- CNET's New Twist On Webcasting: Going Off-Line To Live Audience Events
Online Media Daily, Joe Mandese - Friday, October 31, 2003
ZDNet, which began shaking up the burgeoning field of Webcast marketing wi ...
- Omnimedia, Primedia Report Weak Magazine Ad Markets
MediaDailyNews, Joe Mandese - Friday, October 31, 2003
Two top consumer magazine publishing concerns Thursday reported especially weak advertising scenari ...
- Nielsen, Agency Probes Find Young Men Really Are Tuning Out: Network Programming May Be To Blame
MediaDailyNews, Ross Fadner, Joe Mandese - Wednesday, October 29, 2003
Following weeks of finger pointing over an alarming decline in network ...
- Universal Study Finds A Global Ad Market - At The C-Level, Anyway
MediaDailyNews, Joe Mandese - Sunday, October 26, 2003
Universal McCann has teamed with six leading international media companies to understa ...
- Report Finds Rich Media 'Ascendant,' Even If Ad Impact Is 'Latent'
Online Media Daily, Joe Mandese - Sunday, October 26, 2003
At more than a third of all online ad impressions served, ri ...
- Tech's Still Ech, But 'Discontinueds' Discontinue In September
MediaDailyNews, Joe Mandese - Thursday, October 23, 2003
At a time when many major media are beginning to show sig ...
- At The Movies: Nielsen Develops Market Currency For Cinema Ads
MediaDailyNews, Joe Mandese - Wednesday, October 22, 2003
In a development that could provide an impetus for the burgeoning cine ...
- Sales Climb As Response Rates Fall For Direct Media, Email Generates Best ROI
Online Media Daily, Joe Mandese - Sunday, October 19, 2003
The good news coming out of the direct marketing industry is th ...
- On Eve Of Mag Reader Study Debut, Newspapers Announce One Of Their Own
MediaDailyNews, Joe Mandese - Thursday, October 16, 2003
Only a day after it unveiled a new study that will ser ...
- Yellow Looks For Gold: Directories Launch Site To Auction Unsold Online, Print Inventory
Online Media Daily, Joe Mandese - Thursday, October 16, 2003
In a move that would be considered controversial for most major medi ...
- Reader Experience Drives Magazine Usage, Ad Impact
MediaDailyNews, Joe Mandese - Wednesday, October 15, 2003
The experiences readers ascribe to magazines greatly influence their readership of magazine ...
- Consumers Find In-Box Is Half-Full - of Spam, Call For A Do-Not-Email-Registry
Online Media Daily, Joe Mandese - Wednesday, October 15, 2003
In one of the most alarming developments yet for commercial e-mail marketer ...
- Amid Ad Network Consolidation, A Fast Player Sets Stage The For Expansion
Online Media Daily, Joe Mandese - Monday, October 13, 2003
Just as the field of online advertising networks looked to be contractin ...
- Broadband Video Market: Broader Than You May Think
MediaDailyNews, Joe Mandese - Saturday, October 11, 2003
The broadband video ad marketplace, while small by conventional TV advertising standard ...
- ValueClick Acquires Commission Junction, Consolidates Affiliate Marketing Field
Online Media Daily, Joe Mandese - Saturday, October 11, 2003
In a surprise move, ValueClick late Friday announced a deal that furth ...
- MediaCom's Mandel To Think Global, Buy Local
MediaDailyNews, Joe Mandese - Thursday, October 9, 2003
MediaCom, one of the smallest of the major media agencies, has beco ...
- SMG Breaks Broadband Upfront, Places Millions on Yahoo, MSN, Feedroom, With More To Come
MediaDailyNews, Joe Mandese - Tuesday, October 7, 2003
In a flurry of deals reminiscent of the broadcast network upfront, Starc ...
- Is There A Doctor In The House: Syndication Faces Possible Health Threat
MediaDailyNews, Joe Mandese - Saturday, October 4, 2003
After eight consecutive years of declining ratings points, the national TV syndicati ...
- Radio Industry Introduces EDI, New Ad Standards To Facilitate Buys
MediaDailyNews, Joe Mandese - Thursday, October 2, 2003
The radio industry made several important strides in terms of its busine ...
- Bull Grows More Bearish On Madison Avenue, Merrill Lynch Downgrades Ad Outlook
MediaDailyNews, Joe Mandese - Wednesday, October 1, 2003
Signaling yet another mixed signal for the ad spending outlook, the ...