- Fast Forward
Media Magazine, Joe Mandese - Thursday, August 24, 2006
Global warming is definitely on my mind. My body, too: Temperatures ...
- Advertising Ecosystem
Media Magazine, Joe Mandese - Wednesday, August 23, 2006
Madison Ave. has been called upon to launch new products, resuscitate aili ...
- OMD Backs Down On Media Liability Policy, Reverts To Old Position
MediaDailyNews, Joe Mandese - Thursday, August 31, 2006
After ruffling feathers in the ad sales and credit departments of broadca ...
- Spanish Lingo Wins Nielsen Bingo, Will Be Paid Higher Cash Incentives
MediaDailyNews, Joe Mandese - Wednesday, August 30, 2006
In America's Anglo society, people living in Spanish-speaking households are sometimes regard ...
- Universal's Kent Reemerges, Offers Music To Madison Avenue's Ears
MediaDailyNews, Joe Mandese - Tuesday, August 29, 2006
Big music label Universal Music Group is backing SpiralFrog, a new ad-support ...
- Aegis Expands South Of The Border, Takes Control Of Mexico
MediaDailyNews, Joe Mandese - Tuesday, August 29, 2006
While the expansion focus of most big media shops is in emergi ...
- eBay, Google Align, Extend Reach To Another Traditional Form Of Marketing: Talking
MediaDailyNews, Joe Mandese - Monday, August 28, 2006
At a time when both companies have been moving aggressively to exte ...
- OMD Alters Ad Liability Policy: Asks Media To Pay It Back
MediaDailyNews, Joe Mandese - Friday, August 25, 2006
In a move that could signal a new battle between Madison Aven ...
- CBS Fields New Media Buy: Fields
MediaDailyNews, Joe Mandese - Thursday, August 24, 2006
In an effort to generate water cooler talk for its new show ...
- GE Exec With No Media Experience Tapped To Run VNU
MediaDailyNews, Joe Mandese - Thursday, August 24, 2006
In a move symbolic of its shift from its Netherlands-based roots, V ...
- Web Fuels Yellow Pages Growth, Medium Deemed Too 'Uncluttered'
MediaDailyNews, Joe Mandese - Wednesday, August 23, 2006
In what is perhaps one of the clearest examples of the Internet ...
- Viacom Upgrades MTV, Nick Brands To 'Full Labels'
MediaDailyNews, Joe Mandese - Tuesday, August 22, 2006
At a time when CBS is moving quickly to shed former Viac ...
- Starcom Preps New Org Structure: Will Split Into Client, Agency Teams
MediaDailyNews, Joe Mandese - Monday, August 21, 2006
During its first 100 years, the advertising business had been known f ...
- Nielsen To Define 'Commercial Minutes,' Apply For Accreditation, Rejects Plea To Remove VCR Data
MediaDailyNews, Joe Mandese - Friday, August 18, 2006
In what is sure to be a closely scrutinized process, Nielsen Med ...
- Nielsen: Anytime, Anywhere, But Not Anytime Soon
MediaDailyNews, Joe Mandese - Thursday, August 17, 2006
Earlier this year Nielsen Media Research unveiled plans for an ambitious sla ...
- Jury Still Out On Acquisition Of Court TV, Researchers Look To Other Sources
MediaDailyNews, Joe Mandese - Tuesday, August 15, 2006
One unspoken casualty of Turner Broadcasting Systems' takeover of spunky cable netwo ...
- Commercial Ratings Meeting Set For Sept. 21, Call For Suggestions
MediaDailyNews, Joe Mandese - Monday, August 14, 2006
With the debate surrounding Nielsen's new commercial minute ratings heating up, ...
- Madison Avenue Weighs In On Commercial Ratings, Insists VCR Data Be Removed
MediaDailyNews, Joe Mandese - Friday, August 11, 2006
Madison Avenue has officially weighed in on the debate surrounding Nielsen's n ...
- Zenith Gets Some Moxie -- Actually, All Of It: Deal Fuels Digital Expansion
Online Media Daily, Joe Mandese - Friday, August 11, 2006
In a bid to expand its digital media capabilities beyond its co ...
- Arbitron, Nielsen Releasing Apollo Data To Media, Data Could Alter Marketplace
MediaDailyNews, Joe Mandese - Wednesday, August 9, 2006
Arbitron and Nielsen Media Research are poised to release the first wa ...
- VNU Names Trade Pub Chief Head Of Cost-Cutting Program
MediaDailyNews, Joe Mandese - Wednesday, August 9, 2006
In a sign of where its biggest cuts may come from, de ...
- Shifty Business: Nielsen Cuts New VOD Deal, Delays New Software
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2006
Nielsen Media Research Monday announced another deal with a major cable syst ...
- Media Audit Unveils Radio Rollout Plan, Could Lead To Ratings Rift
MediaDailyNews, Joe Mandese - Tuesday, August 8, 2006
Spunky local market media research firm The Media Audit Monday announced pla ...
- Cable Weighs In On Commercial Ratings Plan, Objects To Monitor-Plus Data
MediaDailyNews, Joe Mandese - Monday, August 7, 2006
The battle over Nielsen's new commercial minute ratings heated up late la ...
- Commercial Unions Agree To Two-Year Extension, Deal Covers Internet, New Media
MediaDailyNews, Joe Mandese - Monday, August 7, 2006
Ensuring there will not be any disruptions in TV and radio commerci ...
- Task Force Unveils e-Media Exchange, Sets Early '07 Test Using eBay
MediaDailyNews, Joe Mandese - Friday, August 4, 2006
A Madison Avenue task force Friday officially announced plans to test i ...
- Buyers, Sellers Put Brakes On Nielsen's Commercial Ratings, Plan Meeting To Vet Issues
MediaDailyNews, Joe Mandese - Friday, August 4, 2006
In the weeks since Nielsen revealed plans to begin providing ratings f ...
- New CBS Mired By Old Medium: Radio
MediaDailyNews, Joe Mandese - Thursday, August 3, 2006
Reporting results of its second quarter as a free-standing company, CBS Cor ...
- Sky's The Limit For Google, Extends Reach To Satellite Radio
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2006
In its biggest offline media play to date, online search giant Goog ...
- Radio Audience Data Goes Public -- Literally
MediaDailyNews, Joe Mandese - Tuesday, August 1, 2006
In a move that is sure to cause abuzz among commercial broadcaste ...