- News Analysis: Closing The Door On Upfront Reform
MediaDailyNews, Joe Mandese - Friday, April 30, 2004
The official story is that nothing substantive happened during the first a ...
- Citing 'Dynamic Evolution' In Media, Havas Says MPG Contributed To Q2 Expansion
MediaDailyNews, Joe Mandese - Thursday, April 29, 2004
Citing a strong contribution from its MPG media network, Havas Thursday sa ...
- With Emotions Running High, Ad Industry Rethinks, Plans To Test How Ads Work
MediaDailyNews, Joe Mandese - Wednesday, April 28, 2004
When it comes to the topic of advertising and media effectiveness, emotio ...
- Researcher Offers 'Money-Back' Guarantee For Online Ad Campaigns
Online Media Daily, Joe Mandese - Wednesday, April 28, 2004
Researchers frequently claim the ability to project results of advertising and med ...
- Researchers: TV Is Like 'Price Promotion,' But It Still Beats Other Media
MediaDailyNews, Joe Mandese - Tuesday, April 27, 2004
Both the efficacy and efficiency of TV as an ad medium to ...
- 04-05 Network Upfront Ad Market Proves Vigorous, For Kids Anyway
MediaDailyNews, Joe Mandese - Monday, April 26, 2004
The 2004-05 upfront network TV ad marketplace got off to a robu ...
- Nielsen Enters Yet Another Game, Begins Scoring Sport Sponsorships
MediaDailyNews, Joe Mandese - Friday, April 23, 2004
On April 16, the Boston Red Sox beat the New York Yanke ...
- B-to-B: Bad-To-Better, But Still No Turnaround
MediaDailyNews, Joe Mandese - Thursday, April 22, 2004
In another confusing indicator of the advertising recovery, business-to-business media spending continu ...
- Billings Data Belie Consolidation, Biggies Control Only A Minor Share Of Media Buying
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2004
For all the talk of media buying consolidation, the major media buyi ...
- Time Spent Watching TV Sports Declines, ESPN, Fox Dominate A Shrinking Pie
MediaDailyNews, Joe Mandese - Tuesday, April 20, 2004
ESPN and Fox continued to build on their dominance of the ...
- MindShare, ABC Slate "The Days," Scripted Series For Unilever, Other Clients
MediaDailyNews, Joe Mandese - Monday, April 19, 2004
The first project to grow out of MindShare's program development agreement wi ...
- Magna Uses The 'F' Word, Tells Clients To Support Free On Demand Television
MediaDailyNews, Joe Mandese - Wednesday, April 14, 2004
In an effort to steer the burgeoning on-demand television marketplace in fav ...
- Nielsen Fights Fire With Fire, Preps Ads To Recruit Minorities For New York People Meter
MediaDailyNews, Joe Mandese - Monday, April 12, 2004
Nielsen Media Research, which last week yielded to acute public and politic ...
- Brand New World Lands Brand New Clients, New Approach To Addressable Ads
MediaDailyNews, Joe Mandese - Friday, April 9, 2004
Three months after launching as a new kind of digital marketing agenc ...
- Nielsen Plays New Game, Adds Videogame Ratings Service
MediaDailyNews, Joe Mandese - Thursday, April 8, 2004
In a move that could bring video games into the advertising mainstrea ...
- Demand For Media, Network TV, Improves Heading Into Upfront
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2004
Madison Avenue's perceived demand for advertising inventory heading into the 2004-05 upfro ...
- Media Shops Face Brain Drain As Top Researchers Defect
MediaDailyNews, Joe Mandese - Wednesday, April 7, 2004
Another top media researcher is leaving Madison Avenue. Gregg Liebman, senior vi ...
- Video Games Emerge As 'No. 4' Medium, Displace Print Among Young Guys
MediaDailyNews, Joe Mandese - Monday, April 5, 2004
Video Games have emerged as the fourth most dominant medium, displacing pri ...
- Direct Mail, Newspaper Ads Take 'Control' Away From Nielsen
MediaDailyNews, Joe Mandese - Monday, April 5, 2004
A direct mail advertising campaign urging New Yorkers not to cooperate wi ...
- Promos Cut Into Advertising's Share Of Marketing
MediaDailyNews, Joe Mandese - Monday, April 5, 2004
Media-based advertising, which fended off a threatening shift toward consumer and tra ...
- Seeking To Wean Itself Off TV, Print, P&G Initiates Com Planning Review
MediaDailyNews, Joe Mandese - Friday, April 2, 2004
Procter & Gamble, the nation's largest advertiser, initiated a new kind ...
- New Business Continues To Wane For Media Shops
MediaDailyNews, Joe Mandese - Friday, April 2, 2004
In another indication that the pace of new media agency business m ...
- Advertisers Slate Q2 To Field Ambitious Advanced TV Trials
MediaDailyNews, Joe Mandese - Thursday, April 1, 2004
The Association of National Advertisers has set the second quarter to fie ...
- The MEDIA Roundtable: Agency Compensation
Media Magazine, Joe Mandese - Thursday, April 8, 2004
The editors of MEDIA sat down for breakfast with several media agen ...