- MRC Proposes 'Consortium' To Develop Better Ratings, Asks Feds To Reaffirm Its Oversight Of Nielsen
MediaDailyNews, Joe Mandese - Monday, January 31, 2005
Calling on the federal government to reaffirm its authority to oversee med ...
- Carat Finds A Media Plan Is A Terrible Thing To Waste, Even If It's Free
MediaDailyNews, Joe Mandese - Monday, January 31, 2005
On the heels of its 2004 win of Procter & Gamble's communicatio ...
- Advertisers Score, Get Sacked In Post-Season NFL Ad Pods
MediaDailyNews, Joe Mandese - Sunday, January 30, 2005
The New England Patriots and The Philadelphia Eagles may be going ...
- ACNielsen Wins Decision, Lifting Potential Barrier For VNU
MediaDailyNews, Joe Mandese - Friday, January 28, 2005
The United States District Court for the Southern District of New Yo ...
- Magna Enters 'Brand New World,' Develops Branded Content For Digital Platforms
MediaDailyNews, Joe Mandese - Thursday, January 27, 2005
One year after stepping down as creative director of Universal McCann, Al ...
- Digitas Prepares To Swallow Pill, Sets Takeover Plan
Online Media Daily, Joe Mandese - Wednesday, January 26, 2005
In a move presaging a potential run of M&A activity for interacti ...
- Aegis Expands Into Digital 'Creative,' Merges Hot Web Boutique Into Isobar
Online Media Daily, Joe Mandese - Tuesday, January 25, 2005
Aegis Group, the only "pure play" media services player among the maj ...
- Ad:Tech Sold Amid Online, Conference Boom
Online Media Daily, Joe Mandese - Tuesday, January 25, 2005
Ad:Tech, one of the longest-running and best known online advertising trade show ...
- Adware Weary: 'AdWare' Drops Name, Becomes Mediaplex
MediaDailyNews, Joe Mandese - Monday, January 24, 2005
Yielding to the growing popularity of the online marketing term "adware," ValueCli ...
- Wall Street: Ad Share Shift 'Faster Than We Realized,' Print, TV Budgets Move To Cable, Online
MediaDailyNews, Joe Mandese - Friday, January 21, 2005
A majority of national advertisers have accelerated the shift of ad budge ...
- VNU Taps Nielsen Media Chief To Run Burgeoning Media Info Group
MediaDailyNews, Joe Mandese - Wednesday, January 19, 2005
In a move that symbolizes Nielsen Media Research's expanding role within Dut ...
- As Media Shifts From 'Mass' To 'Micro,' Marketers, Agencies Move To Embed
MediaDailyNews, Joe Mandese - Wednesday, January 19, 2005
The media marketplace in 2005 will transformed by a "steady disappearance ...
- Ad Demand Remains Near All Time High, Online Hits New Mark, Papers Surge
MediaDailyNews, Joe Mandese - Tuesday, January 18, 2005
Demand for advertising inventory in the major media ended on a stro ...
- Newspaper Outlook Remains Dour, Online Is A 'Bright Spot'
MediaDailyNews, Joe Mandese - Friday, January 14, 2005
Calling online editions a "bright spot," a top Wall Street firm issu ...
- Volkswagen, NBC Think Big, Slate Global Branded Entertainment Alliance
MediaDailyNews, Joe Mandese - Thursday, January 13, 2005
Calling it one of the "largest and most comprehensive alliances in t ...
- Kool-Aid's No Longer Cool: Kraft Overhaul's Media Buys Aimed At Kids
MediaDailyNews, Joe Mandese - Wednesday, January 12, 2005
In the first significant media strategy shift by a major food market ...
- With Intel No Longer Inside, Havas Resigns
MediaDailyNews, Joe Mandese - Wednesday, January 12, 2005
Seeing some writing on the wall, Havas' MPG and Euro RSCG uni ...
- Merrill Lynch Boosts Yahoo!, Cites Strong Ad Price Indicators
Online Media Daily, Joe Mandese - Tuesday, January 11, 2005
Citing "strong" fourth quarter pricing and traffic, the equities research team ...
- Media, Interactive Searches Wane In '04, Communications On The Rise
MediaDailyNews, Joe Mandese - Monday, January 10, 2005
Two thousand and four may have been a year marked by hi ...
- Nielsen Waits On Digital Weights
MediaDailyNews, Joe Mandese - Friday, January 7, 2005
Nielsen Media Research has decided to delay a controversial plan to weig ...
- VNU Media Measurement Chief Steps Down, Company Begins Search
MediaDailyNews, Joe Mandese - Friday, January 7, 2005
In a surprise move, Michael Connors is stepping down as chairman ...
- As National Broadcast Chief Bolts For A&E, MediaCom Organizes New TV Buying Structure
MediaDailyNews, Joe Mandese - Thursday, January 6, 2005
In a surprise move, network TV heavyweight MediaCom Wednesday restructured its nation ...
- Carat Issues Final '04 Ad Estimates, Remains Cautious For '05
MediaDailyNews, Joe Mandese - Wednesday, January 5, 2005
Describing 2004 as "strong" and the outlook for 2005 as "steady," Car ...
- Nielsen Has New Year's Eve Data Blast, Withholds Ratings In A Dozen Key Markets
MediaDailyNews, Joe Mandese - Tuesday, January 4, 2005
Citing "an unusual set of hardware failures" in its data collection system ...
- Deal Fuels PR's Role In 'Branded Marketing Communications'
MediaDailyNews, Joe Mandese - Tuesday, January 4, 2005
At a time when Madison Avenue is beginning to embrace traditional publ ...
- '05 Seen As Year Of 'Accountability,' 'Creativity,' And On-Demand Media
MediaDailyNews, Joe Mandese - Monday, January 3, 2005
Research, accountability and creativity loom large in the minds of industry leade ...
- Real Media Riffs - Monday, Jan 3, 2005
Real Media Riffs, Joe Mandese - Tuesday, January 4, 2005
THE GLOBAL POND AND ITS RIPPLE EFFECTS - The Riff has plen ...
- Top Drawer
Media Magazine, Joe Mandese - Tuesday, January 11, 2005
Starcom MediaVest Group takes top honors as MEDIA's Agency of the Ye ...