- Fast Forward: Poor Google
Media Magazine, Joe Mandese - Thursday, June 28, 2007
Poor Google. It's so misunderstood, especially on Madison Avenue. In fact, ...
- Carat Forecast For Ad Spending Outpaces Universal's
Marketing Daily, Joe Mandese - Friday, June 29, 2007
[Forecast] Though Carat reduced its U.S. ad forecast by one-tenth of ...
- Tensions Abound Between Traditional TV, Online Video Worlds
MediaDailyNews, Joe Mandese - Friday, June 29, 2007
Tensions between the old world (ie. television) and the new world ...
- Coen's Ad Spend Prediction Down Significantly From December
Marketing Daily, Joe Mandese - Thursday, June 28, 2007
[Forecast] The downgrade is the latest in a series of downward revisio ...
- Carat Offers Rosier Outlook For U.S., Worldwide Ad Economy
MediaDailyNews, Joe Mandese - Thursday, June 28, 2007
On the heels of Universal McCann's revised advertising forecast, Aegis Group's Car ...
- Online Video Ad Sales Soar, Compared To Themselves
Online Media Daily, Joe Mandese - Thursday, June 28, 2007
Online video ad sales will grow 55.5% to $365.5 million during 200 ...
- New Rules, Three Of Them
Show Daily, Joe Mandese - Thursday, June 28, 2007
Cable TV pioneer, turned online video pioneer Herb Scannell, offered some n ...
- TV Is Like, "I Just Don't Get It?" And Apparently, TV Is Not -- Getting It
Show Daily, Joe Mandese - Thursday, June 28, 2007
During her opening keynote at OMMA Video this morning, Janet Kestin beca ...
- This Just In, Amazon Exec Named CEO of NBC U./News Corp. Online Video Venture
Show Daily, Joe Mandese - Thursday, June 28, 2007
In an interesting development, NBC Universal and News Corp. have tapped ...
- But Where Do You Place The iStaples To Hold The iCenterfold?
Show Daily, Joe Mandese - Thursday, June 28, 2007
Of all the players to jump on Apple’s iPhone hype, the o ...
- Typing Mit My Thumbs
Show Daily, Joe Mandese - Thursday, June 28, 2007
Turns out the search video business has less to do with vid ...
- At Last, The Secrets Of Viral Video Revealed
Show Daily, Joe Mandese - Thursday, June 28, 2007
Here, for the first time, online researcher Dynamic Logic revealed the secre ...
- Well, At Least The Videos Ran Properly, Albeit Silently
Show Daily, Joe Mandese - Thursday, June 28, 2007
Technical difficulties are the norm at virtually any industry conference dealing wit ...
- Forget The User, Draftfcb Is Exploiting Professional Generated Video?
Show Daily, Joe Mandese - Thursday, June 28, 2007
In fact, the Paris office of Draftfcb’s virtual office on Second Li ...
- U.S. Ad Spending Loses Steam, Shifts Into Emerging, Unclassified Media
MediaDailyNews, Joe Mandese - Wednesday, June 27, 2007
U.S. ad spending now is projected to grow only 3.1% in 200 ...
- Dot-Com Bubble Begins To Deflate--Again
MediaDailyNews, Joe Mandese - Wednesday, June 27, 2007
For the first time since the bubble burst, ad spending by so-call ...
- Wizzard Conjures New Keyword App: Podcasts
Online Media Daily, Joe Mandese - Tuesday, June 26, 2007
Keyword search advertising has transformed much of the online business. Now it ...
- Aegis Latest To Jump Into Ad Server Fray, Will Merge Bluestreak With Isobar
MediaDailyNews, Joe Mandese - Monday, June 25, 2007
First Google announces an agreement to acquire industry leader DoubleClick. Then W ...
- Nielsen Unveils Hispanic Integration Plan, Will Report Language Preferences Of Individual Viewers
MediaDailyNews, Joe Mandese - Monday, June 25, 2007
In a move symbolic of the mainstreaming of the U.S. Hispanic populatio ...
- Aegis Reveals Vivid Plan, Diversifies Into Event Marketing
MediaDailyNews, Joe Mandese - Friday, June 22, 2007
Aegis Group, the London-based media services and marketing research holding company, whi ...
- Developers Simplify Media Research: Drop First Two Letters, Utilize Search
MediaDailyNews, Joe Mandese - Thursday, June 21, 2007
Online search has transformed the way Madison Avenue plans and buys medi ...
- Media Auditors Subscribe To TiVo Ratings, Increase Scrutiny Of TV Ad Buys
MediaDailyNews, Joe Mandese - Wednesday, June 20, 2007
In a sign that media agencies are going to be facing great ...
- Nielsen Weighs Plan To Make Internet Measurement Mandatory In TV Households
MediaDailyNews, Joe Mandese - Monday, June 18, 2007
The Nielsen Co. is considering a radical and potentially controversial plan ...
- Digital Morphs Agencies, Blurs Them With Tech Providers, Creatives
MediaDailyNews, Joe Mandese - Friday, June 15, 2007
Like the media they plan, buy and create advertising and branded conte ...
- A Second (By Second) Opinion
TV Board, Joe Mandese - Thursday, June 14, 2007
February 17, 2009. There are two interesting things about that date. O ...
- DTC Brands Prescribe More Mag Pages, Longer TV Spots, Little Web
MediaDailyNews, Joe Mandese - Wednesday, June 13, 2007
The threat of regulatory oversight appears to be having a profound effe ...
- Nielsen Reports Slowdown In First Quarter Ad Spending, Huge Jump In Online
MediaDailyNews, Joe Mandese - Wednesday, June 13, 2007
In another affirmation of the slowdown in U.S. ad spending, Nielsen's Monitor-Pl ...
- Ad Growth Derailed: TNS Spots A Slower Track
MediaDailyNews, Joe Mandese - Wednesday, June 13, 2007
In another sign the U.S. advertising economy may be running out ...
- Data Reveals Mags Are Fastest Growing 'Non-Digital' Ad Medium
MediaDailyNews, Joe Mandese - Tuesday, June 12, 2007
While the conventional wisdom may be that print is becoming a le ...
- Trade Shows Continue To Outpace Ad Pages, Grow 5.3% During First Quarter
MediaDailyNews, Joe Mandese - Tuesday, June 12, 2007
Trade shows continue to be fueling the growth in the business-to-business med ...