- Content Control and the Rise of the Insular Man
Online Spin, Jim Meskauskas - Thursday, March 25, 2004
Is the future of marketing control of content? Do the internet, DVR ...
- Impressions Don't Buy Stuff, People Do
Online Spin, Jim Meskauskas - Thursday, March 18, 2004
I've long advocated a move to buying and selling something more determina ...
- Why Nielsen Should Be Making New Friends Or Shaking In Its Boots
Online Spin, Jim Meskauskas - Wednesday, March 10, 2004
Last week, Nielsen announced that it had plans to start looking ...
- The Insertion Order That Ate Cleveland
Online Spin, Jim Meskauskas - Thursday, March 4, 2004
I have to admit something to y'all. It's been a while sin ...