- Kerry Beats Bush... Among Planners, Buyers
MediaDailyNews, Joe Mandese - Thursday, October 28, 2004
Most national polls indicate that the 2004 presidential race is extremely clos ...
- Ad Demand Rises Among All Media Buyers, Especially Bush Supporters
MediaDailyNews, Joe Mandese - Thursday, October 28, 2004
In the week leading up to the 2004 U.S. presidential election, med ...
- WPP Reports Weak Quarter, Says 'Jury' Remains Out For Ad Recovery
MediaDailyNews, Joe Mandese - Tuesday, October 26, 2004
Signaling some doubts about the U.S. marketplace. WPP Group Tuesday reported relative ...
- Wall Street: Google's Now Bigger Than Yahoo!
Online Media Daily, Joe Mandese - Tuesday, October 26, 2004
Just two months after it began trading public shares Google has surpass ...
- Up In Smoke: Tobacco Ads Continue To Wane, Promo Spending Soars
MediaDailyNews, Joe Mandese - Monday, October 25, 2004
Print and outdoor media, which once were the mainstays of cigarette bra ...
- Yellow Pages Unveil TV-Like Ratings Plan
MediaDailyNews, Joe Mandese - Thursday, October 21, 2004
Yet another medium has tapped a respected researcher to develop Nielsen-like ratin ...
- Burger King To Sinclair: 'We're Not Having It Your Way'
MediaDailyNews, Joe Mandese - Wednesday, October 20, 2004
In a rebuke of Sinclair Broadcast Group's plans to air a political ...
- Global Magazine Recovery Proves Erratic, B2B Shifts From Print To The Web
MediaDailyNews, Joe Mandese - Tuesday, October 19, 2004
North American publishers are leading the worldwide magazine advertising economy out ...
- Home Tech Study Reveals 'Digital Divide,' But Not Necessarily The One You'd Think It Is
MediaDailyNews, Joe Mandese - Tuesday, October 19, 2004
Given the rapid proliferation of new media of all kinds, the te ...
- Commercial Data Reveals Cable Nets Reserve Best Inventory For Themselves
MediaDailyNews, Joe Mandese - Sunday, October 17, 2004
If you're a top TV advertiser looking for a fair rotation ...
- Nestle Melts With Universal, Gets Sweet On ZenithOptimedia, Group M
MediaDailyNews, Joe Mandese - Friday, October 15, 2004
Nestle Friday split its $1.6 billion global media planning and buying accou ...
- Amid Media Price Inflation, TV Production Costs Also Soar, Pose Threat To Addressability
MediaDailyNews, Joe Mandese - Wednesday, October 13, 2004
At a time when Madison Avenue is scrambling to find the mea ...
- Agency's Solution To TiVo: TV10, KSL Launches Short-Form Media Sales Unit
MediaDailyNews, Joe Mandese - Sunday, October 10, 2004
What costs 20 percent to 30 percent of the price of ...
- Married With Children, More In Favor Of Bush: comScore Reveals Potential Targeting Data
Online Media Daily, Joe Mandese - Sunday, October 10, 2004
If undecided voters are to determine the outcome of the 2004 presidenti ...
- ZenithOptimedia Upgrades U.S., Worldwide Ad Outlook
MediaDailyNews, Joe Mandese - Friday, October 8, 2004
Noting that "worldwide advertiser confidence holds despite oil and consumer uncertainties," ZenithOptimed ...
- Lawmaker Asks FTC To Ensure Nielsen Ratings Are 'Run Fairly'
MediaDailyNews, Joe Mandese - Friday, October 8, 2004
Prospects for regulatory oversight and possibly even legislation to regulate Nielsen's contr ...
- Stunt Dials Up Nation's Largest Marketers, But Will They Dial In To New Medium?
MediaDailyNews, Joe Mandese - Thursday, October 7, 2004
When some of the nation's largest marketers begin checking in at t ...
- Media M&As Surge During '04, Marketing Services Mark Some Of The Biggest Deals
MediaDailyNews, Joe Mandese - Sunday, October 3, 2004
Led by a surge of activity--including B-to-B magazines, consumer books, information service ...
- Nielsen's Parent On The Prowl, Arbitron, MRI, Likely Targets
MediaDailyNews, Joe Mandese - Friday, October 1, 2004
Global marketing and media research juggernaut VNU is in the market ...
- Madison Avenue Would Like To Press Pause On Nielsen Digital Set-Top Deals
MediaDailyNews, Joe Mandese - Friday, October 1, 2004
Madison Avenue would like to hit the pause button on Nielsen's dea ...