- Fast Forward
Media Magazine, Joe Mandese - Tuesday, June 20, 2006
A while back, I quipped in these pages that print was t ...
- To Be Free, Or Not To Be: Emmis Raises The Question
MediaDailyNews, Joe Mandese - Tuesday, June 27, 2006
In a revelation that could have bearing on how advertisers consider t ...
- Media Drives WPP Growth, Especially Interactive
MediaDailyNews, Joe Mandese - Tuesday, June 27, 2006
WPP Group, one of the world's largest advertising and media agency holdi ...
- New Mag Data Comes To GRPs With TV, Enables Reach Comparisons
MediaDailyNews, Joe Mandese - Monday, June 26, 2006
Years after playing second fiddle to television in the media planning proces ...
- Drexler Retires, Optimedia Restructured - Again
MediaDailyNews, Joe Mandese - Friday, June 23, 2006
Mike Drexler, one of Madison Avenue's best known, and once among it ...
- Research Vets Embrace Maggio's Zeal, Remain Dubious On His Chances
MediaDailyNews, Joe Mandese - Thursday, June 22, 2006
Frank Maggio, the Florida real estate tycoon who has embarked on ...
- Truth, Justice And The Upfront Way: Let Us Know What You Think
TV Watch, Joe Mandese - Thursday, June 22, 2006
Some readers took exception to Tuesday's column questioning a trade report th ...
- Nielsen To Unveil Commercial Ratings Plan, Networks Want To Regain Playback
MediaDailyNews, Joe Mandese - Wednesday, June 21, 2006
In a move that will take the debate surrounding the value ...
- World Cup Fails To Reach Goal, Ad Outlooks Lowered
MediaDailyNews, Joe Mandese - Tuesday, June 20, 2006
New mixed signals emerged for the U.S. and world advertising economies ...
- The Upfront: On The Up And Up
TV Watch, Joe Mandese - Tuesday, June 20, 2006
Few things are watched more closely by us at TV Watch th ...
- Nielsen Rival To Divest TV Ratings Service To Cable Operators
MediaDailyNews, Joe Mandese - Monday, June 19, 2006
In an effort to jumpstart his fledgling TV ratings service, Florida re ...
- Check It Out: New Network To Sell TV Ad Time Via Online 'Shopping Cart'
MediaDailyNews, Joe Mandese - Monday, June 19, 2006
Frank Maggio has spent much of the past year trying to sha ...
- Nielsen Foe Becomes NetRatings Foe, Backs Rival Online Measurement Service
Online Media Daily, Joe Mandese - Monday, June 19, 2006
Frank Maggio, the Florida real estate tycoon and media entrepreneur who h ...
- Newspapers Show Some Improvement, Wall Street's Not Buying It
MediaDailyNews, Joe Mandese - Friday, June 16, 2006
As the newspaper industry prepares to brief securities analysts on its mid-ye ...
- U.S. Ad Expansion Slows Down In Q1, Ad Tracker Keeping A Close Eye
MediaDailyNews, Joe Mandese - Thursday, June 15, 2006
While a single quarter doesn't a trend make, it does carry so ...
- Aegis Thinks Bollore Stinks, Suitor Remains Ardent
MediaDailyNews, Joe Mandese - Wednesday, June 14, 2006
Conceding defeat in his attempt to gain representation on the board ...
- Online Ad Spend Predicted To Reach $20 Billion
Online Media Daily, Joe Mandese - Wednesday, June 14, 2006
Online's share of U.S. measured media spending is poised to grow ...
- Ad Outlook Cut For Most U.S. Media, Internet, Outdoor, Hispanic Gain
MediaDailyNews, Joe Mandese - Tuesday, June 13, 2006
Ad spending in the major U.S. media - especially among national T ...
- Arbitron Hit By Double Whammy: MRC Withholds Accreditation, Proposal Called Superficial
MediaDailyNews, Joe Mandese - Tuesday, June 13, 2006
Arbitron has been hit by a double-whammy in its push to introdu ...
- Ad Execs: Online Video Has Little Impact On Upfront TV Ad Plans
MediaDailyNews, Joe Mandese - Monday, June 12, 2006
For all the hype surrounding the emergence of online video, nearly t ...
- Mediaedge:cia Activates Engagement, Accesses DeSena To Enact It
MediaDailyNews, Joe Mandese - Friday, June 9, 2006
A mere three months after he bolted the food marketing giant ...
- Poll Vault: Brit Shop Plans Democratic Vote To Fend Off French Takeover
MediaDailyNews, Joe Mandese - Friday, June 9, 2006
In what could prove to be the most closely watched vote ...
- Omnicom, China's Guoan Group Align, Merge Agency Operations
MediaDailyNews, Joe Mandese - Friday, June 9, 2006
Omnicom Group Thursday announced a strategic partnership with China's influential CITIC Guo ...
- Ogilvy Proves 'Real Beauty' At EFFIEs Gala, Media Shops Do Not
MediaDailyNews, Joe Mandese - Thursday, June 8, 2006
Ogilvy & Mather Chicago's campaign for Unilever's Dove brand, "The Campaign f ...
- B-to-B Ad Effort Offers Food For Thought, Targets Pocketbook By Way Of Breadbasket
MediaDailyNews, Joe Mandese - Wednesday, June 7, 2006
At a time when demand for business-to-business media appears to be inchi ...
- Ad Industry In A Tizzy Over Nielsen Calendar Change, Warns Of Confusion, Discrepancies
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2006
A decision by Nielsen to alter the calendar used by advertisers a ...
- Media Auditor Begins Probing Magazines, Eyes Internet
MediaDailyNews, Joe Mandese - Monday, June 5, 2006
Media auditing firms have been probing into every facet of TV advertisi ...
- B-to-B Ad Demand Inches Up, Albeit Modestly
MediaDailyNews, Joe Mandese - Friday, June 2, 2006
Demand for business-to-business media inched up in March, after a rough sta ...
- Journal, Nets, Web Score An 'A' Grade With The C-Suite
MediaDailyNews, Joe Mandese - Thursday, June 1, 2006
The media consumption habits of elite senior business executives are changing rapidl ...