- Media Holding Company of the Year: GroupM/VivaKi (Tie)
Media Magazine Supplement, Joe Mandese - Wednesday, December 17, 2008
For seemingly contradictory reasons, we've selected WPP's GroupM and Publicis' VivaKi ...
- Media Department of the Year: Goodby, Silverstein & Partners
Media Magazine Supplement, Joe Mandese - Wednesday, December 17, 2008
In 2007, Media selected Goodby, Silverstein & Partners as its "Media Departme ...
- Media Boutique of the Year: Michaelides & Bednash
Media Magazine Supplement, Joe Mandese - Wednesday, December 17, 2008
For an industry whose fundamentals are based on the perpetual notion ...
- Agency of the Year 2008: Letter from the Editor
Media Magazine Supplement, Joe Mandese - Wednesday, December 17, 2008
For the sixth time in the six years Media magazine has be ...
- The Carbonation Of Times Square
Digital Outsider, Joe Mandese - Wednesday, December 31, 2008
For a business that is fundamentally about serving its end users, ...
- Season's Greetings From Viacom To Time Warner: S'ain't Nick, Or Comedy, MTV Either
MediaDailyNews, Joe Mandese - Wednesday, December 31, 2008
Viacom may kick the New Year off in a dramatic way f ...
- 09 Magazine Ad Market Stalls, Outlook Lowered For Meredith
MediaDailyNews, Joe Mandese - Wednesday, December 24, 2008
At a time of year when big magazine publishers normally are locki ...
- Location, Location, Location
Digital Outsider, Joe Mandese - Sunday, December 21, 2008
I can't believe we're winding down our first calendar year of t ...
- Block-To-Block: Wall Street Reduces Outlook For Madison Avenue
MediaDailyNews, Joe Mandese - Friday, December 19, 2008
Citing "massive layoffs" at Omnicom and reduced client budget expectations at Interpubli ...
- Denuo Tool Sheds Light On Moment Of 'Recommendation,' Just One Part Of New VivaKi Social Kit
Online Media Daily, Joe Mandese - Friday, December 19, 2008
Among the suite of tools VivaKi has assembled in the new soci ...
- 'Media' Names MediaVest 2008 Agency Of The Year
MediaDailyNews, Joe Mandese - Thursday, December 18, 2008
Media magazine has selected MediaVest as its Agency of the Year f ...
- VivaKi Has A Lot Of Nerve, New Center Cuts 'Preferential' Deals With Preferred Social Media Suppliers, Unveils Toolkit
Online Media Daily, Joe Mandese - Thursday, December 18, 2008
In what some might call the first "upfront" buy of the burgeoni ...
- Extreme Makeover: The Sears Edition, Grignon Out As Media Chief
MediaDailyNews, Joe Mandese - Wednesday, December 17, 2008
Perianne Grignon, one of the most influential women in the media buyi ...
- B-to-B Loses Face, Trade Shows Begin Trading Down
MediaDailyNews, Joe Mandese - Tuesday, December 16, 2008
Trade shows, which for the past couple of years have been t ...
- Big Isn't Necessarily Better, Auditor Finds Starcom Buys Best
MediaDailyNews, Joe Mandese - Monday, December 15, 2008
Based on a key criterion used by advertisers and management consultants ...
- Bottom Falls Out Of The Ad Market, Literally
MediaDailyNews, Joe Mandese - Friday, December 12, 2008
Smaller, so-called "long-tail" advertisers who accounted for much of the modest expansi ...
- Ad Economy Goes From 'Tip-Toeing' To Deep-Diving Into Recession, Even Online Continues Slow Down
MediaDailyNews, Joe Mandese - Thursday, December 11, 2008
Despite billions of dollars in incremental spending from so-called quadrennial events li ...
- WPP Tries To Overcome "Digital Myth," Names Eastman Worldwide Digital Director Of JWT
Online Media Daily, Joe Mandese - Thursday, December 11, 2008
With the pomp and circumstance that it might have announced a n ...
- Interpublic Chief Paints Media As A 'Commodity,' Says 'The Big Idea' Will Save Madison Avenue
MediaDailyNews, Joe Mandese - Wednesday, December 10, 2008
Michael Roth, the Chairman-CEO, of one of America's two remaining agency holdi ...
- Madison Avenue Sees Online As Safe Haven Amid '09 Economic Storm
Online Media Daily, Joe Mandese - Tuesday, December 9, 2008
It was clear from outlooks delivered by Madison Avenue's leading forecasters ...
- Aegis Reorganizing Isobar, Creating New Client-Facing 'Hub'
Online Media Daily, Joe Mandese - Tuesday, December 9, 2008
Aegis Media, which a couple of years ago fused the interactive servic ...
- Global Ad Market To Recede For First Time Since '01
MediaDailyNews, Joe Mandese - Monday, December 8, 2008
The global advertising economy will recede in 2009 for the first ti ...
- Online Will Continue To Expand Amid '09 Global Ad Recession
Online Media Daily, Joe Mandese - Monday, December 8, 2008
Online will be the one bright spot in what will otherwise ...
- Brightcove Forms Alliance, Brightens Its Array Of Online Video Technology Partners
Online Media Daily, Joe Mandese - Monday, December 8, 2008
Online video platform Brightcove this morning announced the formation of the Brightco ...
- Nielsen To Be Rated By Its Customers
MediaDailyNews, Joe Mandese - Friday, December 5, 2008
The Nielsen Co. normally conducts research that helps advertisers and agencies bett ...
- Top Online Ad Man McAndrews Is Leaving Microsoft Amid Reorg
Online Media Daily, Joe Mandese - Friday, December 5, 2008
Brian McAndrews, once dubbed, "the most important ad man on the Internet ...
- Ball State Launches $17.7 Million Emerging Media Initiative
Online Media Daily, Joe Mandese - Friday, December 5, 2008
Ball State University, the alma mater of David Letterman that has be ...
- CBS Taps Some Fourth Screens To Help Its First Screen (Or Why Digital Out-of-Home May Help Save Digital In-The-Home)
Digital Outsider, Joe Mandese - Thursday, December 4, 2008
A lot has been written about the supposed synergies across the "thre ...
- Current Exec Says Nielsen's Methods Are Far From, Makes New Plea For TV Ratings Solution
MediaDailyNews, Joe Mandese - Thursday, December 4, 2008
The chief research executive for one of the fastest growing digital ti ...
- ESPN Unveils Online Vs. TV Scores, Finds It's No 'Zero Sum' Game
Online Media Daily, Joe Mandese - Thursday, December 4, 2008
Seeking to dispel the perception that online usage is rapidly overtaking tradition ...