- Report: Wall Street Journal Online Begins Scrapping Paid Content
Online Media Daily, Joe Mandese - Thursday, January 10, 2008
Just weeks after being acquired by Rupert Murdoch's News Corp., Dow Jon ...
- Media Client Of The Year: Unilever
Media Magazine Supplement, Joe Mandese - Wednesday, January 2, 2008
At a time when most big marketers are trying to figure o ...
- Nielsen COD May Be DOA, Will Test Higher Incentives, Non-Cash Payments During February Sweeps
MediaDailyNews, Joe Mandese - Wednesday, January 9, 2008
Nielsen next month will give some TV viewers who receive its pap ...
- Stations Fumble New England Patriots Ratings, Nielsen Discloses Yet Another Coding Glitch
MediaDailyNews, Joe Mandese - Wednesday, January 9, 2008
The New England Patriots may be 16 and O for the N ...
- Havas Tumbles Following Wall Street Downgrade
MediaDailyNews, Joe Mandese - Wednesday, January 9, 2008
Shares of Paris-based Havas, the parent of MPG, Havas Media and agenci ...
- China's Youku Approaches YouTube Territory, Surpasses 100 Million Daily Mark
Online Media Daily, Joe Mandese - Wednesday, January 9, 2008
Youku.com, the biggest video sharing site in the Internet's second largest mark ...
- Three Keywords That Could Change The Course Of Television: Free Cash Flow
TV Board, Joe Mandese - Wednesday, January 9, 2008
First Google TV Ads. Now Google TV sets. If you had a ...
- Initiative Drives Off With Hyundai, Kia
MediaDailyNews, Joe Mandese - Tuesday, January 8, 2008
In a strong start to the New Year for Interpublic's Initiative uni ...
- Digital M&A Market Gets Off To FAST Start, Microsoft Acquires Enterprise Search Firm
Online Media Daily, Joe Mandese - Tuesday, January 8, 2008
Coming off a record year in terms of mergers and acquisitions ...
- Mobile Isn't Very, Advertisers Seem Stuck In Terms Of Using New Ad Medium
Online Media Daily, Joe Mandese - Tuesday, January 8, 2008
Mobile devices may be among the fastest growing consumer technologies, but t ...
- Media Department Of The Year: Goodby, Silverstein & Partners
Media Magazine Supplement, Joe Mandese - Wednesday, January 2, 2008
Like a handful of other media savvy brand agencies, the team ...
- Nielsen Unveils Timetable For 'Enhanced Weighting,' Says It Could Alter Ratings Estimates
MediaDailyNews, Joe Mandese - Monday, January 7, 2008
Nielsen late Friday announced time frames for two major data initiatives, includi ...
- Optimism Declines Among Ad Execs, All Media Impacted, Even Online
Online Media Daily, Joe Mandese - Monday, January 7, 2008
Advertising executives have grown somewhat more pessimistic about their plans for increasi ...
- '08 Online Display Ad Spending To Grow 14.4%, Outpace Overall Industry Growth
Online Media Daily, Joe Mandese - Monday, January 7, 2008
Online ad spending will grow at nearly four times the rate ...
- Isobar Races To Finnish Line, Acquires White Sheep And Suddenly Re-Brands It
Online Media Daily, Joe Mandese - Monday, January 7, 2008
Aegis Group's Isobar unit this morning announced yet another acquisition expanding i ...
- Agency Of The Year 2007: Letter From The Editor
Media Magazine Supplement, Joe Mandese - Wednesday, January 2, 2008
Last year, I began this letter with the foreboding, "I can almo ...
- GroupM: Internet Overtakes TV In Sweden, The U.K. Will Be Next
Online Media Daily, Joe Mandese - Friday, January 4, 2008
The U.K. next year will become the first major economy in whi ...
- Out With Diaries, In With Web Logs: Nielsen's Latest Foray Into Social Media Is A Blog
Online Media Daily, Joe Mandese - Friday, January 4, 2008
The name Nielsen may be most closely associated with the medium ...
- JPMorgan: '08 Online Ad CPMs Set To 'Accelerate,' Search Will Hit $30.5 Billion
Online Media Daily, Joe Mandese - Wednesday, January 2, 2008
In the first major Wall Street outlook for the Internet sector ...
- Wizzard To Offer 'Dynamic' Ad Insertion For Podcasts, New 'Dashboard' On Horizon
Online Media Daily, Joe Mandese - Wednesday, January 2, 2008
Wizzard Media, a leading advertising and content aggregator for the burgeoning podca ...
- Just the Right Bullets
OMMA Magazine, Joe Mandese - Tuesday, January 29, 2008
Google may dominate search, but when it comes to online display advertisi ...