- The Thinking Person's Guide to Media, Chapter One: What is Advertising, Anyway?
Media Magazine, Joe Mandese - Tuesday, February 27, 2007
When Bob Coen took the stage in a midtown Manhattan ballroom la ...
- Drake Presides Over Final Media Conference, 14 Years After He Conceived It
MediaDailyNews, Joe Mandese - Wednesday, February 28, 2007
LAS VEGAS -- He may or may not acknowledge it during h ...
- Publicis Eyes More Acquisitions, Organic Growth In Digital Media
MediaDailyNews, Joe Mandese - Wednesday, February 28, 2007
On the heels of its $1.3 billion acquisition of Digitas, Paris-based agen ...
- Deal Will Accelerate Flow, Utility Of Competitive Media Data
MediaDailyNews, Joe Mandese - Wednesday, February 28, 2007
Competitive intelligence in the field of media planning and buying is abo ...
- Apollo Results May Cause Headaches For Daypart Planning
Show Daily, Joe Mandese - Wednesday, February 28, 2007
The team behind Project Apollo has released the first “live†case stu ...
- Timing Isn't Everything: eMarketer Warns Of Online Slowdown
Show Daily, Joe Mandese - Wednesday, February 28, 2007
Both Publicis and Interpublic made considerable noise about the expansion of the ...
- AAAA Picks eBiz Arbiter: It Will Be Arbinet
Show Daily, Joe Mandese - Wednesday, February 28, 2007
Speaking of media buying exchanges, the AAAA has announced a deal wi ...
- Mod Pods: Jon Swallen Finds Nets Are Altering Commercial Breaks
Show Daily, Joe Mandese - Wednesday, February 28, 2007
The drive toward commercial audience ratings is already beginning to impact t ...
- Peers And Loathing In Las Vegas
Show Daily, Joe Mandese - Wednesday, February 28, 2007
The festivities haven’t even officially begun and the AAAA media conference ...
- Publication Costs Will Rise Due To New Postal Rates
MediaDailyNews, Joe Mandese - Tuesday, February 27, 2007
Magazines and other periodicals distributed via mail are facing higher costs a ...
- TNS Acquires Cymfony, Adds To Orchestra Competing With Nielsen
MediaDailyNews, Joe Mandese - Monday, February 26, 2007
U.S. operation of U.K.-based media research giant TNS are emerging as ...
- World's Biggest Media Buyer Gets Even Bigger, WPP's Billings Grow 13% To $56 Billion
MediaDailyNews, Joe Mandese - Friday, February 23, 2007
WPP, the world's largest buyer of media, is getting even bigger. T ...
- Media Goes Negative, Marketers May Need To Revise Communications Strategies
MediaDailyNews, Joe Mandese - Friday, February 23, 2007
In a development that could have big implications for the communications strategi ...
- Time Warner Dominates Global Media Dollars, Google In Market Value
MediaDailyNews, Joe Mandese - Thursday, February 22, 2007
At nearly $30 billion in media revenues, Time Warner is the world ...
- Trial Date Set For Nielsen Antitrust Suit: Rival Pulls Plug, Will Let Court Decide
MediaDailyNews, Joe Mandese - Wednesday, February 21, 2007
A federal court has set an early 2008 trial date for erinMedia ...
- Publicis Forms 'Media Exchange,' Begins Centralizing Buying In India
MediaDailyNews, Joe Mandese - Wednesday, February 21, 2007
In a surprise move, Publicis Groupe Media has integrated the operations ...
- MPG Continues Restructuring, Names McOwen Chief Investment Officer
MediaDailyNews, Joe Mandese - Wednesday, February 21, 2007
Havas MPG unit continues to restructure its senior management team, naming long-ti ...
- Arbitron Begins Looking Beyond The PPM, Apollo Too
MediaDailyNews, Joe Mandese - Tuesday, February 20, 2007
Radio ratings giant Arbitron is poised to deploy its portable people mete ...
- Former Agency Media Honchos Hope To Help Others To Become Some
MediaDailyNews, Joe Mandese - Monday, February 19, 2007
Mike Drexler, a long-time media executive who has held a few t ...
- Bayer Consolidates Planning With Buying At Initiative, Signals Trend
MediaDailyNews, Joe Mandese - Monday, February 19, 2007
Pharmaceutical giant Bayer HealthCare consolidated planning for flagship analgesic Bayer at med ...
- Obit: Former Adweek/West Editor Lee Kerry Dead At 89
MediaDailyNews, Joe Mandese - Monday, February 19, 2007
Lee Kerry, a long-time editor and journalist who helped found Adweek/West, di ...
- And The Winner Is... ABC For Best Sell-Out Of An Oscar Telecast
MediaDailyNews, Joe Mandese - Friday, February 16, 2007
ABC Thursday wrapped up sales for its coverage of this year's Osc ...
- GroupM Continues Restructuring, Taps Goldstein As CEO North America
MediaDailyNews, Joe Mandese - Friday, February 16, 2007
For the second time in two days, WPP Group announced a restructuri ...
- Nielsen, DirecTV Explore 300,000 Household Digital Data Panel
MediaDailyNews, Joe Mandese - Thursday, February 15, 2007
Just two days after unveiling a new unit to consolidate and accelera ...
- GroupM Fills Need For Deeper Management, Taps Day As COO
MediaDailyNews, Joe Mandese - Thursday, February 15, 2007
Three-months after Jon Mandel stepped down from the No. 2 position ...
- Google Strawberry Gets Some Raspberries, Branding Kudos Too
Online Media Daily, Joe Mandese - Thursday, February 15, 2007
Did Google spell its own name wrong on, of all places, i ...
- Nielsen Foe Uncovers 'Holy Grail,' It's Called Remo
MediaDailyNews, Joe Mandese - Wednesday, February 14, 2007
Of the many intellectual properties that have attracted Spark Capital and ...
- KSL Goes 360°, Fallon Reconnects With Connection Planning
MediaDailyNews, Joe Mandese - Wednesday, February 14, 2007
KSL Media, one of the biggest independent media services agencies not affiliat ...
- erinMedia Sets Deadline For Backers, Vows New Action Over Nielsen Move
MediaDailyNews, Joe Mandese - Tuesday, February 13, 2007
TV ratings firm erinMedia has set a deadline of the end ...
- Top Gunn: OMD Ranks As Most 'Creative' Media Shop For Third Straight Year
MediaDailyNews, Joe Mandese - Monday, February 12, 2007
For the third time in the three years that an international publish ...