- Summer Reading
Media Magazine, Joe Mandese - Tuesday, May 29, 2007
As I write this I've got a stack of gripping, action-adventure boo ...
- Nielsen: Interactive Fueling Growth, Trade Publications Lagging
MediaDailyNews, Joe Mandese - Thursday, May 31, 2007
In the eight months since former GE honcho David Calhoun took ov ...
- Subject Of Confusion
TV Board, Joe Mandese - Thursday, May 31, 2007
As you read this, legions of third-party processors are loading Nielsen's n ...
- Spot Runner Teams With Reed Elsevier Unit To Offer Media, Creative To Local Law Firms
MediaDailyNews, Joe Mandese - Wednesday, May 30, 2007
In a move that could prove a boon for local TV advertisi ...
- Nielsen Green Lights Blue Screens In New Orleans, Adds Quality Controls For All Metered Markets
MediaDailyNews, Joe Mandese - Tuesday, May 29, 2007
Following a series of demographic and technological glitches, Nielsen Friday said ...
- Digital Media, Research Fueling Aegis Growth
MediaDailyNews, Joe Mandese - Friday, May 25, 2007
Its focus on digital media and marketing research is paying off f ...
- Memorial Day
TV Board, Joe Mandese - Friday, May 25, 2007
This column is written in acknowledgement of those who have dedicated the ...
- Sears Win Validates MPG, Marks Yet Another Blow For Carat
MediaDailyNews, Joe Mandese - Thursday, May 24, 2007
Perhaps more than any other recent big media account move, Sears' decisi ...
- Can Madison Avenue Remain Relevant, Compete With Google, Microsoft?
MediaDailyNews, Joe Mandese - Tuesday, May 22, 2007
Madison Avenue's scramble for digital media and advertising services is a dri ...
- Verklin, Other Aegis Directors Sell Shares
MediaDailyNews, Joe Mandese - Tuesday, May 22, 2007
Carat CEO David Verklin has sold another 175,500 shares of Aegis Gro ...
- Just An Online Minute... Microsoft Means Macro Change For Ad World
Just An Online Minute, Joe Mandese - Friday, May 18, 2007
In what is proving to be the most concentrated - and highe ...
- Research Reveals Young Adults Read More Magazines, Not Less
MediaDailyNews, Joe Mandese - Friday, May 18, 2007
At a time when many assume that younger, tech-savvy people are turni ...
- Microsoft Means Macro Change For Ad World
Online Media Daily, Joe Mandese - Friday, May 18, 2007
In what is proving to be the most concentrated--and highest-valued--feeding frenzy ...
- Looking Back
TV Board, Joe Mandese - Thursday, May 17, 2007
MAY 17, 2009 - It's been about a year since MediaPost official ...
- Out-Of-Home Industry Raids Cable Ad Execs, Positions Itself More Like TV Than Billboards
MediaDailyNews, Joe Mandese - Wednesday, May 16, 2007
Signaling that the burgeoning digital out-of-home media marketplace may be more li ...
- Auditors Make Nielsen Crawl, Issue Second Request For Commercial Ratings Help
MediaDailyNews, Joe Mandese - Friday, May 11, 2007
For the second time in two days, Nielsen Thursday called on i ...
- Interpublic's Digital Makeover: Repopulates Senior Team, Struggles To Replenish Younger Talent
Online Media Daily, Joe Mandese - Friday, May 11, 2007
Interpublic Group has been quietly repopulating itself with a management team steep ...
- On Eve Of Commercial Ratings, Nielsen Says It Needs Cable Logs
MediaDailyNews, Joe Mandese - Thursday, May 10, 2007
Mere weeks before it will begin reporting average commercial minute ratings, Niels ...
- Upfront On Verge Of Major Change?
TV Board, Joe Mandese - Thursday, May 10, 2007
Over the next couple of weeks some of the biggest buyers ...
- Initiative Elevates Cohen, Role Of Innovations And Entertainment Too
MediaDailyNews, Joe Mandese - Wednesday, May 9, 2007
Signaling a broad shift in the strategic direction of the kind ...
- Fed Judge Okays Dot-Com Suit Against Omnicom, Alleges Shareholder Fraud
MediaDailyNews, Joe Mandese - Wednesday, May 9, 2007
A federal judge has ruled that a class action securities fraud lawsu ...
- aQuantive Beats 1Q Forecasts; Profits Up 87%
Online Media Daily, Joe Mandese, Gavin O'Malley - Wednesday, May 9, 2007
Thanks to the continued growth of online advertising, aQuantive said its first-quart ...
- Blue Screens Leave Nielsen Red In The Face
MediaDailyNews, Joe Mandese - Tuesday, May 8, 2007
Despite its nickname, New Orleans has proved to be anything but ea ...
- Beam To Restrict Ad Buys To Media Reaching 75% Legal Drinking Age
MediaDailyNews, Joe Mandese - Tuesday, May 8, 2007
Beam Global Spirits & Wine Inc., marketer of Jim Beam bourbon a ...
- Madison Avenue's Big Get Bigger, Remain Relatively Small
MediaDailyNews, Joe Mandese - Monday, May 7, 2007
The world's biggest media buying entities got even bigger during 2006, b ...
- Research Pros Concerned About Online Surveys, Recommend Solutions
Online Media Daily, Joe Mandese - Monday, May 7, 2007
In the wake of a tussle over questionable methods and cooperation rat ...
- Bitter Sweet: Hershey Pulls Planning From MPG, Consolidates At OMD
MediaDailyNews, Joe Mandese - Friday, May 4, 2007
In a surprise move, confectionary giant Hershey has pulled media planning f ...
- Publicis Reports Tepid Quarter Amid Strong New Biz, Digitas Results
MediaDailyNews, Joe Mandese - Thursday, May 3, 2007
Despite healthy new business including MediaVest's Wal-Mart win and strong revenue contributio ...
- Bollore Reduces Stake In Aegis, Remains Biggest Shareholder
MediaDailyNews, Joe Mandese - Thursday, May 3, 2007
Vincent Bollore has inexplicably reduced his stake in Aegis Group to 28.9 ...
- Weighty Matters: Nielsen Unveils New Adjustments, May Weight DVRs
MediaDailyNews, Joe Mandese - Wednesday, May 2, 2007
In yet another surprise announcement, Nielsen Media Research Tuesday unveiled a pl ...