- Fast Forward: Is Mass Marketing History About To Repeat Itself?
Media Magazine, Joe Mandese - Tuesday, November 28, 2006
Well, it's December. And seeing as I'm not one to break fr ...
- Video Nation: Agency Finds A Majority Now Create Their Own Video, But Few Post Them
MediaDailyNews, Joe Mandese - Thursday, November 30, 2006
In a finding that underscores the potential of a vast, untapped mark ...
- Online Trade Effort Borrows Offline Theme: Engagement
MediaDailyNews, Joe Mandese - Wednesday, November 29, 2006
At a time when print publishing trade associations representing newspapers, consumer magazin ...
- This Is Your Brain, This Is Your Brain On Brands
MediaDailyNews, Joe Mandese - Tuesday, November 28, 2006
In a development that is sure to grab hold of some min ...
- It's A Bird, It's A Plane -- Actually, It's A Plain Jane: Comic Books Aimed At Teenage Girls
MediaDailyNews, Joe Mandese - Tuesday, November 28, 2006
In a departure from industry targeting practices, DC Comics Monday unveiled pla ...
- New AMC Chief Thinks Macro, Acts Micro: Site Extends Net's Reach Online
MediaDailyNews, Joe Mandese - Monday, November 27, 2006
Signaling the kind of direction he plans to take Rainbow Media's A ...
- Aegis Shareholders Reject Bollore -- Again
MediaDailyNews, Joe Mandese - Wednesday, November 22, 2006
Aegis Group shareholders this morning rejected French financier Vincent Bollore's second attem ...
- Interpublic Downgraded From 'Neutral' To 'Sell,' Investors Are 'Double Counting'
MediaDailyNews, Joe Mandese - Tuesday, November 21, 2006
The good news for the Interpublic Group: Wall Street investors believe ...
- Interpublic Tinkers With More Labs, Eyes London, Tokyo, Other Markets
MediaDailyNews, Joe Mandese - Monday, November 20, 2006
Ad agency giant Interpublic, which recently folded its centralized Interpublic Media Grou ...
- Kodak Snaps Neo@Ogilvy For Strategy, New Media
MediaDailyNews, Joe Mandese - Monday, November 20, 2006
Camera, film and photo imaging giant Eastman Kodak Co. has tapped WPP ...
- Leveraged Buy-Out, Or Traditional Media Dry-Out: Private Equity Reshapes Media Ownership
MediaDailyNews, Joe Mandese, Erik Sass - Friday, November 17, 2006
In a series of deals that are reshaping the traditional media marketplac ...
- Rejected Again, Arbitron Sets New Portable Meter Rollout Plan
MediaDailyNews, Joe Mandese - Friday, November 17, 2006
Arbitron, which once again has been denied accreditation of its new portab ...
- Nielsen Touts Product Placement Findings, Could Play Role In Media Planning
MediaDailyNews, Joe Mandese - Thursday, November 16, 2006
In what appears to be a first attempt to position its n ...
- Arbitron Gets Interep's Vote, Possibly MRC's
MediaDailyNews, Joe Mandese - Thursday, November 16, 2006
Arbitron got another crucial vote of confidence for its new portable peop ...
- With Ad Verification Market In Flux, Rivals Join Hands
MediaDailyNews, Joe Mandese - Wednesday, November 15, 2006
The official demise of a state-of-the-art advertising verification service late last wee ...
- Ad Execs See TV Budgets Moving Into Online Video
MediaDailyNews, Joe Mandese - Tuesday, November 14, 2006
A majority of top ad industry executives expect a significant share ...
- Time Warner Activates New York, Turns Nation's Top TV Market Into An Interactive One
MediaDailyNews, Joe Mandese - Tuesday, November 14, 2006
After some try-outs in upstate New York and as far away ...
- Mediaedge:cia, SMG, Carat Dominate New Business
MediaDailyNews, Joe Mandese - Tuesday, November 14, 2006
If new business is the lifeblood of Madison Avenue, ad agencies a ...
- Nielsen Time Keeps On Slipping, Slipping, Slipping Into The Future
MediaDailyNews, Joe Mandese - Monday, November 13, 2006
For the second time in less than a year, Nielsen Media Resear ...
- Carat: We're Now No. 2, Trying Harder
MediaDailyNews, Joe Mandese - Friday, November 10, 2006
What a difference a couple of account wins can make. Especially wh ...
- MediaVest Restructures, Activates Speciale, Raids Elkins
MediaDailyNews, Joe Mandese - Thursday, November 9, 2006
Less than a year after TV buying powerhouse MediaVest reorganized its T ...
- Rumsfeld Resigns, Army Enlists McCann To Keep It Strong
MediaDailyNews, Joe Mandese - Thursday, November 9, 2006
The day following Donald Rumsfeld's surprising resignation as Secretary of Defense, t ...
- Nielsen: Nets Have Lower Net Among 'Net Users
MediaDailyNews, Joe Mandese - Wednesday, November 8, 2006
The average TV network generates 8% lower ratings among Internet users compar ...
- Don't Count Us Out Counts Nielsen Back In, New Anti-Nielsen Front Opens Up
MediaDailyNews, Joe Mandese - Wednesday, November 8, 2006
In its first public statement since it went dormant a year ag ...
- Ratings Debate Time-Shifts From Commercials To Playback, Buyers May Delete VCRs
MediaDailyNews, Joe Mandese - Tuesday, November 7, 2006
Nielsen's on again, off again plan to introduce average commercial minute ratin ...
- DirecTV Drops Twentieth, Brings Ad Sales In-House
MediaDailyNews, Joe Mandese - Tuesday, November 7, 2006
In a major restructuring of its advertising sales organization, DirecTV Tuesday sa ...
- Havas Ekes Out Modest Gain, Cites MPG
MediaDailyNews, Joe Mandese - Monday, November 6, 2006
Havas, the Paris-based parent of MPG, Monday reported mediocre results for t ...
- Nielsen Hits Pause On Commercial Ratings, Addresses DVR Playback
MediaDailyNews, Joe Mandese - Monday, November 6, 2006
On the eve of a series of regularly scheduled national client meetin ...
- Gatekeepers Score A Triple Play, Consumers Opt For Convenience Vs. Control
MediaDailyNews, Joe Mandese - Friday, November 3, 2006
Despite perceptions among advertisers and agencies that consumer are aggressively grabbing contr ...
- The Reach & Frequency Of Wash & Dry, Laundries Become Media
MediaDailyNews, Joe Mandese - Friday, November 3, 2006
Spin cycles have long been a part of the media plans f ...