- Drugs Kick Consumer Ad Habit: No. 2 Ad Category Flat During First Half
MediaDailyNews, Joe Mandese - Wednesday, August 31, 2005
Ad spending in the media tracked by Nielsen Monitor-Plus shot up 5 ...
- Arbitron Launches Out-of-Home TV Ratings, Data Prove Significant
MediaDailyNews, Joe Mandese - Wednesday, August 31, 2005
Years after the TV industry began clamoring for ratings of out-of-home viewe ...
- First Half Ad Spending Surges, Internet Trails Hispanic, Cable TV Growth
MediaDailyNews, Joe Mandese - Tuesday, August 30, 2005
Ad spending in the media tracked by Nielsen Monitor-Plus shot up 5 ...
- Paper: Aegis, Havas In Media Buying Talks
MediaDailyNews, Joe Mandese - Tuesday, August 30, 2005
U.K.-based Aegis Group and French agency holding company Havas reportedly are ...
- ARF: No Medium's Audience Research Is Adequate
MediaDailyNews, Joe Mandese - Monday, August 29, 2005
Weeks before it is scheduled to kick off a new initiative ...
- As New Media Universe Expands, So Does Television's
MediaDailyNews, Joe Mandese - Monday, August 29, 2005
For a medium that supposedly has reached maturity and is poised ...
- ZenithOptimedia's Hamilton Takes Leave, Jones Promoted to U.S. Chief
MediaDailyNews, Joe Mandese - Wednesday, August 24, 2005
In a surprise move, Publicis' ZenithOptimedia Group Tuesday said Rich Hamilton h ...
- Arbitron Reveals 'Pod Meter,' PPM Measures Radio Podcasts
MediaDailyNews, Joe Mandese - Wednesday, August 24, 2005
In a development that may say as much about the future ...
- Publicis Forms Media Ventures Unit, Will Take Stakes In New Media, Technology
MediaDailyNews, Joe Mandese - Tuesday, August 23, 2005
For more than a decade, some of Madison Avenue's biggest media sho ...
- Newspapers Field 'Hug My Paper' Studies, Will Measure Engagement
MediaDailyNews, Joe Mandese - Monday, August 22, 2005
At a time when Madison Avenue is championing engagement as a n ...
- TV Ads: Low Factor In High Court Decision
MediaDailyNews, Joe Mandese - Friday, August 19, 2005
TV advertising has been a waning part of the marketing process ...
- Nielsen Throws Some Watermarking On Its VOD Measurement Plan
MediaDailyNews, Joe Mandese - Thursday, August 18, 2005
In a move that offers new evidence that Nielsen's so-called "active/passive" ...
- Agency Searches Enter Dog Days, Especially For Media
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2005
Falling prey to what appears to be a seasonal downturn, fewer markete ...
- Nielsen Files Motion To Dismiss Antitrust Suit, TNS Joins The Fray
MediaDailyNews, Joe Mandese - Friday, August 12, 2005
Nielsen Media Research has quietly filed a
motion with the cou ...
- Clear Channel Sets Outdoor IPO, Gets More For Less Radio Ad Time
MediaDailyNews, Joe Mandese - Tuesday, August 9, 2005
Radio and outdoor advertising giant Clear Channel Communications today released relatively we ...
- Havas' Bolloré Makes A Play For Aegis, Who's Next?
MediaDailyNews, Joe Mandese - Friday, August 5, 2005
Vincent Bolloré, the French corporate raider who has become the controlling sharehold ...
- Univision Reports Weak Q2 Due To Soft Ad Demand
MediaDailyNews, Joe Mandese - Friday, August 5, 2005
In another mixed signal for the advertising marketplace - especially TV's ...
- Analysts Call Early Q2 Radio Ad Momentum A 'Head Fake,' Lower Q3 Forecast
MediaDailyNews, Joe Mandese - Thursday, August 4, 2005
In another troubling sign for the languishing radio advertising marketplace, a t ...
- Audits Begin Influencing How Agencies, Networks Deal, Scores Show Improvement
MediaDailyNews, Joe Mandese - Wednesday, August 3, 2005
Demonstrating the influence a little oversight can have on the quality ...
- Havas Records Modest Improvement, Intel, Volkswagen Losses Drag On MPG's U.S. Results
MediaDailyNews, Joe Mandese - Wednesday, August 3, 2005
In its first quarterly earnings report since the restructuring of its boa ...
- Jupiter Gets Out Of B2B Media Orbit, Publisher Sells ClickZ, Trade Shows
MediaDailyNews, Joe Mandese - Tuesday, August 2, 2005
In a sign that the M&A market for business-to-business media is sti ...
- Lounging In The 'Digital Den,' Personal Computers Emerge As New Media Hub
MediaDailyNews, Joe Mandese - Monday, August 1, 2005
Consumer electronics and software marketers are racing to develop new media hu ...
- Havas Shakes Up Euro Team, Madison Avenue Vet Heekin Resigns
MediaDailyNews, Joe Mandese - Monday, August 1, 2005
Just weeks after control of its Paris-based parent Havas was shaken u ...
- GamePro Magazine Collaboration Is A Little Bit Mad
MediaDailyNews, Joe Mandese - Monday, August 1, 2005
Some might consider an unusual collaboration between two magazines aimed at teena ...
- Digital Gothic
Media Magazine, Joe Mandese - Tuesday, August 30, 2005
Ball State: A Center With Media Designs ...