- First Time, Now Space, TV Encounters 'Place-Shifting'
Media Magazine, Joe Mandese - Thursday, February 23, 2006
Every year at about this time, the TV networks begin hosting ...
- Why The March Issue Of Media Magazine Makes No Sense -- At First Glance
Media Magazine, Joe Mandese - Thursday, February 23, 2006
By now, subscribers of Media magazine are receiving copies of their Mar ...
- Branded Content Soars To 11% Of Network Prime-Time Shows
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2006
Product placement is still an emerging practice on Madison Avenue, but it ...
- P&G Slashes Spending, Remains Top U.S. Advertiser In '05
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2006
Procter & Gamble slashed its measured media spending 4.6 percent, but sti ...
- MPA Hopes To Engage Media Buyers, Releases Report On Engagement
MediaDailyNews, Joe Mandese - Tuesday, February 28, 2006
On the eve of Madison Avenue's biggest media conference, the magazine medi ...
- Interpublic Media Forms Consumer 'Experience' Unit
MediaDailyNews, Joe Mandese - Monday, February 27, 2006
Days after rival Publicis Groupe unveiled a new media division, Interpublic unveil ...
- Media Services Fuel Strong Growth For WPP
MediaDailyNews, Joe Mandese - Friday, February 24, 2006
WPP Group Friday reported better than expected fourth quarter and full-year 20 ...
- Initiative Initiates A Spin-Off, New Company To Focus On Analytics, Channel Planning
MediaDailyNews, Joe Mandese - Thursday, February 23, 2006
Initiative is initiating a new media services company focused on sophisticated researc ...
- Publicis Launches Denuo, Creates Media Anew
MediaDailyNews, Joe Mandese - Wednesday, February 22, 2006
Following months of speculation, Paris-based ad giant Publicis Groupe Wednesday unveiled ...
- ZenithOptimedia: TV's Dominance Is 'Over For Good'
MediaDailyNews, Joe Mandese - Thursday, February 16, 2006
In another troubling sign for the dominance of TV in Madison Avenue ...
- Nielsen 101: Will Add College Viewers, Boost Ratings As Much As 12%
MediaDailyNews, Joe Mandese - Wednesday, February 15, 2006
Nielsen Media Research Tuesday announced plans to add college students living aw ...
- Cable Network Offers New ROI Twist: Proof That Ads Actually Ran
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2006
In a move believed to be an industry first, a major cab ...
- Media Emerges As Hottest Area Of Agency Search, Starcom Most Searched Media Shop
MediaDailyNews, Joe Mandese - Monday, February 13, 2006
Media planning and buying services emerged as the fastest growing area ...
- Networks Place Ad Revenue Report On 'Hiatus,' Q4 Results Supressed
MediaDailyNews, Joe Mandese - Friday, February 10, 2006
Another important source of objective TV advertising marketplace data is going dar ...
- P&G Spices Up Its Media, Pulls It From Starcom--The Brand, That Is
MediaDailyNews, Joe Mandese - Thursday, February 9, 2006
In an effort to spice up its media roster, Procter & Gamb ...
- January Ad Pages Fall To Lowest Point Since '01, Mag Revenues Down Too
MediaDailyNews, Joe Mandese - Wednesday, February 8, 2006
After ending 2005 on an upswing, magazine ad pages continued to sli ...
- With No Rival Bids In Sight, VNU Pauses To Consider Buy-Out Offer
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2006
With no competing bids apparent, Dutch research and publishing giant VNU Tuesd ...
- 'Caveman' Takes 'Refrigerator' In Ad Bowl Competition -- Or Did It?
MediaDailyNews, Joe Mandese - Monday, February 6, 2006
It's clear this morning who the victor was in Sunday's gridiron competiti ...
- King Of Beers Becomes King Of Content, Uses Super Bowl To Launch Direct-To-Consumer Channel
MediaDailyNews, Joe Mandese - Thursday, February 2, 2006
In a move that's sure to cause a stir at ABC, ...
- Magna Warns Of Political Ad Boon, Tells Clients To Be 'Flexible,' Lock Up Media In Key Markets
MediaDailyNews, Joe Mandese - Wednesday, February 1, 2006
Despite being a so-called "off year" election, Magna Global USA is warni ...