- iPod Downloads Another TV Ad Milestone: The Infomercial
MediaDailyNews, Joe Mandese - Monday, October 31, 2005
In a surprisingly fast, but not wholly unexpected development, the iPod vid ...
- Aegis Sets Deadline For WPP, Bollore Ups Stake
MediaDailyNews, Joe Mandese - Monday, October 31, 2005
Hours after WPP Group Chairman-CEO Martin Sorrell told analysts that WPP a ...
- Media Remains WPP Growth Engine, Report Says Sorrell Probing Carat's 'Volume Discounts'
MediaDailyNews, Joe Mandese - Friday, October 28, 2005
A day after Chairman Martin Sorrell described the media industry as bei ...
- Publicis Consolidates Corporate Media Role, Names Jack Klues CEO
MediaDailyNews, Joe Mandese - Thursday, October 27, 2005
Publicis Groupe--the Paris-based parent of Starcom MediaVest Group and ZenithOptimedia Group--Wednesday d ...
- Ratings Man Bites Watchdog, Surprise Reactions To MRC Report
MediaDailyNews, Joe Mandese - Thursday, October 27, 2005
In the latest and perhaps strangest new development in the ongoing deba ...
- Stop The Presses: Newspapers Can't Even Give It Away
MediaDailyNews, Joe Mandese - Wednesday, October 26, 2005
One of the newspaper industry's newest and most intriguing strategies for stemmi ...
- Nielsen-Funded Task Force Turns Table, Probes MRC, Issues Report
MediaDailyNews, Joe Mandese - Tuesday, October 25, 2005
In a development described as "weird" by several observers, a task for ...
- Stock In Trade: VNU Seen As Takeover Candidate, Primedia Announces Split-Up
MediaDailyNews, Joe Mandese - Tuesday, October 25, 2005
Gigantic Dutch marketing and media research firm VNU may be moving fr ...
- Big Media Shops Launch New Channel Planning Tool, Reveal Strength For Radio, Papers, Mags
MediaDailyNews, Joe Mandese - Friday, October 21, 2005
Five leading media shops - Carat, Initiative, Mediaedge:cia, MindShare and PHD ...
- Arbitron Polishes Apollo Deal, SC Johnson Waxes On
MediaDailyNews, Joe Mandese - Friday, October 21, 2005
In a surprise disclosure, Arbitron Thursday said household products marketer SC Johns ...
- VNU Hedges Bets -- Again -- Pitches Its Own, Cheap Alternative To Apollo
MediaDailyNews, Joe Mandese - Thursday, October 20, 2005
In another puzzling twist to the erstwhile partnership of research giants V ...
- Nielsen Hatches Plan For Fourth Set Of Ratings, The One Spun To The Press
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2005
In what is likely to create further confusion if not outright anarc ...
- Carat, StarLink Continue New Biz Streak
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2005
Two big media shops--Carat USA and StarLink Worldwide--picked up plum media accoun ...
- Business Ad Pages Continue To Erode
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2005
Like their consumer magazine counterparts, ad pages in the business press a ...
- Bridesmaid Revisited: Jilted By Publicis, Aegis Turns Suitor
MediaDailyNews, Joe Mandese - Monday, October 17, 2005
The first business day after Publicis Groupe announced it would not ma ...
- With Nothing Firm, Aegis Board Begins To Squirm
MediaDailyNews, Joe Mandese - Friday, October 14, 2005
A day after the board of directors of Aegis Group convened, ...
- Broadband TV Deals, Usage Accelerate, So Does VOD
MediaDailyNews, Joe Mandese - Friday, October 14, 2005
A day after Apple Computer unveiled its new video iPod, as we ...
- Outdoor Issues RFP For Industry-Owned Ratings, Nielsen A Frontrunner
MediaDailyNews, Joe Mandese - Thursday, October 13, 2005
At a time when major electronic media such as radio and ...
- Aegis Board Set To Meet, Could Flush Out Offer
MediaDailyNews, Joe Mandese - Wednesday, October 12, 2005
If an earnest offer is going to be made to acquire b ...
- 'Good News' Is Bad News For Magazines, Brand Makes Editorial Demand
MediaDailyNews, Joe Mandese - Monday, October 10, 2005
Big over-the-counter drug brand Aleve is known for its pain-relieving effects, b ...
- Bollore Raises Aegis Stake -- Again, Set To Meet With Publicis' Levy
MediaDailyNews, Joe Mandese - Friday, October 7, 2005
As speculation continues to swirl around the creeping takeover and potential break ...
- P&G Pulls $800 Million Gillette Account From MindShare, Awards To SMG, Others
MediaDailyNews, Joe Mandese - Wednesday, October 5, 2005
Just days after joining the Procter & Gamble roster of agencies, W ...
- Havas Raises Prospect Of Its Own Aegis Play, Some See A Breakup Scenario
MediaDailyNews, Joe Mandese - Wednesday, October 5, 2005
In a strange new twist to the Aegis Group takeover saga, Paris-bas ...
- Aegis Discloses New Suitor, Reportedly WPP: Bollore Raises Stake--Again
MediaDailyNews, Joe Mandese - Tuesday, October 4, 2005
A second presumably "friendly" suitor has begun courting Aegis Group, and ...
- Magazines Publish White Paper On Black Boxes, ROI
MediaDailyNews, Joe Mandese - Monday, October 3, 2005
At a time when media are coming under increased scrutiny by advertise ...
- Aegis: On The Block, Or On The Prowl
MediaDailyNews, Joe Mandese - Monday, October 3, 2005
Aegis early Monday said it acquired Kirowski Rt, a leading interactive agen ...
- Fast Forward
Media Magazine, Joe Mandese - Friday, October 28, 2005
We picked the wrong name for this column. We wanted it ...