- Fast Forward: Carbon Copy
Media Magazine, Joe Mandese - Tuesday, April 15, 2008
If you are reading this column in the print edition of Med ...
- Digital, Traditional Media Fuel Aegis Growth
MediaDailyNews, Joe Mandese - Wednesday, April 30, 2008
Aegis Group, the parent of Carat, Isobar, Posterscope and Vizeum, this morni ...
- OMD Has Intel Inside
MediaDailyNews, Joe Mandese - Tuesday, April 29, 2008
Omnicom's OMD unit has won Intel Corp.'s estimated $300 million media planni ...
- Digitas Fuels Publicis Growth, On Pace To Be 20% Digital
Online Media Daily, Joe Mandese - Tuesday, April 29, 2008
Publicis Groupe, the Paris-based parent of Digitas, Starcom MediaVest Group, Zenith Optimed ...
- KSL Launches eWorld: eBay Like System For Bartering Media Buys
MediaDailyNews, Joe Mandese - Monday, April 28, 2008
Taking a page from online auction service eBay, one of Madison Avenue ...
- Nielsen Shifts From Counter Programming To Counter Terrorism
MediaDailyNews, Joe Mandese - Friday, April 25, 2008
People in the advertising business tend to take Nielsen data pretty seriousl ...
- WPP Reports Strong Quarter, But Advertising/Media Lag Overall Growth
MediaDailyNews, Joe Mandese - Friday, April 25, 2008
WPP Group, the world's largest buyer of media, this morning reported ...
- Nielsen To Report Ratings For Place-Based Video Networks
MediaDailyNews, Joe Mandese - Thursday, April 24, 2008
In a move that could bring the kind of structure to t ...
- Nielsen To Cut Data Processing Organization
MediaDailyNews, Joe Mandese - Thursday, April 24, 2008
Nielsen, which has faced a number of high-profile data processing glitches ov ...
- Verklin Exits As One Of Aegis' Top Paid Execs, 2007 Results Outperform Industry
MediaDailyNews, Joe Mandese - Wednesday, April 23, 2008
David Verklin, who on Monday announced plans to step down as he ...
- Verklin Ready To Be 'Repotted,' Fay Tapped To Run Aegis North America
MediaDailyNews, Joe Mandese - Tuesday, April 22, 2008
David Verklin, arguably Madison Avenue's most colorful media man for much ...
- Verklin's Out, Sarah Fay Named CEO OF Aegis North America
MediaDailyNews, Joe Mandese - Monday, April 21, 2008
After 10 years at the helm of Aegis Group's Carat unit, Dav ...
- Google's Brand Value Surges, Yahoo's Wanes
Online Media Daily, Joe Mandese - Monday, April 21, 2008
Shares of Google may be languishing in their stock market value, b ...
- Going Mental
Media Magazine, Joe Mandese - Wednesday, April 2, 2008
Mike Hess spends many of his waking hours poking around inside people ...
- Fast Forward: Oinkganic Marketing Services
Media Magazine, Joe Mandese - Wednesday, April 2, 2008
Just before sitting down to pen this letter, I met with Pa ...
- MRI Thinks Global, Acts Local: Magazine Researcher Diversifies Amid Potential New Competition
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2008
Just as the national audience measurement marketplace appears to be growing le ...
- Nielsen Stems Another Competitor, Acquires IAG For $225 Million
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2008
Weeks after settling a legal threat from one potential competitor, Nielsen C ...
- AMC Hopes To Alter Upfront Buying Behavior, Offers TV Guarantees Tied To 'Behavioral' Targets
MediaDailyNews, Joe Mandese - Monday, April 7, 2008
In a development demonstrating how much online advertising practices are impacting t ...
- KSL Continues Roll, Racks Up Four New Biz Wins In Early '08
MediaDailyNews, Joe Mandese - Friday, April 4, 2008
KSL Media, which broke the half billion billings mark during a reco ...
- Fox Interactive Restructures Sales Organization, Unveils Ad Network
Online Media Daily, Joe Mandese - Friday, April 4, 2008
News Corp. this morning announced a restructuring of its Fox Interactive Med ...
- Nielsen Coverage Snafu Hits Cable Biggies, As Well As Smaller Nets
MediaDailyNews, Wayne Friedman, Joe Mandese - Thursday, April 3, 2008
Among the list of 21 cable networks whose coverage area ratings ha ...
- Havas Imports Digital Brand To U.S., Rolls Out Mobext -- What's Next?
Online Media Daily, Joe Mandese - Thursday, April 3, 2008
Paris-based Havas, the sixth largest agency holding company in the world, h ...
- Nielsen Report Provides Better Resolution To Starcom HD Bid
MediaDailyNews, Joe Mandese - Wednesday, April 2, 2008
A new report from Nielsen Media Research brings some clarity to Starcom ...
- Wrapsidy Imbue: SQAD Absorbs TV Ratings Processor
MediaDailyNews, Joe Mandese - Wednesday, April 2, 2008
In a deal that could greatly accelerate market intelligence about TV ratin ...
- Google Study Finds Packaged Goods Spots Perform At 'Parity' Online Vs. TV
Online Media Daily, Joe Mandese - Tuesday, April 1, 2008
In an effort to convince big consumer packaged goods marketers once a ...