- WPP Launches Ad Network In China, Latest Push By A Madison Avenue Biggie
Online Media Daily, Joe Mandese - Wednesday, November 26, 2008
WPP Group is extending its digital footprint into one of the large ...
- Nielsen Finds Online, Mobile Reap Tiny Shares Of '3 Screen' Video
Online Media Daily, Joe Mandese - Tuesday, November 25, 2008
The proliferation of time-shifting technologies and new "screens" for watching video, mea ...
- BlackBerry MySpace App Shatters Download Record
Online Media Daily, Joe Mandese - Friday, November 21, 2008
One-week after launching dedicated MySpace social networking application on its smart phone ...
- A Sign Of The Times (Square)
Digital Outsider, Joe Mandese - Thursday, November 20, 2008
It's been a long time since I've looked upon Times Square ...
- A Sign Of The Times (Square)
Digital Outsider, Joe Mandese - Thursday, November 20, 2008
t's been a long time since I've looked upon Times Square ...
- Nielsen Cancels National Client Meeting, Cites Economy
MediaDailyNews, Joe Mandese - Wednesday, November 19, 2008
Nielsen's TV ratings frequently play a role in canceling shows. Now Nielsen ...
- Advertisers Hedge Bets On Media Options, Odds Improve For Online Media Brands
Online Media Daily, Joe Mandese - Thursday, November 20, 2008
Amid weakening economic conditions, U.S. ad executive plan to hedge more ...
- Havas Taps Outsider To Run MPG, Rutman Moves To Advisory Role
MediaDailyNews, Joe Mandese - Wednesday, November 19, 2008
In a surprise move, Havas Tuesday named an executive with no operation ...
- Ad Spending Confidence Falls To Recent Low, More Downside Than Upside For Most Major Media
MediaDailyNews, Joe Mandese - Wednesday, November 19, 2008
The confidence of U.S. ad executive spending plans has fallen to i ...
- Digital Ad Optimism Ebbs, Remains Higher Than All Other Media
Online Media Daily, Joe Mandese - Wednesday, November 19, 2008
The confidence of U.S. ad executives continues to erode, and the pla ...
- Publicis Puts Another BRIC In Its Wall: Acquires Brazil's Tribal, Expands Digitas Footprint
Online Media Daily, Joe Mandese - Wednesday, November 19, 2008
Paris-based global ad giant Publicis Groupe this morning announced the acquisition ...
- Nielsen To Follow The Audio: Jumps Back Into Radio Ratings, Competes With Arbitron
MediaDailyNews, Joe Mandese - Tuesday, November 18, 2008
For the past couple of years, the mantra at Nielsen Co. h ...
- Interpublic Stays Pat, Keeps Media Processing With Donovan
MediaDailyNews, Joe Mandese - Friday, November 14, 2008
In a surprise decision that is likely to trigger some introspection fr ...
- IBM Study Finds Adoption Of Online, Mobile Content Doubling
Online Media Daily, Joe Mandese - Monday, November 17, 2008
The rate of growth of most forms of digital content services ...
- Havas Reports Weaker Results, Further Consolidates Havas Media Brand
MediaDailyNews, Joe Mandese - Friday, November 14, 2008
Paris-based Havas this morning announced healthy, but slower growth amid weakening glob ...
- Omnicom Taps Former Aegis Media Chief de Nardis To Run OMD
MediaDailyNews, Joe Mandese - Friday, November 14, 2008
Omnicom Media Group continues to bulk up its senior management team, nami ...
- Nielsen Media Chief: We Now Control Three-Quarters Of World's TV Currency Data
MediaDailyNews, Joe Mandese - Thursday, November 13, 2008
In a letter sent to Nielsen clients on Wednesday, President of Glob ...
- Gawking At The State Of The Online Ad Economy: Blog Chief Says It Ain't Good
Online Media Daily, Joe Mandese - Thursday, November 13, 2008
Gawker Media Publisher Nick Denton lit up the blogosphere in a w ...
- Dentsu Acquires mcgarrybowen, Expands U.S. Footprint
MediaDailyNews, Joe Mandese - Wednesday, November 12, 2008
Tokyo-based agency holding company Dentsu Holdings this morning announced the acquisition ...
- Asset Swap: WPP Acquires Media Rates Database, Nielsen Expands Global Footprint
MediaDailyNews, Joe Mandese - Wednesday, November 12, 2008
A day after announcing a reorganization giving some of its top executiv ...
- GroupM-Backed Invidi Goes National, Dishes Up Addressable TV Ad Deal
MediaDailyNews, Joe Mandese - Tuesday, November 11, 2008
In a deal that will give addressable advertising its first national footpri ...
- Mindshare Wants A Lotame, And A Lot Of You: Cuts Deal Based On How We Spend Time Online
Online Media Daily, Joe Mandese - Tuesday, November 11, 2008
In a Madison Avenue first, WPP's Mindshare unit has cut a de ...
- Fast Forward: The Color Of Money
Media Magazine, Joe Mandese - Monday, November 3, 2008
This month's issue focuses on the role of color in media. ...
- Nielsen Out-Of-Home Goes Out-Of-Business, First Research Casualty Of Faltering Economy
MediaDailyNews, Joe Mandese - Monday, November 10, 2008
In a sign that weakening economic conditions are beginning to impact t ...
- Havas Digital Chief Unveils 'Virtual Brand Network,' New Online Trading System Akin To Wall Street's Futures Market
Online Media Daily, Joe Mandese - Friday, November 7, 2008
Don Epperson, the chief executive of one of Madison Avenue's biggest digit ...
- OMG! Omnicom Units Unveil Plan To Dominate Asian Search Market
Online Media Daily, Joe Mandese - Friday, November 7, 2008
In a bid to become the largest provider of search marketing servic ...
- Casting Volts
Digital Outsider, Joe Mandese - Thursday, November 6, 2008
Campaign '08 rewrote the history books for most major media, including o ...
- Is Google Becoming CBS?
Show Daily, Joe Mandese - Thursday, November 6, 2008
That's what Colin Gillis, President, Click Capital, seemed to suggest during t ...
- Reach: When It Comes To Ad Network Planning, It May Be, Well, A Reach
Show Daily, Joe Mandese - Thursday, November 6, 2008
Ask Brian Fitzgerald, President and Co-founder, Gorilla Nation, what his biggest p ...
- Kind Of Like Humpty-Dumpty
Show Daily, Joe Mandese - Thursday, November 6, 2008
To illustrate just how quickly the roles of industry players are shiftin ...