- Amid Out-Of-Home Boom, Radio Giant Clear Channel Spins Off Outdoor
MediaDailyNews, Joe Mandese - Friday, April 29, 2005
Clear Channel Communications, the nation's largest radio broadcasters and biggest operator ...
- Ready For The Invasion Of The Pod People? Infinity Is
MediaDailyNews, Joe Mandese - Thursday, April 28, 2005
Faced with an onslaught of consumer-generated content, radio giant Infinity Broadcasting Wednesd ...
- Auditors Find Huge Price Gaps In U.S. Ad Market, 'Size Doesn't Matter'
MediaDailyNews, Joe Mandese - Wednesday, April 27, 2005
A year after launching a new, more sophisticated form of auditing med ...
- People Are Getting Sicker, TV Appears Best For What Ails Them
MediaDailyNews, Joe Mandese - Friday, April 22, 2005
The recall levels of TV continues to grow for healthcare marketers whi ...
- New Ratings Meter Prompts Debate: Exactly When Should Nielsen Flash Lights During Shows?
MediaDailyNews, Joe Mandese - Thursday, April 21, 2005
Nielsen this afternoon is expected to hold a meeting that could he ...
- TV Develops Two R&D Entities, Neither Yet Has An Identity
MediaDailyNews, Joe Mandese - Thursday, April 21, 2005
For years, the TV industry has been bemoaning the lack of ...
- Half Of Media Buys Driven By ROI, TV, Online Dominate
MediaDailyNews, Joe Mandese - Wednesday, April 20, 2005
Three new letters - ROI - have officially joined the lexicon ...
- Industry To Scrutinize All Of Nielsen's Local Ratings Markets
MediaDailyNews, Joe Mandese - Wednesday, April 20, 2005
Already under intense scrutiny for its new local people meter services, Niels ...
- Zenith Foresees 'Soft' TV Upfront, Rapid Online, Cinema Spending
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2005
One of the world's biggest media buyers Monday revised its outlook f ...
- Revised Ad Outlook Upgrades Online, Predicts It Will Be Fastest Growing
Online Media Daily, Joe Mandese - Tuesday, April 19, 2005
One of the world's biggest media buyers Monday revised its outlook f ...
- Madison & Wall Raise Outlooks: Traditional Media 'Excellent,' Online 'Even Better'
MediaDailyNews, Joe Mandese - Monday, April 18, 2005
Two leading trackers of the advertising economy - Publicis media agency ZenithOptimed ...
- Arbitron To Nielsen: 'Thanks But No Thanks' In Houston
MediaDailyNews, Joe Mandese - Monday, April 18, 2005
The continuing saga of Arbitron's and Nielsen's collaboration over the development ...
- MRI Parent NOP Sold
MediaDailyNews, Joe Mandese - Monday, April 18, 2005
On the eve of the ad industry's annual research conference, one ...
- Less Proves Higher CPMs For Clear Channel, But Fewer Radio Ad Dollars
MediaDailyNews, Joe Mandese - Friday, April 15, 2005
Less apparently does mean more in radio advertising -- more CPMs. Cle ...
- Sex and the Daiquiri: Celebrity Breaks Taboo, Plugs Booze In TV Spots
MediaDailyNews, Joe Mandese - Wednesday, April 13, 2005
Kim Cattrall is developing a reputation for breaking television taboos. First s ...
- Havas Unveils New Board Plan, Asks Raider To Clarify His Intentions
MediaDailyNews, Joe Mandese - Wednesday, April 13, 2005
Havas, the parent of MPG and Arnold, appears headed for a showdo ...
- Anti Nielsen Group Turns To The Web, 'Steps Up' Ad Efforts
MediaDailyNews, Joe Mandese - Tuesday, April 12, 2005
It has tried newspapers. It has even tried television. Now, a ye ...
- Anti Nielsen Group Turns To The Web, Launches New Site, Online Ad Effort
Online Media Daily, Joe Mandese - Tuesday, April 12, 2005
It has tried newspapers. It has even tried television. Now, a ye ...
- Media Continues To Dominate Agency Searches, Saatchi Most Profiled
MediaDailyNews, Joe Mandese - Monday, April 11, 2005
Online searches by marketers seeking the credentials and capabilities of prospective ...
- Nielsen Finds The Games People Play: Often It's All Of Them
MediaDailyNews, Joe Mandese - Friday, April 8, 2005
When it comes to media consumption, young men are often depicted ...
- Havas, Group M Strike Media Buying Alliance
MediaDailyNews, Joe Mandese - Thursday, April 7, 2005
After months of speculation over potential media buying alliances, Havas Thursday sa ...
- FTC Sidesteps Nielsen Role, Says It's Neither 'Deceptive' Nor 'Anticompetitive'
MediaDailyNews, Joe Mandese - Thursday, April 7, 2005
In an apparent rebuff of Nielsen's local people meter critics, the Feder ...
- Nielsen Expands Outdoor Ad Market Coverage, Move Presages A Boom
MediaDailyNews, Joe Mandese - Wednesday, April 6, 2005
The leading competitive ad monitoring services are getting, well, competitive again. ...
- Digital Mag Subscribers Forward Ads, Link To Sponsor Sites
MediaDailyNews, Joe Mandese - Wednesday, April 6, 2005
Subscribers of digital editions of magazines have similar demographic profiles to the ...
- Nielsen To 'Coach' Couch Potatoes, Provide Incentives Too
MediaDailyNews, Joe Mandese - Tuesday, April 5, 2005
A year after the start of a political debate surrounding its ro ...
- Radio Ad Demand Continues To Lag
MediaDailyNews, Joe Mandese - Tuesday, April 5, 2005
Demand for radio ad time remains erratic, according to two separate repor ...
- Less Means More On Network TV - More Clutter
MediaDailyNews, Joe Mandese - Monday, April 4, 2005
Fifteen-second commercials, once thought to be a potential television advertising clutter threa ...
- Academics Field Largest Direct Observation Of Media Consumers
MediaDailyNews, Joe Mandese - Monday, April 4, 2005
A year after it released a breakthrough study indicating that consumers spe ...
- David Verklin Awarded Millions In Aegis Shares, Options
MediaDailyNews, Joe Mandese - Friday, April 1, 2005
David Verklin whose deft stewardship of Carat Americas has made him ...
- Contact: Digits, Widgets, and Print's Interactive Fidgets
Media Magazine, Joe Mandese - Monday, April 25, 2005
Print was the original digital, interactive medium. Think about it. Readers ha ...