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MediaDailyNews
Universal Reduces Media Knowledge, Puts Less Stock In Future Of Media Futures
Dec. 23, 2003, midnight
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MediaDailyNews
Nielsen Plan Would Whack 'Sopranos,' Other Pay Cable Ratings
Dec. 23, 2003, midnight
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Online Media Daily
Local Paid Search Takes Off, Poised To Rival Local Offline Media
Dec. 21, 2003, midnight
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Online Media Daily
New York Implicates Even Legitimate Third Parties As 'Spammers,' Effort Could Deep Six Synergy6
Dec. 19, 2003, midnight
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MediaDailyNews
C-Level Execs Give Corporate Ad Spend Plans A 'B+' - Maybe An 'A-'
Dec. 18, 2003, midnight
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Online Media Daily
If It's Tuesday, They Must Be Sending: Study Finds It's Heaviest Email Marketing Day Of The Week - But Is Anyone Opening Them
Dec. 17, 2003, midnight
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MediaDailyNews
What Consumers Really Think About Media? It's Not Necessarily What Madison Avenue Thinks
Dec. 15, 2003, midnight
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MediaDailyNews
Agency Plans Big Media Blitz For New Client - Itself
Dec. 15, 2003, midnight
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MediaDailyNews
Ad Industry Tests Open Market Database For Network TV Ad Buys, Some Big Shops Resist
Dec. 14, 2003, midnight
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MediaDailyNews
B-to-B Trades Down, Industry Group Lowers '03 Ad Outlook
Dec. 14, 2003, midnight
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MediaDailyNews
Arbitron Repositions Outdoor, Will Go With 100% Global Positioning Satellite Tech
Dec. 12, 2003, midnight
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Online Media Daily
ValueClick Accelerates With High Speed Acquisition
Dec. 12, 2003, midnight
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MediaDailyNews
YP Data Seeks To Mix It Up, Questions If Madison Avenue Is Simply Mixed Up
Dec. 11, 2003, midnight
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MediaDailyNews
Cinema Ad Market Has Boffo Year On Madison Avenue
Dec. 10, 2003, midnight
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Online Media Daily
Online Turns In Best Ad Quarter, Year Since 2001
Dec. 10, 2003, midnight
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MediaDailyNews
Citing Economy, Profits, Quadrennial Effect, Dot-Coms, Ad Gurus Concur On Rosy Ad Outlook
Dec. 9, 2003, midnight
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Online Media Daily
Ad Effectiveness Researcher Scraps Pop-Ups To Boost Its Own Effectiveness
Dec. 9, 2003, midnight
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MediaDailyNews
Zenith Boosts '04 Ad Outlook, Says U.S. Will Grow 5 Percent
Dec. 8, 2003, midnight
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MediaDailyNews
Real Media Riffs - Monday, December 8 2003
Dec. 8, 2003, midnight
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MediaDailyNews
Wall Streeter Offers Dour Ad Outlook, Cites Depressing Survey Of National Advertisers
Dec. 5, 2003, midnight
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MediaDailyNews
Nielsen Estimates Value Of TV Product Plugs At 'Billions'
Dec. 5, 2003, midnight
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MediaDailyNews
RX Ad Regs: Good For What Ails Consumer Media, But A 'Modern Physician' Fails To Heal Thyself
Dec. 4, 2003, midnight
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MediaDailyNews
Q3 Earnings Of Top Advertisers Beat Wall Street Expectations
Dec. 3, 2003, midnight
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MediaDailyNews
Nielsen Plugs New Product, Ratings Service Will Track TV Product Plugs
Dec. 2, 2003, midnight
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MediaDailyNews
McDonald's, Coke Stoke '03 Media Account Shifts
Dec. 2, 2003, midnight
