- Cable Opens Upfront Planning Salvo, Claims Thursday Nights
MediaDailyNews, Joe Mandese - Monday, February 28, 2005
The cable TV industry today will launch the first significant salvo ...
- WPP Reports Strong '04, Bids To Acquire Researcher
MediaDailyNews, Joe Mandese - Friday, February 25, 2005
WPP Group Friday reported strong 2004 results and indicated a relatively positi ...
- 'Hell Freezes Over!' Mags Blur Church & State
MediaDailyNews, Joe Mandese - Thursday, February 24, 2005
At a time when the line between advertising and editorial content see ...
- DVR Users: Most Voracious Consumers of All Media
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2005
Nielsen may have given the TV industry a reprieve on how digit ...
- TV, Web Build RX Ad Market Share
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2005
At a time when direct-to-consumer advertising of prescription drugs on television a ...
- Radio Gets Slow '05 Ad Start, Projected To Have A 'Flat' Year
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2005
Following a rocky end to 2004, radio ad spending got off ...
- Coalition Welcomes Nielsen Funds, Input, Eschews Its Influence
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2005
Nielsen's plan to bankroll a $2.5 million fund for researching and developi ...
- Coalition Gains Steam, Welcomes Nielsen's Support, Eschews Its Influence
MediaDailyNews, Joe Mandese - Monday, February 21, 2005
Nielsen's plan to bankroll a $2.5 million fund for researching and developi ...
- Nielsen To Delay DVR Ratings, Fund Millions In 'Independent' Research
MediaDailyNews, Joe Mandese - Friday, February 18, 2005
In an effort to defuse mounting industry pressure for independent, third par ...
- National Papers Get Weak '05 Start, Times Calls February 'Challenging'
MediaDailyNews, Joe Mandese - Thursday, February 17, 2005
Characterizing February as "challenging," and noting that the outlook for newspaper ...
- Carat Faces Another Defection: No. 2 Buyer Bolts For Universal McCann
MediaDailyNews, Joe Mandese - Wednesday, February 16, 2005
In another high-level defection by a senior member of the Carat manageme ...
- Study Finds Papers, Magazines More 'Influential' Than TV, Radio
MediaDailyNews, Joe Mandese - Tuesday, February 15, 2005
At a time when advertisers and agencies are trying to understand t ...
- Nielsen Botches Digital Cable Ratings, Will Reissue Data For Most Of The Season
MediaDailyNews, Joe Mandese - Monday, February 14, 2005
Nielsen Media Research late Friday sent a notice to clients informing th ...
- Rutman Jumps To MPG, Carat's Exodus Continues
MediaDailyNews, Joe Mandese - Monday, February 14, 2005
Charlie Rutman has resigned as president of Aegis Group's Carat USA un ...
- Outdoor Moves Toward Consensus For New Ad Metric, Could Gain Vs. TV, Print
MediaDailyNews, Joe Mandese - Friday, February 11, 2005
In as soon as a few months, the outdoor advertising industry m ...
- Media Agency Searches Soar In January, Become Madison Avenue's Most Active
MediaDailyNews, Joe Mandese - Thursday, February 10, 2005
Activity among marketers searching for the credentials and capabilities of prospective ...
- After An '04 Turnaround, Magazine Ad Pages Dip Again In January
MediaDailyNews, Joe Mandese - Thursday, February 10, 2005
In a potentially ominous start to the new year, demand for magazi ...
- Media Agency Searches Soar In January, Interactive Declines
Online Media Daily, Joe Mandese - Thursday, February 10, 2005
Activity among marketers searching for the credentials and capabilities of prospective ...
- Havas Turns 'Positive' Following Record New Business Quarter At Arnold, MPG, Etc.
MediaDailyNews, Joe Mandese - Wednesday, February 9, 2005
Havas, the agency holding company that owns MPG, Wednesday reported a financi ...
- Clear Channel Finds Less Ad Time Driving More Radio Listening
MediaDailyNews, Joe Mandese - Wednesday, February 9, 2005
Clear Channel Radio may not yet be getting any more from advertiser ...
- New Data Reveals TV Nets Among Top Radio Spenders
MediaDailyNews, Joe Mandese - Wednesday, February 9, 2005
Two television networks--Fox and ABC--rank as two of the top 10 nation ...
- Starcom Names Top Media Buyer, Top Dog: Muszynksi Becomes CEO
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2005
Starcom USA Monday named John Muszynski, the longtime head of its nation ...
- Majority Prefer Super Bowl Ads, Socializing Vs. The Game Itself
MediaDailyNews, Joe Mandese - Monday, February 7, 2005
More than half of Americans consider watching Super Bowl commercials and spendi ...
- In A Shakeup, Aegis Names A New Chief
MediaDailyNews, Joe Mandese - Monday, February 7, 2005
In a shakeup at the world's largest pure-play media services conglomerate, Dougl ...
- Time Warner Discloses Big Stake In Google, Claims It's Not 'Strategic'
MediaDailyNews, Joe Mandese - Friday, February 4, 2005
Time Warner now holds an 8 percent stake in Google, according ...
- Super Bowl Delivers Super Targeting, Agency Finds
MediaDailyNews, Joe Mandese - Friday, February 4, 2005
Assuming they're advertising in the Big Game to reach their customers, th ...
- Ad Groups To FCC: Kids Ad Rule Changes Unfair, Will Hurt TV, Web
MediaDailyNews, Joe Mandese - Thursday, February 3, 2005
The ad industry Wednesday asked federal regulators to reconsider new children's ...
- Nielsen Launches Ad Salvo Aimed At Ethnic Groups, Won't Run TV Spots
MediaDailyNews, Joe Mandese - Thursday, February 3, 2005
In its most aggressive marketing effort yet aimed at boosting consumer awarene ...
- Ad Tracker Sees Healthy '05 Ad Growth, Relatively Moderate Online Ad Expansion
MediaDailyNews, Joe Mandese - Thursday, February 3, 2005
Advertising monitor turned forecaster TNS Media Intelligence (formerly CMR), Wednesday issued ...
- Keyword Prices Crash, Create Opportunity For Search Marketers
Online Media Daily, Joe Mandese - Thursday, February 3, 2005
After trending upwards through the fall and holiday shopping season, the pri ...