- Fast Forward: Summertime
Media Magazine, Joe Mandese - Monday, June 23, 2008
As I write this, I've got summer on my mind. And it ...
- ZenithOptimedia Revises Ad Outlook, Boost Online, Global Ad Estimates
MediaDailyNews, Joe Mandese - Monday, June 30, 2008
Despite a global credit crisis, and weak economic signs in key Weste ...
- Forced To Innovate, Initiative Taps Nuzzi To Run West Coast
MediaDailyNews, Joe Mandese - Monday, June 30, 2008
Interpublic's Initiative unit has restructured its West Coast operations in the wa ...
- Sequent, BSU Launch Media Behavior Institute
MediaDailyNews, Joe Mandese - Thursday, June 26, 2008
In what may be an industry first, a leading research and consulti ...
- Outside Thinking: Dominick Porco, AdSpace Networks
Digital Outsider, Joe Mandese - Wednesday, June 25, 2008
Marshall McLuhan once said the medium is the message, but at certa ...
- VivaKi Difference: Publicis Reorganizes Digital, Lang Replaces Kenny, McCann Will Oversee Talent
Online Media Daily, Joe Mandese - Wednesday, June 25, 2008
In the first major reorganization of Publicis' digital media assets since ...
- Google To Unveil AdPlanner, Latest Push Into Media Planning, Research
Online Media Daily, Tameka Kee, Joe Mandese - Tuesday, June 24, 2008
Google today is expected to unveil a new media planning tool th ...
- Nielsen Lights Sony's Fuse: Integrates TV, Online Ratings With Brand Data -- Magazines Are Next
MediaDailyNews, Joe Mandese - Monday, June 23, 2008
In a move that has the potential to shift the way advertise ...
- Ogilvy's Big 3 Social Media Strategies For 2008
Show Daily, Joe Mandese - Monday, June 23, 2008
According to Paul Beck, Sr Partner, Executive Director of Digital at Ogil ...
- At Last, The Reason Why Online Ads Aren't Working With Kids
Show Daily, Joe Mandese - Monday, June 23, 2008
The ads suck, according to Andrew Monfried, Founder and CEO, Lotame. Explaini ...
- Social Media Is Still Mostly Tactical
Show Daily, Joe Mandese - Monday, June 23, 2008
While behavioral targeting may be revolutionizing online advertising for direct and performan ...
- The Economics Of Social Media: 101
Show Daily, Joe Mandese - Monday, June 23, 2008
Some social fireworks ignited between Magna Global director of industry analysis Bri ...
- Twitter Is So Last Nanosecond
Show Daily, Joe Mandese - Monday, June 23, 2008
Just as we were getting use to tweeting, Adam Weinroth, Director ...
- If You're A Client, You Might Want To Think Twice Before Dumping Carat
Show Daily, Joe Mandese - Monday, June 23, 2008
During this afternoon's "Sink or Swim" panel discussion, guess who Michael Nichola ...
- Punch Drunk Love
Show Daily, Joe Mandese - Monday, June 23, 2008
Social Vibe's Joe Marchese threw a rate bone to the "punch t ...
- Kind Of Creepy
Show Daily, Joe Mandese - Monday, June 23, 2008
Trying to explain the underlying value of "time spent" as a metr ...
- Joe Plummer: Friends Are BS
Show Daily, Joe Mandese - Monday, June 23, 2008
Well, not your real friends, but the descriptor "friends" that people u ...
- Simple, Useful, Shiny -- And Maybe Even Obscene
Show Daily, Joe Mandese - Monday, June 23, 2008
"What makes something viral," Cathy Taylor posed to her OMMA Social pane ...
- Word Of Mouth -- Literally
Show Daily, Joe Mandese - Monday, June 23, 2008
Midway through the "Catching On: What Makes Something Viral?" panel discussion, ...
- A Snowball's Chance In Sell
Show Daily, Joe Mandese - Monday, June 23, 2008
An earlier OMMA Social panel may have been nauseated by the wo ...
- The Future Of Media May Be George Jetson
Show Daily, Joe Mandese - Monday, June 23, 2008
Of all the metaphors used to describe online advertising widgets, Social Vibe ...
- The Ultimate Brand Experience: I Do!
Show Daily, Joe Mandese - Monday, June 23, 2008
In an effort to illustrate the long-term brand-building value of relationship med ...
- Sounds Like A Bad Case Of The Flu
Show Daily, Joe Mandese - Monday, June 23, 2008
Social Vibe's Joe Marchese got his panel on social media off ...
- Ah, Now We Know Why Seth Goldstein's So Testy About Social Media Spending
Show Daily, Joe Mandese - Monday, June 23, 2008
Seems he's already got the next big social media advertising format ...
- Maybe Social Media Shouldn't Be Standardized Like Traditional Media
Show Daily, Joe Mandese - Monday, June 23, 2008
At least that's what Magna's Wieser seemed to suggest. ...
- How To Post A Social Media Buy
Show Daily, Joe Mandese - Monday, June 23, 2008
Josh Bernoff provided an easy four step approach to the "groundswell." A ...
- Social Media Is Recession Resistant
Show Daily, Joe Mandese - Monday, June 23, 2008
Whether social media is a bubble or not, Forrester's Bernoff said soci ...
- Taking A Bubble Bath
Show Daily, Joe Mandese - Monday, June 23, 2008
Josh Bernoff, Vice President, Principal Analyst, Forrester Research, got OMMA Social ...
- Outside Thinking: Suzanne Alecia, Out-of-Home Video Advertising Bureau
Digital Outsider, Joe Mandese - Friday, June 20, 2008
Suzanne Alecia of OVA weighs in on industry guidelines, and how t ...
- Dear Diary: Nielsen Scraps Phones, Shifts To Address-Based Methodology
MediaDailyNews, Joe Mandese - Thursday, June 19, 2008
Nielsen Wednesday unveiled plans to transition the methods it uses to recru ...