- Universal Reduces Media Knowledge, Puts Less Stock In Future Of Media Futures
MediaDailyNews, Joe Mandese - Tuesday, December 23, 2003
In the wake of its Coca-Cola Co. media buying account loss, Univers ...
- Nielsen Plan Would Whack 'Sopranos,' Other Pay Cable Ratings
MediaDailyNews, Joe Mandese - Tuesday, December 23, 2003
HBO would probably have a difficult time proving it, but it appea ...
- Local Paid Search Takes Off, Poised To Rival Local Offline Media
Online Media Daily, Joe Mandese - Sunday, December 21, 2003
Six months after it began benchmarking the fledgling business of local searc ...
- New York Implicates Even Legitimate Third Parties As 'Spammers,' Effort Could Deep Six Synergy6
Online Media Daily, Joe Mandese - Friday, December 19, 2003
In a move that has potentially far-ranging implications for even legitimate ema ...
- C-Level Execs Give Corporate Ad Spend Plans A 'B+' - Maybe An 'A-'
MediaDailyNews, Joe Mandese - Thursday, December 18, 2003
As ad industry pundits joust over just how much the outlook f ...
- If It's Tuesday, They Must Be Sending: Study Finds It's Heaviest Email Marketing Day Of The Week - But Is Anyone Opening Them
Online Media Daily, Joe Mandese - Wednesday, December 17, 2003
Tuesday is the most popular day for companies to send emails ...
- What Consumers Really Think About Media? It's Not Necessarily What Madison Avenue Thinks
MediaDailyNews, Joe Mandese - Monday, December 15, 2003
Media agencies say understanding how consumers relate to media has become o ...
- Agency Plans Big Media Blitz For New Client - Itself
MediaDailyNews, Joe Mandese - Monday, December 15, 2003
Ad agencies like to preach the virtues of advertising, but they rare ...
- Ad Industry Tests Open Market Database For Network TV Ad Buys, Some Big Shops Resist
MediaDailyNews, Joe Mandese - Sunday, December 14, 2003
A new Wall Street-like database being tested by several major advertisers a ...
- B-to-B Trades Down, Industry Group Lowers '03 Ad Outlook
MediaDailyNews, Joe Mandese - Sunday, December 14, 2003
Despite a modest gain in business-to-business ad dollar volume in October, ...
- Arbitron Repositions Outdoor, Will Go With 100% Global Positioning Satellite Tech
MediaDailyNews, Joe Mandese - Friday, December 12, 2003
In a surprising, but much welcomed move, media researcher Arbitron says ...
- ValueClick Accelerates With High Speed Acquisition
Online Media Daily, Joe Mandese - Friday, December 12, 2003
ValueClick, already the leader in affiliate marketing and rapidly becoming a domina ...
- YP Data Seeks To Mix It Up, Questions If Madison Avenue Is Simply Mixed Up
MediaDailyNews, Joe Mandese - Thursday, December 11, 2003
At a time when Madison Avenue is struggling to rethink how ...
- Cinema Ad Market Has Boffo Year On Madison Avenue
MediaDailyNews, Joe Mandese - Wednesday, December 10, 2003
Like many of the established media reporting this week, the burgeoning U. ...
- Online Turns In Best Ad Quarter, Year Since 2001
Online Media Daily, Joe Mandese - Wednesday, December 10, 2003
Although it has yet to match the exorbitant increases of years go ...
- Citing Economy, Profits, Quadrennial Effect, Dot-Coms, Ad Gurus Concur On Rosy Ad Outlook
MediaDailyNews, Joe Mandese - Tuesday, December 9, 2003
Citing a growing litany of positive indicators including a sustained economic expansio ...
- Ad Effectiveness Researcher Scraps Pop-Ups To Boost Its Own Effectiveness
Online Media Daily, Joe Mandese - Tuesday, December 9, 2003
Online users say they're sick and tired of pop-ups - and apparentl ...
- Real Media Riffs - Monday, December 8 2003
MediaDailyNews, Joe Mandese - Monday, December 8, 2003
AS LONG AS IT ALL ADDS UP IN THE END - T ...
- Zenith Boosts '04 Ad Outlook, Says U.S. Will Grow 5 Percent
MediaDailyNews, Joe Mandese - Monday, December 8, 2003
Zenith Optimedia Group has become the latest ad forecasting group to boo ...
- Wall Streeter Offers Dour Ad Outlook, Cites Depressing Survey Of National Advertisers
MediaDailyNews, Joe Mandese - Friday, December 5, 2003
On the eve of a conference call scheduled for today and ...
- Nielsen Estimates Value Of TV Product Plugs At 'Billions'
MediaDailyNews, Joe Mandese - Friday, December 5, 2003
Estimating that the value of plugs for theatrical films on TV represen ...
- RX Ad Regs: Good For What Ails Consumer Media, But A 'Modern Physician' Fails To Heal Thyself
MediaDailyNews, Joe Mandese - Thursday, December 4, 2003
The federal government this week proposed sweeping changes in prescription drug ...
- Q3 Earnings Of Top Advertisers Beat Wall Street Expectations
MediaDailyNews, Joe Mandese - Wednesday, December 3, 2003
With signs that the U.S. economic expansion is continuing to accelerate, t ...
- Nielsen Plugs New Product, Ratings Service Will Track TV Product Plugs
MediaDailyNews, Joe Mandese - Tuesday, December 2, 2003
In a development suggesting the burgeoning field of TV product placement m ...
- McDonald's, Coke Stoke '03 Media Account Shifts
MediaDailyNews, Joe Mandese - Tuesday, December 2, 2003
After a relative lull, media account turnover has suddenly shifted into hi ...