've probably seen, recent industry reports have pointed both government a ...
- Qualifying Your Online Lead Generation Partner
Performance Insider, Jere Doyle - Thursday, February 22, 2007
Choosing an online lead generation provider can be a daunting task ...