- Fast Forward: The Future Is Back Again
Media Magazine, Joe Mandese - Thursday, March 29, 2007
The future is looking bright again on Madison Avenue. No, not t ...
- The Medium Is, Well, You Tell Us
MediaDailyNews, Joe Mandese - Friday, March 30, 2007
In a move that signals just how blurry the business of med ...
- Carat's Exchange: Helping To Lead Digital Change
MediaDailyNews, Joe Mandese - Thursday, March 29, 2007
Three years after forming Carat Digital to incubate an interactive TV advertisi ...
- Grubbs Joins Exodus Of Top Media Buyers
MediaDailyNews, David Goetzl, Joe Mandese - Thursday, March 29, 2007
First Jon Mandel. Then Joe Uva. Now Steve Grubbs. Madison Avenue lo ...
- On-Demand Video Data Reveals Online, Cable Users Go To It Differently
Online Media Daily, Joe Mandese - Thursday, March 29, 2007
A fledgling video-on-demand service showcased this week during a meeting of t ...
- Agency Uses Unusual Means To Negotiate Online Ad Buys: Online
Online Media Daily, Joe Mandese - Wednesday, March 28, 2007
In the span of less than an hour late Tuesday afternoon t ...
- Hitting The 'Suite' Spot: Hint, Aim For Their 'Circle'
MediaDailyNews, Joe Mandese - Tuesday, March 27, 2007
For many marketers, CEOs and other so-called "C-suite" level executives are t ...
- Nielsen Scraps Plan For New Meters, Makes Strides In TV/Internet Panel
MediaDailyNews, Joe Mandese - Friday, March 23, 2007
In a move that has big implications for local TV audience measuremen ...
- Data Reveals Earlier 'Primetime' For Online Video, Could Impact Daypart Planning
MediaDailyNews, Joe Mandese - Thursday, March 22, 2007
New data released Wednesday by online audience researcher comScore reveals some interesti ...
- Marketing 2.XXX
Show Daily, Joe Mandese - Tuesday, March 20, 2007
With news swirling around some of the more sensational aspects of ...
- NetRatings Results Reveal Plenty of Net, Income
Online Media Daily, Joe Mandese - Monday, March 19, 2007
Media research services can be healthy, high-margin businesses, but online audience research ...
- You Might Want To Check This Out
Show Daily, Joe Mandese - Monday, March 19, 2007
In the kind of industry ovation that is normally reserved for t ...
- At Last, The Secret Behind Crashing The Super Bowl Revealed
Show Daily, Joe Mandese - Monday, March 19, 2007
Whenever breakthrough advertising ideas come along there’s generally no shortage of peop ...
- New Media Glossary 3.0, Write Down 'PAMN'
Show Daily, Joe Mandese - Monday, March 19, 2007
Want to know the most important new media jargon you should wri ...
- “Lost†In Translation
Show Daily, Joe Mandese - Monday, March 19, 2007
Exactly how many people are watching ABC prime-time series “Lost†on the ...
- New Media Glossaries 2.0
Show Daily, Joe Mandese - Monday, March 19, 2007
The new media catch phrase MediaPost’s subscribers would most like to ...
- Arianna’s Island
Show Daily, Joe Mandese - Monday, March 19, 2007
Arianna Huffington knows how to use a powerful metaphor to get ...
- A Grease Fire Grows In Brooklyn
Show Daily, Joe Mandese - Monday, March 19, 2007
I learned three things that surprised me about Nick Nyhan during h ...
- A Hollywood Tail, The Long And Short Of It
Show Daily, Joe Mandese - Monday, March 19, 2007
HOLLYWOOD, CA -- With all due respect to my West Coast friend ...
- The Games People Play: Nielsen Finds Reach, Frequency 'Quite Staggering'
MediaDailyNews, Joe Mandese - Friday, March 16, 2007
In a move that is likely to have significant implications for t ...
- Aegis Reports 'Excellent' Year, Digital Media Now 20% Of Its Business
MediaDailyNews, Joe Mandese - Thursday, March 15, 2007
Citing exceptionally strong growth from its media operations - particularly digital ...
- Aegis CFO Steps Down, Replaced By Former Omnicom Exec
MediaDailyNews, Joe Mandese - Thursday, March 15, 2007
In a surprising development, one of the top members of Aegis Group ...
- Americans Receive More Channels, Watch Less Of Them
MediaDailyNews, Joe Mandese - Wednesday, March 14, 2007
Americans are receiving more TV channels than ever before, but the numb ...
- ANA Calls For 'Brand-Specific' Commercial Ratings
Marketing Daily, Joe Mandese - Tuesday, March 13, 2007
[Media] The influential Television Advertising Committee of the Association of National Advertise ...
- Top Advertisers Slash Spending, Internet Continues To Build Share Of U.S. Ad Budgets
MediaDailyNews, Joe Mandese - Tuesday, March 13, 2007
As might have been expected, the Internet picked up share of U. ...
- Advertisers Push For 'Brand-Specific' Commercial Ratings
MediaDailyNews, Joe Mandese - Tuesday, March 13, 2007
As Nielsen prepares for the rollout of new ratings data based ...
- Advertisers Say Live, Same Day Ratings Should Be TV 'Currency'
MediaDailyNews, Joe Mandese - Tuesday, March 13, 2007
Early this year, following months of behind-doors meetings and a couple ...
- Data Reveals Some Top TV Shows May Be Less Engaging Than Thought
MediaDailyNews, Joe Mandese - Monday, March 12, 2007
With the subject of audience engagement looming as one of the h ...
- Initiative Powers Up Planning, Literally: Raids Guru From MPG
MediaDailyNews, Joe Mandese - Friday, March 9, 2007
Initiative North America, on a role with a new management team a ...
- KSL Expands Digital, Keeps It Integral
MediaDailyNews, Joe Mandese - Thursday, March 8, 2007
Weeks after bringing in two heavyweights to lead its burgeoning communications practic ...