- Agency Finds Big Disparity Among Magazine Reach, Revenues
MediaDailyNews, Joe Mandese - Wednesday, June 29, 2005
Anyone involved in the magazine business knows that Time Inc. is t ...
- Researchers Find An Advertising Upside To DVRs
MediaDailyNews, Joe Mandese - Tuesday, June 28, 2005
Evidence is mounting that digital video recorders aren't necessarily the negative f ...
- Coming Attractions: Cinema Advertising Growing Fast, Poised For More
MediaDailyNews, Joe Mandese - Monday, June 27, 2005
It's still miniscule by the scale of the most established media, b ...
- Arbitron: Younger People Cut The Cord, Become Cell Phone-Only Users
MediaDailyNews, Joe Mandese - Friday, June 24, 2005
The number of people who use cell phones as their exclusive ...
- As Ad Spend Grows 'Tepid,' Agencies Grow Neutral, Less Dependent On Traditional Media
MediaDailyNews, Joe Mandese - Thursday, June 23, 2005
Describing traditional media as being "under siege," a top Wall Street fi ...
- Facing 'Staggered' Contract Suit, Nielsen Extends 'Landmark' Contract With Time Warner
MediaDailyNews, Joe Mandese - Wednesday, June 22, 2005
Already facing an antitrust suit alleging that it is maintaining its "monopo ...
- Outdoor, B-to-B Report Soft Results, Add To Mixed Ad Signals
MediaDailyNews, Joe Mandese - Tuesday, June 21, 2005
More mixed signals emerged for the near-term advertising economy from two maj ...
- Editors Remain Vigilant About Magazine Product Placement
MediaDailyNews, Joe Mandese - Monday, June 20, 2005
Magazine editors, besieged by issues concerning their own journalistic credibility, plan ...
- Carat's Verklin Sparks Another Industry Initiative, This Time For Magazines
MediaDailyNews, Joe Mandese - Friday, June 17, 2005
A year after he sparked an ad industry groundswell focused on issu ...
- Study Prototypes DVR Users, Finds 'Live' TV Still The 'Norm'
MediaDailyNews, Joe Mandese - Friday, June 17, 2005
ESPN Thursday unveiled the latest findings from an ongoing tracking study ...
- Nielsen Faces 'Staggering' Suit, Plaintiff Plans To Expose Ratings Process In Court
MediaDailyNews, Joe Mandese - Friday, June 17, 2005
In a development that has the potential to drag much of Niels ...
- Attention Spans Migrate During Multitasking, Media Shift From Fore To Background
MediaDailyNews, Joe Mandese - Wednesday, June 15, 2005
It's no surprise that simultaneous usage of media is growing with t ...
- Nielsen Verifies Audio Audit Deal, Consolidates Market
MediaDailyNews, Joe Mandese - Wednesday, June 15, 2005
In a move that further consolidates its dominance of the media resear ...
- PR Vs. Advertising: This Time, It's Personal
MediaDailyNews, Joe Mandese - Tuesday, June 14, 2005
The public relations industry, not advertising agencies, appears to be taking t ...
- Clear Channel Sends Clear Signal: We Want Better Radio Ratings, Will Back Them
MediaDailyNews, Joe Mandese - Monday, June 13, 2005
In a surprise move that could send ripples through the spot rad ...
- Micro Media Fragmentation Begets Micro Ratings, Need For TV Search
MediaDailyNews, Joe Mandese - Monday, June 13, 2005
SAN FRANCISCO - The impact of micro media fragmentation on the maj ...
- Ad Slowdown Being Driven By P&G, Rx, Movies
MediaDailyNews, Joe Mandese - Friday, June 10, 2005
The slowdown in national ad spending appears to be most acute amo ...
- Media, Interactive Searches Build In May
MediaDailyNews, Joe Mandese - Friday, June 10, 2005
After a banner year of media account reviews like 2004, Madison Aven ...
- Upfront News Analysis: How To Pluck Feathers From A Peacock
MediaDailyNews, Joe Mandese - Monday, June 6, 2005
In an alarming development, NBC has "gone negative" in its upfront negotiation ...
- Radio Demand Stalls In April, Mirrors Slowdown In Ad Economy
MediaDailyNews, Joe Mandese - Monday, June 6, 2005
The radio industry Friday reported another soft month in local and nation ...
- And The Winner Is... Coke, Not Pepsi Ads To Envelope Oscars
MediaDailyNews, Joe Mandese - Monday, June 6, 2005
After a seven-year absence from the red carpet, Coca-Cola Co. is ba ...
- Bulova Clocks Retail-Targeted Cable TV Ads
MediaDailyNews, Joe Mandese - Friday, June 3, 2005
Bulova Corp., a pioneer in the field of television advertising, Thursday unveil ...
- Nielsen Yields To Pressure, Delays Local D.C., Philadelphia People Meters
MediaDailyNews, Joe Mandese - Thursday, June 2, 2005
Succumbing to mounting pressure from clients, politicians, advocacy groups, and an importa ...
- Fast Forward
Media Magazine, Joe Mandese - Wednesday, June 22, 2005
Here's a confession. I saw my first x-rated movie when I w ...
- Column: Media Metrics - Porn, Stickier Than you Think
Media Magazine, Joe Mandese - Wednesday, June 22, 2005
Over the past year-and-a-half, researchers at the center for media design ...