- Only Stupid Answers: What Is Social Media
Online Media Daily, Andrew Ettinger - Wednesday, December 15, 2010
If you Google the definition of "Media," you will get a straightforwa ...
- The Sell: The Real-Time Focus Group
Media Magazine, Andrew Ettinger - Wednesday, January 6, 2010
My advertising mantra is "crawl, walk, run." While it is tempting ...
- Logging In: Quid Pro Grow
OMMA Magazine, Andrew Ettinger - Thursday, July 15, 2010
The Latin phrase quid pro quo means "something for something." Literally speakin ...
- Web U: On the Job Training
OMMA Magazine, Andrew Ettinger - Thursday, June 24, 2010
Recently I interviewed fresh-off-the-farm college graduates for assistant media planning jobs. ...
- Web U: What to Measure
OMMA Magazine, Andrew Ettinger - Wednesday, April 7, 2010
Direct-response advertising is a straightforward proposition. If a placement does not produ ...
- Web U: To Bid Or Not To Bid
OMMA Magazine, Andrew Ettinger - Tuesday, January 5, 2010
Hamlet asked, "To be or not to be?" Advertisers have to pond ...