- Just An Online Minute... Behavioral Marketing You Can Idolize
Just An Online Minute, Joe Mandese - Friday, May 28, 2004
A lot of people know Claria Corp. as a leading practitioner ...
- Top Marketers Fuel Surprise Growth In Q1 Ad Spending
MediaDailyNews, Joe Mandese - Thursday, May 27, 2004
Fueled by spending among the nation's largest advertisers, U.S. ad spending ro ...
- SQAD Launches Network Ad Database, NetCosts Achieves 40% Coverage
MediaDailyNews, Joe Mandese - Thursday, May 27, 2004
On the eve of 2004-05 network upfront negotiations, SQAD officially launched NetCost ...
- Study: DVRs 'Recapture' 96% Of TV Ad Zapping
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2004
Digital video recorders (DVR) typically are seen as the ultimate threat ...
- Online Reemerges As Fastest-Growing Ad Medium
Online Media Daily, Joe Mandese - Monday, May 24, 2004
Online ad spending expanded at six times the rate of the overa ...
- A Look At Overall Media Forest, Could Fell Some Media Planning Trees
MediaDailyNews, Joe Mandese - Friday, May 21, 2004
With Madison Avenue poised to commit more than $15 billion in advertisi ...
- Univision Doesn't Offer Any, Upfront Pitch: Play It Safe, Don't 'Experiment'
MediaDailyNews, Joe Mandese - Thursday, May 20, 2004
Given the dynamic nature of the market it represents and the competiti ...
- Support For Local People Meters Gets A Bit BET-er
MediaDailyNews, Joe Mandese - Wednesday, May 19, 2004
In what has grown into an incredibly partisan and politically distorted battl ...
- DVR Households Report Much Better TV Viewing Experience, Study Shows
MediaDailyNews, Joe Mandese - Monday, May 17, 2004
New research on the impact of digital video recorders (DVRs) on t ...
- Media Agency Execs Prove 'Early Adopters' On Consumer Media Technologies
MediaDailyNews, Joe Mandese - Monday, May 17, 2004
Media agency executives spend a considerable amount of time debating the impa ...
- House Plans Probe Of Nielsen's Local People Meters, GAO Will Investigate
MediaDailyNews, Joe Mandese - Thursday, May 13, 2004
The immense political pressure being mounted against Nielsen's local people meter servi ...
- Media Auditor Set To Unveil New Market 'Currencies'
MediaDailyNews, Joe Mandese - Thursday, May 13, 2004
Asserting that the "gap" has never been wider between the conventional med ...
- Addicted To Media? Planners, Buyers Say They Are
MediaDailyNews, Joe Mandese - Wednesday, May 12, 2004
Are media planners and buyers the biggest media junkies? To find ou ...
- Opponents Shift Focus To People Meter's Watchdog, Call On Congress
MediaDailyNews, Joe Mandese - Tuesday, May 11, 2004
The political opposition mounting against Nielsen's local people meter ratings services h ...
- Mags Continue Sag, See No Boost From Quadrennial Year Spending
MediaDailyNews, Joe Mandese - Tuesday, May 11, 2004
During a so-called "quadrennial" year when incremental spending related to the 20 ...
- Latino, Black Pressure Groups Open Anti-People Meter Fronts In L.A., Chicago
MediaDailyNews, Joe Mandese - Tuesday, May 11, 2004
As expected, African American and Latino rights groups Monday opened a n ...
- Nielsen Retains Latino Policy Group To Probe Hispanic Ratings
MediaDailyNews, Joe Mandese - Monday, May 10, 2004
Nielsen Media Research, which is bracing for a new found of attac ...
- Advertisers Drop Commissions, Still Use 'Creative' Shops For Media Service
MediaDailyNews, Joe Mandese - Thursday, May 6, 2004
Advertisers spent about $250 billion on U.S. media outlets in 2003. Bas ...
- Amid Dire Predictions Newspapers Show Relative Stability
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2004
A day after an influential investor suggested it's a dying medium, t ...
- Audits Slacken Pace Of Media Account Reviews
MediaDailyNews, Joe Mandese - Monday, May 3, 2004
Media account volatility continued to ebb in April, with only $306 milli ...
- Network Sales Surge In Q1, Kids Posts Rebound, News Slides
MediaDailyNews, Joe Mandese - Monday, May 3, 2004
A month before the 2004-05 network upfront advertising marketplace is expected ...
- Cable Unleashes Data Showing Late Night Is The New 'Prime Time' For Young Men
MediaDailyNews, Joe Mandese - Monday, May 3, 2004
The cable industry has been making the point that actual TV usa ...
- Addicted to Media
Media Magazine, Joe Mandese - Monday, May 10, 2004
Planners and buyers, because of the nature of their jobs and lifestyle ...