- VNU, Arbitron Renew Quest For 'Holy Grail,' Join Single Media, Marketing System Using PPM
MediaDailyNews, Joe Mandese - Wednesday, September 29, 2004
Even as its Nielsen Media Research unit hedges its bets on t ...
- Mars Drops Grey For Ads, Volkswagen Weighs Media Account
MediaDailyNews, Joe Mandese - Thursday, September 30, 2004
The ink isn't even dry on WPP's acquisition of Grey Global Grou ...
- Nielsen, Arbitron Reveal Aggressive PPM Rollout Plan, Would Cover 50 Markets
MediaDailyNews, Joe Mandese - Wednesday, September 29, 2004
Is Nielsen preparing to support an aggressive rollout of portable people mete ...
- Some Agency Pitches Likely To Invoke More Terror Than Usual
MediaDailyNews, Joe Mandese - Tuesday, September 28, 2004
Next week, the chief executives of five of the biggest media agencies ...
- Nielsen Finally Agrees To Commercial Ratings, Data Available In October '05
MediaDailyNews, Joe Mandese - Monday, September 27, 2004
Following years of pleading from Madison Avenue, Nielsen Media Research Monday quiet ...
- Relative Demand Erodes For All Media Except One - Guess Which?
MediaDailyNews, Joe Mandese - Monday, September 27, 2004
What a difference a year makes. One year ago, the mood ...
- Cross-Media In The Cross Hairs: Experts Debate Role, Method Of 'Media Neutral' Research
MediaDailyNews, Joe Mandese - Friday, September 24, 2004
In a free-wheeling debate that ranged from bottom line metrics like sal ...
- Magazines Mix It Up: Cross-Media Work Reveals Greater Print Impact
MediaDailyNews, Joe Mandese - Friday, September 24, 2004
Magazines, when added to a mix of television and the Internet, "outperfor ...
- Industry Identifies $50 Billion In Ad Waste: Wrong Messages, Wrong Timing
MediaDailyNews, Joe Mandese - Tuesday, September 21, 2004
For years Madison Avenue's leading thinkers have pondered the same fundamental questio ...
- X Marks Sweet Spot For ARF, Research Group Takes Over IAB's XMOS Studies
Online Media Daily, Joe Mandese - Tuesday, September 21, 2004
The Advertising Research Foundation has quietly taken the reins of one ...
- Outdoor Media Outfits Merge, Consolidate Field
MediaDailyNews, Joe Mandese - Monday, September 20, 2004
Two smaller, regional outdoor media companies are merging in an out-of-home med ...
- Search Expands Role As Online's Ad Engine
Online Media Daily, Joe Mandese - Monday, September 20, 2004
The rate of expansion for online ad spending continued to accelerate duri ...
- Equitable's No Longer Questionable: Data Reveals Nets Position Some Advertisers Better Than Others
MediaDailyNews, Joe Mandese - Friday, September 17, 2004
At a time when advertisers are seriously reconsidering the relative value ...
- Oldies No Longer Goldies: Older Demos Lose Share Of Radio Ad Spend
MediaDailyNews, Joe Mandese - Thursday, September 16, 2004
Adults ages 25-54 continue to be the dominant media buying demo f ...
- Havas Returns To Profitability Amid Takeover Speculation
MediaDailyNews, Joe Mandese - Thursday, September 16, 2004
Asserting that a second quarter improvement has drawn it "closer to t ...
- Marketers Plan Slower Ad Expansion In '05
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2004
Signaling a potential falloff in ad spending next year, WPP unit Millwa ...
- Nets Begin Showing Traction With Early Prime-Time Premieres
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2004
Two weeks into the networks' staggered rollout of early premieres of the ...
- MediaCom Gives Group M Nearly A Third Of The Market, Grey Media Unit May Remain Autonomous
MediaDailyNews, Joe Mandese - Tuesday, September 14, 2004
WPP Group's $1.5 billion acquisition of Grey Worldwide positions the agency holdi ...
- WPP Haves, Havas Not: Grey Deal Leaves Havas Sixth In A Race Of Six
MediaDailyNews, Joe Mandese - Monday, September 13, 2004
And then there were six - major agency holding companies that i ...
- Digital Media At The 'Tipping Point'
MediaDailyNews, Joe Mandese - Friday, September 10, 2004
An announcement earlier this week by U.K.-based Aegis Group that digital med ...
- TargetCast Hits The Bulls-Eye, Lands Wyeth Consumer Healthcare
MediaDailyNews, Joe Mandese - Wednesday, September 8, 2004
TargetCast TCM, a media boutique founded just 18 months ago by med ...
- On-Demand: Market Grows But DVR Supply Fails To Meet Demand
MediaDailyNews, Joe Mandese - Wednesday, September 8, 2004
It's believed by many to be something that will transform the w ...
- Media Drives Aegis Growth, Vizeum Emerges As Strong 'Challenger Brand'
MediaDailyNews, Joe Mandese - Tuesday, September 7, 2004
Driven by strong "organic" results in its media buying and research operation ...
- Mag Circulation Declines Hit Bottom, Begin To Stabilize
MediaDailyNews, Joe Mandese - Monday, September 6, 2004
Describing it as a "light at the end of the tunnel," ...
- Aegis: Half Of All Media Digital By '07, Consolidates Interactive Operations
Online Media Daily, Joe Mandese - Tuesday, September 7, 2004
Projecting that "50 percent of all media will be digital by 2007 ...
- Cross-Media Deal Takes Reuters.Com On An Unusual Ad Odyssey
Online Media Daily, Joe Mandese - Monday, September 6, 2004
In what is believed to be an online advertising first, Honda Sep ...
- Carat Boosts U.S., Worldwide Ad Outlook
MediaDailyNews, Joe Mandese - Friday, September 3, 2004
When it comes to media spending, economic health apparently is in t ...