- Economy Drags On Interpublic's Year-End Results
MediaDailyNews, Joe Mandese - Friday, February 27, 2009
Interpublic, the parent of Initiative, Universal McCann and other Mediabrands operations, th ...
- Americans Say News Still Fit For Print, Distrust Blogs
Online Media Daily, Joe Mandese - Friday, February 27, 2009
On a day when a major metropolitan daily like Denver's 150-year-old Roc ...
- Top Buyer Confirms Online CPMs 'All Over The Place,' Predicts Lagging Ad Recovery
Online Media Daily, Joe Mandese - Thursday, February 26, 2009
The top media buyer of the world's largest media-buying organization Wednesday to ...
- Going Mobile
Digital Outsider, Joe Mandese - Wednesday, February 25, 2009
In some recent Digital Outsider columns, I think we established that "digita ...
- CBS, Agencies Adopt SeeSaw As Digital Out-Of-Home Standard
MediaDailyNews, Joe Mandese - Wednesday, February 25, 2009
In a bid to become the industry standard platform for planning, buyi ...
- '09 To See Lowest Growth Rate For Media In 30 Years
Marketing Daily, Joe Mandese - Tuesday, February 24, 2009
For the first time in the 22 years since it has be ...
- Veronis Suhler Issues First-Ever 'Mid-Year' Update, Slashes Original Media Forecasts
MediaDailyNews, Joe Mandese - Monday, February 23, 2009
For the first time in the 22 years since it has be ...
- Firing SQAD: Data Firm Sets 'CPM' As Online Ad Metric
Online Media Daily, Joe Mandese - Tuesday, February 24, 2009
In a move that will likely align the ROI of online advertisi ...
- Microsoft Wants To Be Less Hard: Unveils Initiatives To Reduce 'Friction' For Advertisers, Publishers
Online Media Daily, Joe Mandese - Monday, February 23, 2009
Microsoft unveiled initiatives to develop new versions of its online advertising syste ...
- Making Waves: Will 'Malibu' Give Spot Runner A Network Beach Front
MediaDailyNews, Joe Mandese - Friday, February 20, 2009
Spot Runner, the company that harnessed the Internet to let small advertise ...
- MDC Partners Loses One, Cliff Freeman Calls It Quits
MediaDailyNews, Joe Mandese - Wednesday, February 18, 2009
MDC Partners, the Toronto-based agency holding company that has been using ...
- Canoe Assembles Product Team, Will Paddle Data, Versioning, Interactivity
MediaDailyNews, Joe Mandese - Tuesday, February 17, 2009
Canoe Ventures, the cable industry-backed group charged with developing a national infrastructu ...
- AT&T, Broadband Find A Link: Series About A Band Called 'On The Brink'
Online Media Daily, Joe Mandese - Monday, February 16, 2009
In hopes of getting its first big break in an online vid ...
- GroupM Unit: Motorsports Braces For Crash As Sponsors Hit The Brakes
MediaDailyNews, Joe Mandese - Friday, February 13, 2009
At a time when most forms of ad-supported media and other for ...
- Mandel Disconnects From Nielsen, Research Integration Unit Disbanded
MediaDailyNews, Joe Mandese - Wednesday, February 11, 2009
Jon Mandel, one of the best known media executives on Madison Aven ...
- Wall Street Firm Lowers Madison Avenue Outlook For Third Time
MediaDailyNews, Joe Mandese - Thursday, February 12, 2009
In its third downgrade for the U.S. and worldwide advertising marketplace, Wa ...
- GroupM, Nielsen To Track TV Spots In-Flight
MediaDailyNews, Joe Mandese - Wednesday, February 11, 2009
In a move that could set off a new competitive arms ra ...
- Publicis Reports Surprising Growth, Prepares For 2009 Street Brawl On Madison Avenue
MediaDailyNews, Joe Mandese - Wednesday, February 11, 2009
Madison Avenue's major agency holding companies are beginning to report full-year a ...
- Clickable Has The Technology, Rebuilds 'Bionic' Search Management System
Online Media Daily, Joe Mandese - Monday, February 9, 2009
For those who feel they need super powers to deal with t ...
- MPG Passes Screen Test, Lands Starring Role With CBS Films
MediaDailyNews, Joe Mandese - Friday, February 6, 2009
In its biggest win since landing the $700 million-plus Sears Holding Cor ...
- Wall Street Journal Crashes, Slashes Edit Staff
MediaDailyNews, Joe Mandese - Friday, February 6, 2009
In a staff announcement late Thursday, News Corp.'s Dow Jones & C ...
- Broadcasters Challenge Nielsen Digital 'Preparedness' Counts
MediaDailyNews, David Goetzl, Joe Mandese - Thursday, February 5, 2009
Nielsen says some 5% of U.S. homes are still unprepared for t ...
- Nielsen Puts Online Guru In Charge Of Digital TV Services
MediaDailyNews, Joe Mandese - Thursday, February 5, 2009
In another sign that the businesses of television and online media m ...
- The Other Research Shoe Drops: Carat Taps Former OMDer Hess As Research Czar
MediaDailyNews, Joe Mandese - Wednesday, February 4, 2009
Former OMD research chief Mike Hess has taken the top research j ...
- Omnicom Restructures Global Research Team, Mike Hess Latest Departure In Madison Avenue Research Exodus
MediaDailyNews, Joe Mandese - Wednesday, February 4, 2009
Mike Hess is out as the top research executive in Omnicom's glob ...
- Prime-Time TV Commercial Prices Plummet, CBS Faces Biggest Drop
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
The cost of an average prime-time price plummeted 15% during the four ...
- Google Strikes Traffic, Billing Deal Making It Easier To Sell TV Ads
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
Google this morning announced an agreement to integrate its Google TV A ...
- SMG, Donovan Settle Arbitration
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
After more than a year and a half of arbitration, Publicis' Starc ...
- Interpublic Dissolves Another Magna Brand, Renames Media Barter Unit 'Orion'
MediaDailyNews, Joe Mandese - Monday, February 2, 2009
Interpublic's Mediabrands unit continues to whittle away at one of its brand ...
- Outdoor Uses Online Media To Get Madison Avenue's Eyes On New Ratings Data
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
To help advertisers, agencies and media sales organizations prepare for the fir ...