- Broadcasting Begets Nano-Casting
Media Magazine, Joe Mandese - Monday, April 17, 2006
Every 15 to 20 years or so, television experiences a kind ...
- '06 Broadband Video Market To Reach $500 Million, About The Size Of A Major TV Daypart
MediaDailyNews, Joe Mandese, Gavin O'Malley - Friday, April 28, 2006
In just three years, online's broadband video advertising marketplace has grown fr ...
- Speciale To Nielsen: 'I'm Pissed'
MediaDailyNews, Joe Mandese - Friday, April 28, 2006
In a strongly worded outburst, one of Madison Avenue's biggest TV buye ...
- Interpublic Brands Consumer Media 'Experience,' Raids More Execs With Initiative Experience
MediaDailyNews, Joe Mandese - Thursday, April 27, 2006
Interpublic Media Group, the corporate-level unit created by giant Interpublic agency holdi ...
- GroupM Acquires Newsletter Publisher, Moves To Strengthen Sponsorships
MediaDailyNews, Joe Mandese - Thursday, April 27, 2006
In a surprising diversification move, WPP Group's GroupM division, which oversees t ...
- Herbst-Brady Out, Muszynski In As Starcom's Lead Negotiator
MediaDailyNews, Joe Mandese - Thursday, April 27, 2006
Just a month before 2006-07 upfront negotiations are expected to begin ...
- Online Researchers Launch 'ADI,' Find A Way Into An Area Of TV Dominance
Online Media Daily, Joe Mandese - Wednesday, April 26, 2006
Two of the online advertising world's most influential researchers--Marketing Evolution and InsightExpress--th ...
- Report Offers Rare Glimpse Into Media Exec Compensation: Carat's Verklin Earns $1.5 Million
MediaDailyNews, Joe Mandese - Tuesday, April 25, 2006
The release of Aegis Group's 2005 annual report provides a rare publ ...
- Nielsen Has A 'LOT' More Problems, Goes To New Lengths To Fix One
MediaDailyNews, Joe Mandese - Monday, April 24, 2006
In the latest in a series of debacles stemming from Nielsen's effo ...
- Outdoor Industry Taps MRI For New Ratings, Will Compete With Nielsen's
MediaDailyNews, Joe Mandese - Monday, April 24, 2006
Days after Nielsen announced plans for an aggressive rollout of a n ...
- The Art Of The Brand Name: Zenith Uses Canvass As Media
MediaDailyNews, Joe Mandese - Friday, April 21, 2006
Ad agencies frequently talk about using media as a canvass to pai ...
- Publicis Dominates New Business Front; Omnicom, Aegis In Organic Growth
MediaDailyNews, Joe Mandese - Thursday, April 20, 2006
Paris-based Publicis Groupe had the best net new business gains of a ...
- PPM, Apollo Rollouts Fuel R&D Costs At Arbitron
MediaDailyNews, Joe Mandese - Thursday, April 20, 2006
Arbitron, which is betting big on the rollout of its portable peop ...
- MRI Tests Mag Audience Accumulation Method, Will Use Web To Do It
MediaDailyNews, Joe Mandese - Thursday, April 20, 2006
In a potentially important development that could enable media planners and buye ...
- Mag Sag Continues, Consumer Page Drop Mirrors B-to-B
MediaDailyNews, Joe Mandese - Wednesday, April 19, 2006
A day after business publishers reported a weak start to magazine ...
- B-to-B Has Another Setback, But Is Expected To Improve
MediaDailyNews, Joe Mandese - Tuesday, April 18, 2006
After posting a turnaround for 2005, the business-to-business media marketplace is getti ...
- Promo Products Outpace Ad Spending, Now Greater Than Cable, Outdoor, Online Display
MediaDailyNews, Joe Mandese - Monday, April 17, 2006
U.S. ad spending may have trailed the growth in the U.S. nation ...
- Land Rover Goes Beyond Media, Direct-To-Consumer
MediaDailyNews, Joe Mandese - Friday, April 14, 2006
In another example of a major marketer bypassing established media outlets a ...
- Study Finds Surge In Population, Time Spent Viewing Out-Of-Home
MediaDailyNews, Joe Mandese - Thursday, April 13, 2006
About 20 percent of the adult U.S. population - 43.7 million perso ...
- OMD Dominates Media EFFIEs; SMG, MindShare Also Recognized
MediaDailyNews, Joe Mandese - Wednesday, April 12, 2006
OMD was the most-awarded media agency in the 2006 EFFIE awards, participati ...
- Analyst Call: Initiative's Gerster Says Online Demand Outstripping Supply
MediaDailyNews, Joe Mandese - Wednesday, April 12, 2006
Demand for digital media inventory is outstripping supply, Alec Gerster, CEO ...
- A Not As Big Easy: Nielsen Restores New Orleans, Albeit A Smaller Media Market
MediaDailyNews, Joe Mandese - Tuesday, April 11, 2006
Six months after Hurricane Katrina devastated the nation's 43rd largest media marke ...
- ZenithOptimedia Revises Outlook, Sees Internet Overtaking Outdoor, Radio
MediaDailyNews, Joe Mandese - Monday, April 10, 2006
ZenithOptimedia Group this morning revised its global ad spending outlook, and predict ...
- Analysts Upgrade '06 Ad Outlook, Downgrade Most Traditional Media
MediaDailyNews, Joe Mandese - Thursday, April 6, 2006
The influential equities research team at Merrill Lynch late Wednesday issued ...
- The Band To Play For Brands, Advanced TV Ad Shop Formed
MediaDailyNews, Joe Mandese - Thursday, April 6, 2006
Two top executives of one of the leading interactive TV sales grou ...
- Marketers: Accountability Still Ranks As Job No. 1
MediaDailyNews, Joe Mandese - Thursday, April 6, 2006
As the heads of the nation's largest ad agencies convene this we ...
- MRI To Measure How People Spend Their Day With Media
MediaDailyNews, Joe Mandese - Wednesday, April 5, 2006
Mediamark Research Inc., a media research company that is perhaps best kno ...
- Madison Avenue Braces For Political Ad Blitz
MediaDailyNews, Joe Mandese - Monday, April 3, 2006
Madison Avenue is bracing for a political ad spending blitz that ...
- MTV Nets Pitches Agency Execs, Others For Top Sales Job
MediaDailyNews, Wayne Friedman, Joe Mandese - Monday, April 3, 2006
Who's replacing Larry Divney of MTV? Pick a big name--any big nam ...
- Fast Forward
Media Magazine, Joe Mandese - Monday, April 17, 2006
Television, ironically, has never been very good at the vision thing. ...