- Online Video Ad Market Reaches $225 Million, Poised To Triple
MediaDailyNews, Joe Mandese - Tuesday, November 29, 2005
Buoyed by the rapid growth of broadband penetration, the online video ...
- B-to-B Market Rebounds In September, Outpaces Consumer Mags
MediaDailyNews, Joe Mandese - Tuesday, November 29, 2005
The B-to-B media marketplace pulled out of its summer doldrums in Septembe ...
- Bollore Boosts Aegis Stake Over 25%, Gains Veto Power
MediaDailyNews, Joe Mandese - Monday, November 28, 2005
After emerging as the only apparent suitor for the U.K. media servic ...
- WPP Declines To Put Up, Aegis Tells Sorrell to Shut Up -- For Six Months
MediaDailyNews, Joe Mandese - Friday, November 25, 2005
After months of speculation, and a thorough look through the books ...
- Nielsen Plan Would Avoid Audits: IRS
MediaDailyNews, Joe Mandese - Tuesday, November 22, 2005
Nielsen Media Research's practices have been the focus of civil suits, Congression ...
- WPP Courts Bollore, Frenchman Now Controls 12.7% Of World Media Market
MediaDailyNews, Joe Mandese - Monday, November 21, 2005
With WPP facing a deadline of Friday to make a formal b ...
- Judge Denies Nielsen Motion, Allows Antitrust Suit To Proceed
MediaDailyNews, Joe Mandese - Friday, November 18, 2005
A United States district court judge late Thursday denied a motion ...
- Nets To Madison Avenue: DVRs Are Good, Seriously
MediaDailyNews, Joe Mandese - Thursday, November 17, 2005
In response to weeks of posturing by big media shops, the maj ...
- VNU Announces Two Casualties--IMS Deal, CEO--Unveils New Cost Cuts
MediaDailyNews, Joe Mandese - Thursday, November 17, 2005
In a development that once again redirects the strategic direction of t ...
- Ad Leaders Embrace One New Medium -- Online -- Fret About Others
MediaDailyNews, Joe Mandese - Wednesday, November 16, 2005
U.S. marketers appear to have fully made the transition to one n ...
- Study Puts Hurricane Media Losses In The Billions
MediaDailyNews, Joe Mandese - Wednesday, November 16, 2005
The hurricanes that swept through the U.S. Gulf Coast region beginning ...
- Ad Execs Begin Thinking Of Outdoor As TV Calls For New Metrics
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2005
Madison Avenue's hot new digital, interactive ad medium ironically may prove ...
- Nielsen Accelerates Portable People Meter Effort, May Decide Soon
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2005
Nielsen Media Research has suddenly taken an active interest in its opti ...
- OMD Dominates Media Creativity -- P&G Sponsors Report, Doesn't Win Any
MediaDailyNews, Joe Mandese - Monday, November 14, 2005
By at least one important measure--industry awards--OMD has emerged as the mo ...
- Nets: Time To Shift Debate, Nielsen Introduces SAAs
MediaDailyNews, Joe Mandese - Friday, November 11, 2005
A group of major broadcast networks led by NBC--and most likely includi ...
- Nothing But 'Net: NBA Unveils Web Bypass Strategy, Offers 'TV' Via Broadband
MediaDailyNews, Joe Mandese - Thursday, November 10, 2005
The National Basketball Association, the professional sports league that has shown ...
- Digital Mag Subs Growing, Using Less Print, More Of Other Platforms
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2005
Readers of digital versions of print magazines appear to be growing le ...
- Interpublic Reports Loss, Havas Beats Growth Estimates, Bollore Teeters On Contol Of Aegis
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2005
Two of the world's largest agency holding companies --Interpublic and Havas--reported marked ...
- Magna Zips Past DVRs, Tells Nets It Will No Longer Accept VCR Ratings
MediaDailyNews, Joe Mandese - Tuesday, November 8, 2005
Madison Avenue has given the networks notice it will not negotiate ...
- MediaVest's Gerber Lands At Internet TV Start-Up
MediaDailyNews, Joe Mandese - Monday, November 7, 2005
Adam Gerber, who until recently headed up the new media strategy f ...
- Gin & Sonic: Tanqueray, Sirius Launch New Radio Ad Format--The :150
MediaDailyNews, Joe Mandese - Monday, November 7, 2005
A day after Arbitron announced plans to delay an effort to proactive ...
- MediaVest's Gerber Lands At Internet TV Start-Up
Online Media Daily, Joe Mandese - Monday, November 7, 2005
Adam Gerber, who until recently headed up the new media strategy f ...
- Nielsen Abandons Minute's Minutiae, Rolls Out Minute-By-Minute
MediaDailyNews, Joe Mandese - Friday, November 4, 2005
On the same day it announced the official rollout of its so-call ...
- Terrestrial Broadcasters Ground Arbitron's Satellite, Web Radio Plan -- For Now
MediaDailyNews, Joe Mandese - Friday, November 4, 2005
Yielding to pressure from a powerful terrestrial broadcasting group, Arbitron Thursday sa ...
- Software Glitch, Hurricane Prove Double Whammy For Hispanic Ratings
MediaDailyNews, Joe Mandese - Thursday, November 3, 2005
In a glitch it said was related to an "internal software upgrade ...
- New Media Guru Bob Flood Bolts Madison Avenue, Joins MTV Nets
MediaDailyNews, Joe Mandese - Tuesday, November 1, 2005
At a time when the future of media seems more important th ...
- Ad Spending Trails U.S. Economy, Budgets Shift To Unmeasured Media
MediaDailyNews, Joe Mandese - Tuesday, November 1, 2005
A week after ZenithOptimedia Group issued a quarterly tracking report revising i ...
- Fast Forward
Media Magazine, Joe Mandese - Tuesday, November 22, 2005
As this column went to bed, the National Academy of Television Ar ...