- Publicis Continues Digital Expansion, Acquires Largest Shop In China
MediaDailyNews, Joe Mandese - Tuesday, July 31, 2007
Publicis Groupe continued its aggressive expansion into digital advertising services, this ti ...
- Researcher Finds Increasing Acceptance Of Cell Phone Ads
MediaDailyNews, Joe Mandese - Tuesday, July 31, 2007
As a debate wages on Madison Avenue whether consumers will tolerate advertisi ...
- Food For Bought: Will Restaurants, Bars Be Your Next Digital Media Buy
MediaDailyNews, Joe Mandese - Monday, July 30, 2007
Advances in digital video technologies are putting ads in front of consume ...
- The Powers That Has-Beens
TV Board, Joe Mandese - Monday, July 30, 2007
Katie Couric is the anchor of the CBS Evening News. Most America ...
- Carat Fuses With Fusion, Spawns New Agency Model Headed By Digital Team As Warren Departs
MediaDailyNews, Joe Mandese - Friday, July 27, 2007
In what appears to be the first move of its kind ...
- Interactive Chief Bolts Horizon Amid Agency's Transformation
MediaDailyNews, Joe Mandese - Thursday, July 26, 2007
Jason Heller, the founder and managing director of Horizon Media's interactive uni ...
- Publicis Reports Weak Organic Results, Strong Structural Developments
MediaDailyNews, Joe Mandese - Thursday, July 26, 2007
Chairman-CEO Maurice Levy struck a defensive note upon announcing Publicis' first ha ...
- WPP Forms 'Creative' Post For Media And Marketing Research Operations
MediaDailyNews, Joe Mandese - Wednesday, July 25, 2007
In a surprise move that suggests the world of marketing is blurri ...
- Noteworthy Behavior: AOL Acquires TACODA, Elevates New Form Of Targeting
MediaDailyNews, Joe Mandese - Tuesday, July 24, 2007
In the latest installment of what has been a breath-taking consolidation ...
- Captivate Expands Beyond Elevators, Will Blurb The Burbs
MediaDailyNews, Joe Mandese - Tuesday, July 24, 2007
In a sign that the office media marketplace is expanding and growi ...
- A Look At What's In Store For Television
TV Board, Joe Mandese - Monday, July 23, 2007
NBC's push into retail media is smart and forward-thinking, and shows t ...
- Nielsen Goes 'Solo,' Rolls Out New Personal Video Meters
MediaDailyNews, Joe Mandese - Friday, July 20, 2007
As part of its bid to measure video-based programming anytime and anywhe ...
- Manhattan Steam Blast Shutters Midtown Agencies, AAAA Too
MediaDailyNews, Joe Mandese - Friday, July 20, 2007
Technically speaking, Madison Avenue is one block west of a multi-block ar ...
- Arbitron Reveals PPMs Work In Houston -- Literally
MediaDailyNews, Joe Mandese - Thursday, July 19, 2007
Radio ratings giant Arbitron this morning reported healthy revenue gain of 6. ...
- Stop The Servers: Google Expands AdWords To 225 Newspapers
MediaDailyNews, Joe Mandese - Wednesday, July 18, 2007
In a move to accelerate its expansion into traditional media advertising sale ...
- Revver Revs Up 'Impressions,' Adds CPM Model To Online Video Ads
MediaDailyNews, Joe Mandese - Wednesday, July 18, 2007
In a sign that the social media and user-generated content market m ...
- Zoom Cuts Knock-Out Deal, Adds Mixed Martial Arts To Digital Fitness Network
MediaDailyNews, Joe Mandese - Wednesday, July 18, 2007
As part of an expansion of its digital out-of-home advertising network strateg ...
- News Corp. Wins Tentative Bid For Dow Jones, Taps McCann For Business Network Sales
MediaDailyNews, David Goetzl, Joe Mandese - Tuesday, July 17, 2007
Rupert Murdoch appears to have moved a step closer to acquiring financi ...
- Media M&As Set New Record, Online Ad Surge Drives Growth
MediaDailyNews, Joe Mandese - Tuesday, July 17, 2007
Media industry M&A deals set a new record during the first ha ...
- Users More Aware Of Cookies, Deletion Skills Grow Crummier
Online Media Daily, Joe Mandese - Tuesday, July 17, 2007
Awareness of cookies has increased significantly among consumers over the past t ...
- Aegis Reaffirms Global Media Digitization, Establishes Chief Information Role
MediaDailyNews, Joe Mandese - Monday, July 16, 2007
Affirming an earlier prediction that two-thirds of all media will be access ...
- Mag Ad Pages Tumble As Rates Rise, Fueling Inflation
MediaDailyNews, Joe Mandese - Friday, July 13, 2007
Despite falling demand for advertising pages, total magazine advertising revenues appear ...
- News Corp. Launches Fox Business Network, Closes In On Dow Jones
MediaDailyNews, Wayne Friedman, Joe Mandese - Thursday, July 12, 2007
News Corp., which is seen as the leading candidate to acquire financi ...
- 60Frames Entertainment: A Professional Approach to Online Video
Online Media Daily, Joe Mandese - Thursday, July 12, 2007
The new video content studio, formed by Spot Runner and UTA, h ...
- Video Begins To Mobilize: Usage Still Small, But Growing Rapidly
Online Media Daily, Joe Mandese - Wednesday, July 11, 2007
While still a relatively small base, the percentage of mobile device use ...
- GroupM Finds Surge In Online May Be Fueling 'Price Dilution' In Traditional Media
MediaDailyNews, Joe Mandese - Tuesday, July 10, 2007
Whether it may be a harbinger for other major media markets isn ...
- Jive Earth: Carat Finds Little Climate Of Change -- Yet
MediaDailyNews, Joe Mandese - Tuesday, July 10, 2007
On the heels of Saturday's Live Earth concerts around the world, Car ...
- Being Their
TV Board, Joe Mandese - Monday, July 9, 2007
In some recent posts, I've made the case that television is simp ...
- New Orleans Stations Get First Post-Katrina Ratings, Agencies Must Wait
MediaDailyNews, Joe Mandese - Friday, July 6, 2007
After two years of anticipation, Nielsen Media Research released the first offici ...
- Absolutely, Positively The Last Time I'll Ever Bash The Upfront -- Promise!
TV Board, Joe Mandese - Friday, July 6, 2007
Has anyone else noticed something strange going on around here? I cou ...