- Fast Forward
Media Magazine, Joe Mandese - Friday, December 29, 2006
Pop! Next to Macy's Thanksgiving Day Parade balloon escorts, I can't imagi ...
- Pop Culture
Media Magazine, Joe Mandese - Friday, December 29, 2006
As chairman of the WPP Group, Martin Sorrell is arguably the bigge ...
- BPA To Break Out 'Public Places,' Require Mags To Footnote Circ Spikes
MediaDailyNews, Joe Mandese - Thursday, December 28, 2006
Consumer magazines will no longer be able to report copies distributed ...
- Clear Channel Clears Minneapolis, Marks Sixth Digital Billboard Market
MediaDailyNews, Joe Mandese - Thursday, December 28, 2006
Out-of-home media giant Clear Channel Outdoor Thursday announced the rollout of ...
- New 'Networked' Consumer More Fluid, Intimate
MediaDailyNews, Joe Mandese - Wednesday, December 27, 2006
Futurist consultant Faith Popcorn says 2007 promises a new identity: the "network ...
- Arnold Wishes Staff Happy Holidays, Cautionary New Year
MediaDailyNews, Joe Mandese - Tuesday, December 26, 2006
What ostensibly began as a holiday office party lark - the placeme ...
- Are Traditional Media Companies Lining Up To Buy AOL, Yahoo? Wall Street's Abuzz
MediaDailyNews, Joe Mandese - Friday, December 22, 2006
Are big online portals AOL and Yahoo about to go into pla ...
- Big Screen Gets Backchannel, Moviegoers Throw Text Instead Of Popcorn
MediaDailyNews, Joe Mandese - Thursday, December 21, 2006
Moviegoers have grown used to people talking back at the screen ...
- Publicis Deal Gives Digitas Clout, Scale, Leverage To Deal With Big Portals
Online Media Daily, Joe Mandese - Thursday, December 21, 2006
The merger of Digitas with Publicis' interactive media assets creates a n ...
- Aegis Improves Despite Wal-Mart Re-Pitch, Touts New 'Brand Value' Tool
MediaDailyNews, Joe Mandese - Wednesday, December 20, 2006
Citing strong recent new business wins, a "slight pick-up" in ad spendi ...
- Fitch Applauds Re-Integration, Warns Of Disintermediation
MediaDailyNews, Joe Mandese - Wednesday, December 20, 2006
Influential credit rating service Fitch Wednesday issued a report indicating that Madis ...
- Radio Industry Suppresses Monthly Ad Data, Follows Broader Industry Trend
MediaDailyNews, Joe Mandese - Tuesday, December 19, 2006
In a move that is part of a bigger trend suppressing t ...
- VNU Unveils New Org Structure: Nielsen Moves Center Stage, Whiting Too
MediaDailyNews, Joe Mandese - Monday, December 18, 2006
VNU, the world's largest marketing and media research company, Monday confirmed detai ...
- Venice Project Launches Beta, Promises To Change TV
MediaDailyNews, Joe Mandese - Monday, December 18, 2006
The Venice Project, the code-name for a super secret online video file-shari ...
- Advertisers Upbeat On Spending For Next Six Months
Marketing Daily, Joe Mandese - Friday, December 15, 2006
[Research] TV is projected to contribute 46% of the overall increase ...
- TV, Not The Internet, Fueling Ad Spending Growth -- For Now
MediaDailyNews, Joe Mandese - Thursday, December 14, 2006
Weeks after some of Madison Avenue's leading forecasters released revised - general ...
- Seward Leaves The Department, Steps Down As Fallon's Media Chief
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2006
Lisa Seward, the chief media officer of one of the nation's mo ...
- Media Specialization To Remain Special, Most Ad Execs Believe It's Here To Stay
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2006
As the debate continues to stir over the best way for markete ...
- VNU Issues 4,000-Plus Pink Slips, Plans 10% Workforce Reduction
MediaDailyNews, Joe Mandese - Monday, December 11, 2006
VNU, the parent of Nielsen Media Research, ACNielsen and a variety ...
- 'Live' Ratings Pronounced Dead At Nielsen Meeting
MediaDailyNews, Joe Mandese - Friday, December 8, 2006
Less than a year after it won an important TV marketplace victo ...
- C-Suite's Sweet Spot: Mags, Papers, Online
MediaDailyNews, Joe Mandese - Thursday, December 7, 2006
One of the nation's smallest, but most influential media consumer groups ...
- Online Display Adds $1 Billion In U.S. Ad Budgets, Biggest Advertisers Lagging
Online Media Daily, Joe Mandese - Wednesday, December 6, 2006
Despite rather healthy predictions issued this week by some of Madison Avenue ...
- WPP's Sorrell: We Have Met The 'Frienemy' And It Is Google
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2006
After a brief period of relative calm, Madison Avenue's Google angst resurfac ...
- Madison Ave.'s Big 3 Forecasters Predict 4% '07 Growth, Already Called 'Optimistic'
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2006
Three of Madison Avenue's leading forecasters unveiled their outlooks for 2007 ...
- Optimedia Opts For New Position: Won't Settle, Nor Stop
MediaDailyNews, Joe Mandese - Tuesday, December 5, 2006
Optimedia US, the domestic USA operations of Publicis' ZenithOptimedia Group, Tuesday unveil ...
- ZenithOptimedia: Online Poised To Grow 7 Times The Rate Of Overall Ad Market
MediaDailyNews, Joe Mandese - Monday, December 4, 2006
In what is expected to be a relatively moderate year of overa ...
- Publicis Denies Interpublic Run, The Trade Isn't Buying It
MediaDailyNews, Joe Mandese - Monday, December 4, 2006
Publicis Chairman-CEO Maurice Levy denied rumors late last week that the Paris-bas ...
- Agency of the Year: Editor's Letter
Media Magazine Supplement, Joe Mandese - Friday, December 29, 2006
Let's get something straight: I didn't enter this business to make frie ...