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MediaDailyNews
VNU, Arbitron Renew Quest For 'Holy Grail,' Join Single Media, Marketing System Using PPM
Sept. 29, 2004, midnight
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MediaDailyNews
Mars Drops Grey For Ads, Volkswagen Weighs Media Account
Sept. 30, 2004, midnight
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MediaDailyNews
Nielsen, Arbitron Reveal Aggressive PPM Rollout Plan, Would Cover 50 Markets
Sept. 29, 2004, midnight
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MediaDailyNews
Some Agency Pitches Likely To Invoke More Terror Than Usual
Sept. 28, 2004, midnight
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MediaDailyNews
Nielsen Finally Agrees To Commercial Ratings, Data Available In October '05
Sept. 27, 2004, midnight
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MediaDailyNews
Relative Demand Erodes For All Media Except One - Guess Which?
Sept. 27, 2004, midnight
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MediaDailyNews
Cross-Media In The Cross Hairs: Experts Debate Role, Method Of 'Media Neutral' Research
Sept. 24, 2004, midnight
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MediaDailyNews
Magazines Mix It Up: Cross-Media Work Reveals Greater Print Impact
Sept. 24, 2004, midnight
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MediaDailyNews
Industry Identifies $50 Billion In Ad Waste: Wrong Messages, Wrong Timing
Sept. 21, 2004, midnight
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Online Media Daily
X Marks Sweet Spot For ARF, Research Group Takes Over IAB's XMOS Studies
Sept. 21, 2004, midnight
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MediaDailyNews
Outdoor Media Outfits Merge, Consolidate Field
Sept. 20, 2004, midnight
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Online Media Daily
Search Expands Role As Online's Ad Engine
Sept. 20, 2004, midnight
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MediaDailyNews
Equitable's No Longer Questionable: Data Reveals Nets Position Some Advertisers Better Than Others
Sept. 17, 2004, midnight
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MediaDailyNews
Oldies No Longer Goldies: Older Demos Lose Share Of Radio Ad Spend
Sept. 16, 2004, midnight
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MediaDailyNews
Havas Returns To Profitability Amid Takeover Speculation
Sept. 16, 2004, midnight
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MediaDailyNews
Marketers Plan Slower Ad Expansion In '05
Sept. 15, 2004, midnight
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MediaDailyNews
Nets Begin Showing Traction With Early Prime-Time Premieres
Sept. 15, 2004, midnight
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MediaDailyNews
MediaCom Gives Group M Nearly A Third Of The Market, Grey Media Unit May Remain Autonomous
Sept. 14, 2004, midnight
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MediaDailyNews
WPP Haves, Havas Not: Grey Deal Leaves Havas Sixth In A Race Of Six
Sept. 13, 2004, midnight
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MediaDailyNews
Digital Media At The 'Tipping Point'
Sept. 10, 2004, midnight
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MediaDailyNews
TargetCast Hits The Bulls-Eye, Lands Wyeth Consumer Healthcare
Sept. 8, 2004, midnight
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MediaDailyNews
On-Demand: Market Grows But DVR Supply Fails To Meet Demand
Sept. 8, 2004, midnight
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MediaDailyNews
Media Drives Aegis Growth, Vizeum Emerges As Strong 'Challenger Brand'
Sept. 7, 2004, midnight
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MediaDailyNews
Mag Circulation Declines Hit Bottom, Begin To Stabilize
Sept. 6, 2004, midnight
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Online Media Daily
Aegis: Half Of All Media Digital By '07, Consolidates Interactive Operations
Sept. 7, 2004, midnight
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Online Media Daily
Cross-Media Deal Takes Reuters.Com On An Unusual Ad Odyssey
Sept. 6, 2004, midnight
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MediaDailyNews
Carat Boosts U.S., Worldwide Ad Outlook
Sept. 3, 2004, midnight
