- A Sense Of Place: Thomson Muscles Into Retail Media, Acquires PRN
MediaDailyNews, Joe Mandese - Friday, July 29, 2005
Another major player in the place-based media business is being gobbled u ...
- TV Ratings Testimony Proves Divided: Will Regulation Stifle Or Enhance Innovation
MediaDailyNews, Joe Mandese - Thursday, July 28, 2005
In the latest round of political debate surrounding the TV ratings busines ...
- Survey Finds Ratings Suppliers Are Monopolies, But Respondents Eschew Regulation
MediaDailyNews, Joe Mandese - Wednesday, July 27, 2005
Two-thirds of respondents to a MediaPost survey believe Nielsen Media Research ...
- Paid Product Placement Surges In Magazines, Newspapers, Other Media
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2005
Product placement has become the cause celebre on Madison Avenue, transforming t ...
- Outdoor Breeds Strange Bedfellows: Arbitron, VNU Team For Media Planning
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2005
The rapidly emerging outdoor media measurement marketplace continues to breed some stran ...
- B2B Pages Continue Slide, Agency Reports Online, Marketing Are Faltering Too
MediaDailyNews, Joe Mandese - Monday, July 25, 2005
The rate of ad page erosion for the U.S. business press moderat ...
- TV, Radio, Outdoor Ratings Poised For Transformation, New Alliances
MediaDailyNews, Joe Mandese - Friday, July 22, 2005
While the immense political debate surrounding television audience research has taken cent ...
- 'Mars' Will Orbit CBS, But 'Chris' Will Remain The Third Rock From Viacom's Other Son
TV Watch, Joe Mandese - Friday, July 22, 2005
Ever since Viacom took full control of part-time television network UPN a ...
- Madison Avenue Engages New Media Metric: Engagement, Struggles To Define It
MediaDailyNews, Joe Mandese - Thursday, July 21, 2005
After years of mulling concepts like attentiveness, involvement, and engagement as ...
- Ratings Legislation -- A Tough Act To Follow
TV Watch, Joe Mandese - Thursday, July 21, 2005
The political debate surrounding regulation of television ratings is heating up on ...
- Weather Channel Bolsters Ad Sales Team, Taps Former Time Warner Execs
MediaDailyNews, Joe Mandese - Wednesday, July 20, 2005
In a move to bolster its burgeoning sales organization, The Weather Chann ...
- Medium Cool - Once Again
TV Watch, Joe Mandese - Wednesday, July 20, 2005
Network TV is cool again. Water-cooler cool, that is. That's the pit ...
- WPP Looks Outside, Consolidates Mediaedge, MindShare Into New Outdoor Media Giant
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2005
Continuing with its theme that bigger must be better when it com ...
- Ad Tapping Versus Ad Zapping: What Does TiVo Know?
TV Watch, Joe Mandese - Tuesday, July 19, 2005
The great ad zapper is taking steps to become the ultimate ...
- TV Ad Spending 'Peaks,' Looks Peakish Relative To Online
MediaDailyNews, Joe Mandese - Monday, July 18, 2005
A leading global agency media network Monday revised its U.S. and glob ...
- Taking A Page From The Book Of Nielsen Revelations
TV Watch, Joe Mandese - Monday, July 18, 2005
It's not exactly the second coming, but some new developments indicate N ...
- Nickelodeon Offers Food For Thought, PSAs Too
MediaDailyNews, Joe Mandese - Thursday, July 14, 2005
At a time when regulators, watchdogs and parents are scrutinizing food marketi ...
- Havas Shakeup Raises Profile Of Media, Prospects For Acquisitions
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2005
The creeping takeover by corporate raider Vincent Bollore raises big questions abo ...
- Arbitron Reaches PPM Goal, Will Measure In-Home Vs. Out-Of-Home, Time-Shifting Too
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2005
Arbitron, which has been recruiting a panel for a decisive market tri ...
- Autos Heavy Up On Consumer Mags, June Ad Page Growth Moderate Overall
MediaDailyNews, Joe Mandese - Tuesday, July 12, 2005
The shift to an incentive marketing strategy by the major U.S. automoti ...
- VNU To IMS: 'Vee Own You'
MediaDailyNews, Joe Mandese - Monday, July 11, 2005
In a move that accelerates VNU's dominance of the U.S. marketplace, t ...
- Power Deal: Google, Hearst Back New Outlet For Media
MediaDailyNews, Shankar Gupta, Joe Mandese - Friday, July 8, 2005
Search giant Google, has teamed with publisher Hearst Corp. and financial instituti ...
- Nielsen Makes Prompt Decision, Will Interrupt Viewers Every 42 Minutes
MediaDailyNews, Joe Mandese - Friday, July 8, 2005
In what is likely the most radical development in TV audience measureme ...
- Using Nielsen's Own Data, Upstart Claims It's 'Systematically Flawed'
MediaDailyNews, Joe Mandese - Thursday, July 7, 2005
In what is shaping up to be an especially vicious campaign ...
- Hope Springs Eternal For Publishers, But Pace Of New Magazines Slackens
MediaDailyNews, Joe Mandese - Wednesday, July 6, 2005
If print is, as some digital pundits suggest, a dying medium, Americ ...
- Amid Cloudy Ad Outlook, Media Services Prove A Silver Lining
MediaDailyNews, Joe Mandese - Tuesday, July 5, 2005
While the advertising economy continues to register mixed signals, including a processi ...