- Karmazin: NBC Blinks, Drops Shorts, Offers Scatter Guarantees
MediaDailyNews, Joe Mandese - Tuesday, September 30, 2003
In the first troubling sign to hit the broadcast network marketplace sin ...
- Fox Eyes New News Channels, Business, Entertainment Versions Likely
MediaDailyNews, Joe Mandese - Tuesday, September 30, 2003
In a development that could send new shivers up the spines ...
- Magazine Experience Wanted, All Other Media Need Not Apply
MediaDailyNews, Joe Mandese - Monday, September 29, 2003
As the ad industry debates what constitutes consumer involvement with media a ...
- Road To Ad Recovery Hits Some Speed Bumps
MediaDailyNews, Joe Mandese - Saturday, September 27, 2003
Just when it looked like Madison Avenue was firmly on the ro ...
- Nielsen, DC Station End Up In A Storm Over Hurricane Data
MediaDailyNews, Joe Mandese - Saturday, September 27, 2003
Nielsen Media Research Friday admonished one of its clients - Washington, D ...
- Madison Avenue Overhauls Its Media Model, Will The Media Follow
MediaDailyNews, Joe Mandese - Thursday, September 25, 2003
A new ad industry model for validating the effects of advertising ...
- Planners, Buyers Signal Tepid '04 Spending Plans
MediaDailyNews, Joe Mandese - Wednesday, September 24, 2003
U.S. media planners and buyers appear to be far less optimistic abo ...
- TV Channel Usage Drops To New Low, But Networks Persevere
MediaDailyNews, Joe Mandese - Wednesday, September 24, 2003
Just as the 2003-04 TV season is getting under way, new resear ...
- Ad Demand Improves Markedly In September: Online, Cable Still Lead
MediaDailyNews, Joe Mandese - Monday, September 22, 2003
With the summer of 2003 behind them, the nation's media planning a ...
- Agency Chiefs Nip Media Billings Plan In Bud
MediaDailyNews, Joe Mandese - Saturday, September 20, 2003
An effort that would have created an objective, third party system f ...
- Ad Industry Leaders Explore New Economic Models, Methods of Compensation
MediaDailyNews, Joe Mandese - Friday, September 19, 2003
The best and the brightest of Madison Avenue's advertising and media min ...
- Leaders Explore New Economic Models, Methods of Compensation
MediaDailyNews, Joe Mandese - Friday, September 19, 2003
The best and the brightest of Madison Avenue's advertising and media min ...
- Top Ad Factor: Fragmentation, Not Consolidation, ROI, New Media
MediaDailyNews, Joe Mandese - Thursday, September 18, 2003
The proliferation of media options and its impact on audience fragmentation, n ...
- UM Taps Marketing Pro To Manage Important Brand: It's Own
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2003
A media agency known for aggressive trade marketing and PR is taki ...
- VNU Cuts Staff At Advertising, Media Trade Titles
MediaDailyNews, Joe Mandese - Wednesday, September 17, 2003
In a development emblematic of the industries it covers - advertising a ...
- Buyers Deem '8 Simple Rules' Move, Surprising, Classless and Daring
MediaDailyNews, Joe Mandese - Tuesday, September 16, 2003
Top agency executives reacted with surprise and chagrin late Tuesday after heari ...
- Madison Avenue Confidential: Nielsen Inquiry Proves Not So Secret, Costs Not So Pricey
MediaDailyNews, Joe Mandese - Monday, September 15, 2003
A petition for a confidential government inquiry into Nielsen Media Research's busine ...
- Lagging Data Reveals Summer Spike In Broadcast Ad Demand
MediaDailyNews, Joe Mandese - Monday, September 15, 2003
Demand for broadcast ad inventory picked up in July, according lagging da ...
- Citing U.S. Ad Strength, Zenith Ups Its World Ad Outlook
MediaDailyNews, Joe Mandese - Saturday, September 13, 2003
In another positive sign that traction in the global ad economy ...
- Actor's Death Raises Issues For ABC Upfront Ad Buys
MediaDailyNews, Joe Mandese - Saturday, September 13, 2003
Shares of ABC parent Walt Disney Co. fell 2.1% Friday as ne ...
- Nielsen Uses Print Ads To Boost TV Ratings Sample
MediaDailyNews, Joe Mandese - Thursday, September 11, 2003
It's well known that Nielsen ratings influence advertising deals. Now Nielsen pla ...
- ARF Returns To Ad Roots, Hires Agency Exec To Manage Its Research Mandate
MediaDailyNews, Joe Mandese - Tuesday, September 9, 2003
Following a regime that ironically displaced the word "advertising" from its nam ...
- Business Ad Pages Begin To Expand, Signal End To Ad Recession
MediaDailyNews, Joe Mandese - Monday, September 8, 2003
In an important lagging indicator of a broader ad marketplace recovery, ...
- Ad Demand Soars for Online and Cable, Wanes for Magazines and Newspapers
MediaDailyNews, Joe Mandese - Friday, September 5, 2003
Heading into the fall of 2003 demand for ad inventory in a ...
- Auto Chief To TV Execs: TV Ad Erosion Is Now A Reality, Web Is Ascendant
MediaDailyNews, Joe Mandese - Thursday, September 4, 2003
Automotive may still be TV's largest ad category, but TV is becomi ...
- Ad Chief: Increased Accountability Spells Trouble For Agencies, Media and Marketers
MediaDailyNews, Joe Mandese - Thursday, September 4, 2003
A "new marketing model" is emerging among the nation's largest advertisers a ...
- Simmons Reaches a Tipping Point, Will Agencies Follow?
MediaDailyNews, Joe Mandese - Wednesday, September 3, 2003
Malcolm Gladwell's "The Tipping Point" lays out how big changes occur ...
- Buyers Get The Jump On Magazine Rate Negotiations
MediaDailyNews, Joe Mandese - Tuesday, September 2, 2003
With long-term demand for magazine ad inventory still uncertain, major print- buyi ...