- Fast Forward: What's Black & White And Soon To Be Dead All Over?
Media Magazine, Joe Mandese - Friday, September 22, 2006
A major analog medium has finally succumbed, but it's probably not o ...
- Ma Bell Goes Into Ad Labor, Will Birth Screens, Search, Mags, Even Manhole Covers
MediaDailyNews, Joe Mandese - Friday, September 29, 2006
After a period of relative quiet on Madison Avenue, a resurgent AT& ...
- Chase Preps First Ever Household-Level Addressable TV Ad Buy
MediaDailyNews, Joe Mandese - Friday, September 29, 2006
Financial services giant Chase earlier next year will become the first maj ...
- Developer Unveils 'Segway' Of Remotes, Could Segue TV From Channels To Pointing
MediaDailyNews, Joe Mandese - Friday, September 29, 2006
To the visible discomfort of a TV Guide executive sitting in t ...
- I'd Like To Teach The World to Ping: Coke Writes The New Book On Marketing
Marketing Daily, Joe Mandese - Wednesday, September 27, 2006
Coca-Cola interactive marketing guru Tim Kopp says the shift to a digit ...
- Out-Of-Home Group Comes Out Of The Closet, OVAB To Rep Digital Nets
MediaDailyNews, Joe Mandese - Monday, September 25, 2006
In what it's organizers believe will be the next big advertising tra ...
- CBS Vows To Release Commercial Ratings For Cable, If Nielsen Proves Unable
MediaDailyNews, Joe Mandese - Monday, September 25, 2006
If the cable industry is successful in convincing Nielsen to withhold da ...
- Research Chief Bolts Adidas Media Shop Carat For Nike, Will Run New Unit
MediaDailyNews, Joe Mandese - Friday, September 22, 2006
Less than a year after hiring a renowned marketing researcher to r ...
- Summit Reveals Rift, Raises Issues, Slows Commercial Ratings Momentum
MediaDailyNews, Joe Mandese - Friday, September 22, 2006
The push for commercial minute ratings appeared to take step backward Thursd ...
- Commercial Ratings Move To Madison Avenue's Court, Nielsen Open To VCR Issue
MediaDailyNews, Joe Mandese - Thursday, September 21, 2006
In a series of meetings ranging from private backroom discussions to ...
- Havas' Bollore Rumored To Be Prepping Second Run At Aegis
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2006
French financier Vincent Bollore appears to be prepping a second run ...
- Universal McCann Gives Coordinates For Next New Ad Medium: 'You Are Here'
MediaDailyNews, Joe Mandese - Tuesday, September 19, 2006
It's virtually become an industry cliché that ads are showing up everywher ...
- Nielsen: 'Oops, Commercial Data Full Of Bloops'
MediaDailyNews, Joe Mandese - Friday, September 15, 2006
A day after Nielsen released a much-anticipated update to clients explaining h ...
- Marketers Debate Meaning Of 'IMC,' Begins To Sound Like Communications Planning
MediaDailyNews, Joe Mandese - Thursday, September 14, 2006
Two decades after Northwestern University marketing professor Don Schultz sent marketers a ...
- DirecTV, TNS Strike Digital Set-Top Ratings Deal, May Commercialize Service
MediaDailyNews, Joe Mandese - Thursday, September 14, 2006
Global research giant TNS Wednesday announced a deal to create an audien ...
- Nielsen Defines 'Commercial Minute,' Can Be One Second
MediaDailyNews, Joe Mandese - Wednesday, September 13, 2006
More than half a century after it began measuring the medium ...
- Digital Ad Boom Shifting From Online To Out-Of-Home
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2006
The hottest form of digital media on Madison Avenue isn't online. It ...
- Marketing Outpaces Ad Spending, Money Follows Shift To ROI, Pursuit Of 18-34 Demo
MediaDailyNews, Joe Mandese - Monday, September 11, 2006
Non-advertising-based forms of marketing - especially newer sectors such as branded entertainmen ...
- Zenith: American TV Ad Spending Rebounds, Albeit At A Slower Rate
MediaDailyNews, Joe Mandese - Monday, September 11, 2006
Despite a pronounced shift in ad spending toward other media and for ...
- Conduct Done Becoming: MRC Cracks Ratings Code, Awaits Fed Approval, Nielsen's Blessing
MediaDailyNews, Joe Mandese - Friday, September 8, 2006
After more than a year of public and backroom debate, the maj ...
- MPG Fills Research Void, Taps Exec Steeped In Both Marketing And Media Analytics
MediaDailyNews, Joe Mandese - Thursday, September 7, 2006
Following a search that lasted more than a year, Havas' MPG Nor ...
- Porcarelli Bolts MediaCom, Joins Active
MediaDailyNews, Joe Mandese - Thursday, September 7, 2006
Another top executive has left WPP Group's MediaCom unit signaling a pronounc ...
- U.S. Ad Spending Ebbs In Q2, Hispanic, Online Remain Main Stimulants
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2006
The U.S. advertising economy is losing some steam, according to a leadi ...
- Somewhere Over At Rainbow: Collier To Focus On Customers, Manos On Ad Sales
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2006
With the appointment of Charlie Collier as general manager of AMC, Rainb ...
- Aegis Reports Record Results, Rolls Vizeum Into U.S. Market
MediaDailyNews, Joe Mandese - Tuesday, September 5, 2006
Aegis Group, the media agency and research holding company that is t ...
- Agency Makes Passes With Girl Wearing Glasses, Supermodel Repositions Eyewear As Fashion
MediaDailyNews, Joe Mandese - Tuesday, September 5, 2006
Chicago-based media shop Starcom has always prided itself on the vision thin ...
- It's Official: Court TV's Collier Names Head Of AMC
MediaDailyNews, Joe Mandese - Tuesday, September 5, 2006
Charlie Collier, the highly regarded former head of advertising sales at Cou ...
- Veronis Suhler, Agency Management Cut Monster Deal, Acquire TMP
MediaDailyNews, Joe Mandese - Friday, September 1, 2006
Wall Street players are increasingly using leveraged buy-out deals to take ov ...
- Wal-mart Review Spawns Strange Media, Brand Agency Bedfellows
MediaDailyNews, David Goetzl, Joe Mandese - Friday, September 1, 2006
Saatchi & Saatchi's decision to pull out of Wal-mart's massive creative a ...
- Planning on Speed
Media Magazine, Joe Mandese - Friday, September 22, 2006
During the summer of 2005, media buyers committed tens of billions ...