- Nielsen Probe Finds People Not Pushing Buttons Properly: The Bigger The Audience, The Bigger The Discrepancy
MediaDailyNews, Joe Mandese - Thursday, April 30, 2009
Nielsen Wednesday began informing advertisers, agencies and television networks that rely ...
- Publicis Boasts Bigger Slice Of Shrinking Ad Pie, Cites Digital
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2009
Madison Avenue is known for its ability to spin, and this mornin ...
- Disney Ad Lab And The 3 Screens
Show Daily, Joe Mandese - Wednesday, April 29, 2009
Disney is frequently thought of as a consumer brand, but it ow ...
- How Big Is Mobile Going To Be For Big Media?
Show Daily, Joe Mandese - Wednesday, April 29, 2009
How about bigger than online? That's what ESPN VP-Digital and Mobile Sal ...
- If You Want To Find Out How Mobile OMMA Conference Attendees Are...
Show Daily, Joe Mandese - Wednesday, April 29, 2009
...Try having only limitted access to the conference's wifi hub, and t ...
- A Tale Of Two Mobile Marketing Strategies
Show Daily, Joe Mandese - Wednesday, April 29, 2009
Zenith Media's K-Yun Steele thinks it's the best of times, but al ...
- A Truly Devine Mobile Campaign
Show Daily, Joe Mandese - Wednesday, April 29, 2009
That's what Ogilvy Interactive's Maria Mandel shared with us this morning wh ...
- The Quest For The Holy Grail Will Be A Mobile One
Show Daily, Joe Mandese - Wednesday, April 29, 2009
At least, that's what Ogilvy Interactive's Maria Mandel said during her keyno ...
- Speaking Of Sore Thumbs...
Show Daily, Joe Mandese - Wednesday, April 29, 2009
- guess mine are going to be even sorer by the e ...
- I Scream, You Scream, We All Scream For An App Like This
Show Daily, Joe Mandese - Wednesday, April 29, 2009
Among the press releases I've received in the past 24 hours, w ...
- Trading Analogue Pennies For Digital Dollars
Show Daily, Joe Mandese - Wednesday, April 29, 2009
I'm looking forward to today's OMMA Mobile agenda, because I'm starting ...
- Nielsen Begins Measuring Internet Usage In TV Ratings Sample
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2009
Nielsen this week will begin measuring the Internet usage of some membe ...
- WPP Reports 5.8% Decline, Cites 'Cuts' In Client Spending
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2009
Citing "cuts in client spending in reaction to the global financial a ...
- Clickable Unveils 'Platform,' Seeks To Make Local Lead-Gen More Manageable
Online Media Daily, Joe Mandese - Tuesday, April 28, 2009
As part of its bid to become the "Apple" of online advertisi ...
- Test
Show Daily, Joe Mandese - Tuesday, April 28, 2009
TEst ...
- Publicis' Klues, Kenny Earn Millions In '08 Compensation
MediaDailyNews, Joe Mandese - Monday, April 27, 2009
Publicis' two top media executives, VivaKi co-managing directors Jack Klues and Dav ...
- Online Video Ad Growth Slows, But Remains One Of Fastest Emerging Media
Online Media Daily, Joe Mandese - Monday, April 27, 2009
Like much of the rest of the media marketplace, estimates for t ...
- Online Video: Medium Grows, But Ad Growth Slows
MediaDailyNews, Joe Mandese - Monday, April 27, 2009
Like most of the media marketplace, estimates for the rate of ...
- Aegis Discloses Severance Costs, Payouts To Verklin, Other Departing Managers
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2009
Aegis Group paid out about $34 million in severance costs related ...
- Millard Outlives Martha Stewart, Partners With Ad Industry 'Player' Kassan
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2009
In a surprise move, Wenda Harris Millard has stepped down as co-C ...
- Google To Place Ads Into TV Programs Shown Online
MediaDailyNews, Joe Mandese - Friday, April 17, 2009
Google, which hasn't exactly been embraced by the traditional media marketplace, Thursd ...
- The 'Clickthrough' Of Digital Out-of-Home
Digital Outsider, Joe Mandese - Wednesday, April 15, 2009
The other day, I wrote a story for MediaPost's MediaDailyNews reporting ...
- Revised Forecast Predicts Internet Will Be Only Medium To Grow Ad Dollars This Year
Online Media Daily, Joe Mandese - Tuesday, April 14, 2009
The Internet is the only medium expected to reap advertising increases duri ...
- Quantcast Shifts Focus Of Audience Measurement From Users To Brands
Online Media Daily, Joe Mandese - Tuesday, April 14, 2009
At a time when the online advertising world seems to be shifti ...
- Adcentricity Adds Mobile 'Clickthroughs,' CPA Applications To Out-of-Home Campaigns
MediaDailyNews, Joe Mandese - Monday, April 13, 2009
In a move that will accelerate the integration of one form ...
- WPP's 'Agency Of The Future' Folds Into One From Its Past
MediaDailyNews, Joe Mandese - Friday, April 10, 2009
The "agency of the future," apparently, is one from Madison Avenue's pas ...
- Prime Timeshift: TiVo Finds It's Concentrating Around The 'Family Hour'
MediaDailyNews, Joe Mandese - Friday, April 10, 2009
It's long been known that peak usage of time-shifting TV viewing technologi ...
- WPP's Kinetic Restructures, Shifts Base To U.S. From U.K.
MediaDailyNews, Joe Mandese - Tuesday, April 7, 2009
Kinetic, the WPP out-of-home media services specialty unit, this morning announced ...
- Finding Yields New Angle On Rectangle, Reaps Far More User Time Than Leaderboards, Skyscrapers
Online Media Daily, Joe Mandese - Tuesday, April 7, 2009
In a finding that might seem to refute some conventional wisdom abo ...
- Publicis Banks On Switzerland, Acquires Nemos To Expand Modem Digital Network
Online Media Daily, Joe Mandese - Tuesday, April 7, 2009
Paris-based Publicis Groupe, the parent of VivaKi and agency networks such ...