- Fast Forward: The Most Personal, Ubiquitous Communications Device -- Ever!
Media Magazine, Joe Mandese - Friday, August 31, 2007
During a recent lunch with Brian Wieser, I asked the Interpublic economi ...
- Processors Find Nielsen Hot Potatoes, Say Commercial Ratings Not Ready For Primetime
MediaDailyNews, Joe Mandese - Thursday, August 30, 2007
After four-months of testing, Nielsen has taken the "evaluation" label off i ...
- AT&T Places Call For Media Review, Five Incumbents Will Pitch
MediaDailyNews, Joe Mandese - Wednesday, August 29, 2007
AT&T, the nation's biggest provider in the red hot telecommunications sector, Tuesd ...
- Nielsen Finds Drop In TV Usage Is Real, Not Methodological, Impact Greatest Among Heavy Viewers
MediaDailyNews, Joe Mandese - Monday, August 27, 2007
In an effort to address client concerns over declines in TV usa ...
- B-to-B Ad Pages Continue To Falter
MediaDailyNews, Joe Mandese - Tuesday, August 28, 2007
Ad pages in the U.S. business press continued to fall in Ma ...
- 'Hey! Nielsen,' Why Are You Going Viral? Researcher Develops Social Network To Measure TV, Internet, Music, Celebrities
MediaDailyNews, Joe Mandese - Friday, August 24, 2007
First there was MySpace. Then there was Facebook. Now the world's bigge ...
- Confessions Of A Research Industry Journalist
Metrics Insider, Joe Mandese - Friday, August 24, 2007
First, and perhaps most painfully, I'd like to confess that I've be ...
- New Media Lag Communication Impact Of TV, Radio, Magazines, Newspapers
MediaDailyNews, Joe Mandese - Thursday, August 23, 2007
New and emerging digital media platforms may be the rage on Madis ...
- Bollore Ups Stake In Aegis, Havas
MediaDailyNews, Joe Mandese - Wednesday, August 22, 2007
French financier Vincent Bollore is upping his ante in two of Europe ...
- 'Entrepreneurial Media' Pays Off For KSL, Wins Navistar, Other Attention-Hungry Accounts
MediaDailyNews, Joe Mandese - Tuesday, August 21, 2007
If clout were the mantra for media services agencies during the gre ...
- Fast Forward: Hitting Pause
Media Magazine, Joe Mandese - Thursday, August 2, 2007
As you might expect, I spend a good deal of my ti ...
- Ad Research Group Issues Call For 'Knowledge' About Impact Of Online Research
MediaDailyNews, Joe Mandese - Monday, August 20, 2007
As part of a Madison Avenue effort to get a handle ...
- Consumer Dominates Nielsen's Growth: Media Research, Trades Subside
MediaDailyNews, Joe Mandese - Monday, August 20, 2007
The Nielsen Co., the world's largest media and marketing research provider, la ...
- WPP Reports Healthy Billings, Especially For Traditional, Digital Media
MediaDailyNews, Joe Mandese - Friday, August 17, 2007
WPP Group, the world's largest buyer of media and parent of med ...
- Super Models
Media Magazine, Joe Mandese - Thursday, August 2, 2007
Last June, after more than half a century of presenting twice annu ...
- Retransmission Dissent
TV Board, Joe Mandese - Thursday, August 16, 2007
In some recent posts, I focused on the potential dislocation that wi ...
- Internet Fuels Ad Economy, But TV Remains Biggest Factor
MediaDailyNews, Joe Mandese - Tuesday, August 14, 2007
Despite erratic global marketplace conditions, ad spending has kept pace with worldwi ...
- Audio Kills The Radio Noir, Agency Broadly Redefines Medium
MediaDailyNews, Joe Mandese - Monday, August 13, 2007
The amorphous, platform-shifting nature of the current media marketplace is driving ...
- Omnicom Unit Kicks Off Virtual Media Shop: 'Z-Media Exchange' Automates Buying
MediaDailyNews, David Goetzl, Joe Mandese - Thursday, August 9, 2007
Omnicom's Zimmerman Advertising has added a critical new component to its burgeoni ...
- Outdoor Ad Market Surges Amid Positive Trends: New Tech, Increased Consumer Usage
MediaDailyNews, Joe Mandese - Thursday, August 9, 2007
Amid declining usage and advertising spending for many traditional media, outdoor appea ...
- Time Worth Spending -- And Buying
TV Board, Joe Mandese - Thursday, August 9, 2007
The bad news is that consumer time spent with media is dow ...
- Nielsen Research Proves Less Than Engaging, Only A Third Of Viewers Recall TV Spots
MediaDailyNews, Joe Mandese - Wednesday, August 8, 2007
Consumer engagement is still one of the hot buzz concepts on Madis ...
- Time Spent With Media Falters, Digital Spawns Shorter Attention Spans
MediaDailyNews, Joe Mandese - Tuesday, August 7, 2007
The rapid shift of consumers toward digital media options for news, informati ...
- Interactive TV Developer Turner Files For Bankruptcy, Move Follows Loss Of Exclusive EchoStar Ad Deal To Google
MediaDailyNews, Joe Mandese - Tuesday, August 7, 2007
In a move bound to send shockwaves through the interactive TV advertisi ...
- Nielsen Unveils 'Unduplicated' Broadcast Ratings, Cable Execs Feel Like Dupes
MediaDailyNews, Joe Mandese - Tuesday, August 7, 2007
In a surprise move that has left some customers scratching their hea ...
- MediaCom Restructures -- Again: Gets Creative, New CEO Too
MediaDailyNews, Joe Mandese - Monday, August 6, 2007
In recent years, it's become a given that media is as mu ...
- Ad Industry Set To Unveil Online Quality Research Initiative: Wants It Fast, Cheap And Good
Online Media Daily, Joe Mandese - Monday, August 6, 2007
Like much of the rest of marketing, online media has transformed t ...
- Nathan Bolts UM, Latest In An Exodus Of Madison Ave. Media Researchers
MediaDailyNews, Joe Mandese - Thursday, August 2, 2007
Susan Nathan, one of the best known and most active media researche ...
- Aegis Continues Isobar Roll-Up, Acquires Ion
MediaDailyNews, Joe Mandese - Thursday, August 2, 2007
London-based Aegis Group continues to expand its burgeoning Isobar network - alrea ...
- Data Reveals 'Net Of Magazine Audience Reach
MediaDailyNews, Joe Mandese - Wednesday, August 1, 2007
In a finding that could transform the way advertisers think of t ...