- Wired Magazine, Xerox Take Creative Media 'Best In Show'
MediaDailyNews, Joe Mandese - Wednesday, October 31, 2007
For the second consecutive year, a finalist in the Business Media catego ...
- Publicis Attributes Media Nets To Strong Results, Both It And Havas Cite Weak Dollar
MediaDailyNews, Joe Mandese - Monday, October 29, 2007
Citing "excellent double digit growth" among its two media networks - Starc ...
- AT&T Reaches Out And Touches Mediaedge:cia
MediaDailyNews, Joe Mandese - Friday, October 26, 2007
Mediaedge:cia's win of AT&T's $3.4 billion consolidated media account is one ...
- Google, Nielsen Form Alliance: First Step Brings Demo Data To Google TV Ads
MediaDailyNews, Joe Mandese - Wednesday, October 24, 2007
After months of angst concerning Google's inroads into television, and potentially in ...
- Publicis Garners 12 Creative Media Finalist Slots
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2007
Publicis' Fallon unit has been named a finalist in four categories ...
- Fast Forward: Type Casting
Media Magazine, Joe Mandese - Monday, October 1, 2007
The fact that you are reading this proves the theme of th ...
- WPP Reports Weakening Results, Especially For Media
MediaDailyNews, Joe Mandese - Friday, October 19, 2007
WPP Group, the world's largest buyer of ad-supported media, this morning report ...
- Arbitron Earnings Reflect PPM Roll Out, Project Apollo
MediaDailyNews, Joe Mandese - Friday, October 19, 2007
Radio ratings giant Arbitron Thursday reported tepid third quarter results, reflecting t ...
- The Last Word (NOT)
Media Magazine, Joe Mandese - Monday, October 1, 2007
Are visual communication forms like video' graphics and multimedia supplanting text-based medi ...
- Viva La Difference: Aegis Acquires French Agency, Claims Media Dominance
MediaDailyNews, Joe Mandese - Thursday, October 18, 2007
The French may be circling around Aegis Group, but the U.K.-based agen ...
- Nielsen To Unveil Cross-Platform Service: Landmark Deal With ESPN Covers TV, Web, Mobile
MediaDailyNews, Joe Mandese - Wednesday, October 17, 2007
In a deal that is likely to serve as a template f ...
- The Rich Get Nicher, Go Online, Use Blogs, Read People Magazine
MediaDailyNews, Joe Mandese - Tuesday, October 16, 2007
In the world of consumer targeting, not all demos are created equa ...
- OVAB Expands, Diversifies Amid Push For Standardization
MediaDailyNews, Joe Mandese - Tuesday, October 16, 2007
Like the medium it services, the Out-of-Home Video Advertising Bureau is taki ...
- Nielsen Backs NBC's 'Heroes' Decision, Will Not Report Individual Telecasts
MediaDailyNews, Joe Mandese - Monday, October 15, 2007
Nielsen is facing mounting pressure from clients to report the ratings f ...
- Nielsen Consolidates BuzzMetrics With NetRatings, Forms Mobile Service Too
MediaDailyNews, Joe Mandese - Monday, October 15, 2007
The Nielsen Co. this morning announced a reorganization of its online a ...
- Nielsen Unveils System Tracking Audience Comp, Underage Viewers
MediaDailyNews, Joe Mandese - Friday, October 12, 2007
In response to the growing needs of advertisers marketing in sensitive consum ...
- ARF Meeting Reveals Nielsen Ratings Data Flawed, Will Remain Unaccredited Until Next Year
MediaDailyNews, Joe Mandese - Friday, October 12, 2007
Two startling revelations were made public Thursday afternoon during a TV indust ...
- After Two Prime-Time Weeks, Network Ratings Are Down, Flat, Er, Up?
MediaDailyNews, Joe Mandese - Thursday, October 11, 2007
Two weeks into the new prime-time season and some startling patterns a ...
- Publicis Restructures Japanese Operations, Merges With Beacon, Spins Off MS&L
MediaDailyNews, Joe Mandese - Thursday, October 11, 2007
In a series of related moves, Publicis Groupe Wednesday said it h ...
- Save The Linear Programming Schedule
TV Board, Joe Mandese - Thursday, October 11, 2007
It wouldn't be the start of a new television season if the ...
- Nielsen Caves On 'Heroes' Loophole, Remains Committed To Multiplatform Ratings
MediaDailyNews, Joe Mandese - Wednesday, October 10, 2007
In a rare act of public contrition, Nielsen backed off a controversi ...
- Google Hits New High, Valued At More Than Time Warner, Disney, News Corp. Combined
MediaDailyNews, Joe Mandese - Tuesday, October 9, 2007
If there were any doubts that we were back into a ne ...
- Magna's Sternberg Issues Early 'Prognosis,' Indicates Mixed Results For Prime-Time Rookies
MediaDailyNews, Joe Mandese - Monday, October 8, 2007
Steve Sternberg, the influential Madison Avenue TV programming analyst who last we ...
- MPG Taps MindShare's Denesowicz For Research Consultancy
MediaDailyNews, Joe Mandese - Monday, October 8, 2007
MPG North America, which has been on a hiring binge following maj ...
- Nielsen Endorses Site Awarding Cash Prizes For Correctly Guessing TV Ratings
MediaDailyNews, Joe Mandese - Friday, October 5, 2007
One of the most surprising developments of the new prime-time season isn ...
- MPG Snags Hinton, Handleman For Sears, Kmart
MediaDailyNews, Joe Mandese - Friday, October 5, 2007
Kaki Hinton, one of the marketing world's best known media and advertisi ...
- Pundit Turns Pugnacious: Rips Press, Advises Caution On New Season Coverage
MediaDailyNews, Joe Mandese - Thursday, October 4, 2007
In an advisory sent Wednesday to clients, and at least one memb ...
- Media Deals Set New Record, First 9 Months Top All of '06
MediaDailyNews, Joe Mandese - Wednesday, October 3, 2007
The U.S. ad market may or may not be in a recessi ...
- Independent Bucks Trend, Reaps Success: TargetCast At 5
MediaDailyNews, Joe Mandese - Tuesday, October 2, 2007
Five years ago, in the months following the September 11th terrorist attack ...
- Despite Challenges, Agency Predicts TV Ad Spending To Hit New High
MediaDailyNews, Joe Mandese - Monday, October 1, 2007
At a time when the television medium seems besieged by an unprecedent ...