- Fast Forward: Journalism
Media Magazine, Joe Mandese - Tuesday, July 14, 2009
I have a confession to make. Journalists are smug and self-righteous. ...
- Former 'Ad Age,' 'Entertainment Weekly' Publisher Donaton To Lead Interpublic's Branded Entertainment
MediaDailyNews, Joe Mandese - Thursday, July 30, 2009
Interpublic has re-branded its branded entertainment operations, and it has tapped ...
- I Know That Half My Advertising Doesn't Work, And I Just Don't Know How To Sync Everyone Around Measuring Which Half
Show Daily, Joe Mandese - Friday, July 31, 2009
Apologies to John Wannamaker, but it wouldn’t be an OMMA conference ...
- The Nasty Cycle Of Debate Surrounding Online Display Advertising Explained For You Here
Show Daily, Joe Mandese - Friday, July 31, 2009
Todd Teresi, Chief Revenue Officer, Quantcast, has just made an astute observati ...
- What's The Best Metric For Measuring Online Campaigns? Well, We Know What's Not The Best (Click Here To Find Out)
Show Daily, Joe Mandese - Friday, July 31, 2009
Asked by Dan Beltramo, CEO, Vizu Corporation, moderator of the final OM ...
- Here's A MediaPost Headline 10 Years From Now
Show Daily, Joe Mandese - Friday, July 31, 2009
Well, here is how the OMMA M&M social media panelist answered moderat ...
- Reach, Frequency & Re-Tweeting
Show Daily, Joe Mandese - Friday, July 31, 2009
Gary Stein, VP-strategy at Isobar, and moderator of the “Ins and Outsâ ...
- Some Views On Views
Show Daily, Joe Mandese - Friday, July 31, 2009
Asked how they define a video “view,†the OMMA M&M video panelis ...
- A Twitter Update, It Is
Show Daily, Joe Mandese - Friday, July 31, 2009
OMMA M&M Moderator Jodi McDermott broke in with an interesting micro-blogging updat ...
- The Virility Of Virality (Or Is It The Other Way Around?)
Show Daily, Joe Mandese - Friday, July 31, 2009
Introducing the “Measuring Video and Virality†panel at OMMA M&M this afternoo ...
- The Last Straw For The Last Click
Show Daily, Joe Mandese - Friday, July 31, 2009
That’s what Cory Treffiletti, President, Managing Partner, Catalyst:SF, and moderator on OM ...
- Childbaby.jpg
Show Daily, Joe Mandese - Friday, July 31, 2009
...
- How Online Fortunes Are Made
Show Daily, Joe Mandese - Friday, July 31, 2009
That was the way OMMA M&M programming chair Jodi McDermott introduced afterno ...
- The Dirty Little Secrets Of Social Network Fan Pages
Show Daily, Joe Mandese - Friday, July 31, 2009
That’s what RockYou’s Lisa Marino revealed during her morning presentation at OM ...
- Chaos May Be Good, But It’s Getting A “Little Nuts Out Thereâ€
Show Daily, Joe Mandese - Friday, July 31, 2009
Razorfish’s Andy Fisher may like chaos, but it can also be ...
- Correction: It Was An Osprey, Not An Albatross
Show Daily, Joe Mandese - Friday, July 31, 2009
MediaPost Publisher Ken Fadner just reminded me that the large sea bi ...
- Razorfish’s Fisher: “Chaos Is Goodâ€
Show Daily, Joe Mandese - Friday, July 31, 2009
That’s right, Andy Fisher, VP Analytics & National Lead, Razorfish, things it†...
- Oops, They Did It Again (Not Britney, The MediaPost Electrical Support Team)
Show Daily, Joe Mandese - Friday, July 31, 2009
Unbelievably, the lights went out â€" again! â€" during a keynote presentati ...
- What Would David Ogilvy Say?
Show Daily, Joe Mandese - Friday, July 31, 2009
That was a pretty frank way to express an important industry dilemm ...
- Opening Plug, Er, Remarks At OMMA Measurement & Metrics
Show Daily, Joe Mandese - Friday, July 31, 2009
Industry conferences are known for unabashed plugs, but the first commercial ...
- Be Careful What You Wish (To Target) For
Show Daily, Joe Mandese - Thursday, July 30, 2009
M You may just get the opportunity to do that. Then wha ...
- Holy "Unholy Offspring Of Julia Childs And Jerry Springer"
Show Daily, Joe Mandese - Thursday, July 30, 2009
Yep, that's what Josh McFarland, entrepreneur in residence at Greylock Partners, a ...
- Actually, I Opted In To These Cookies (Who Wouldn't)
Show Daily, Joe Mandese - Thursday, July 30, 2009
Some wise guy cruising the snacks station at OMMA Behavioral during t ...
- Cookie.jpg
Show Daily, Joe Mandese - Thursday, July 30, 2009
...
- Creepiness Matters
Show Daily, Joe Mandese - Thursday, July 30, 2009
Ryan Calo, Residential Fellow, Center for Internet and Society Stanford Law Scho ...
- The Good And The “Not-So-Good†Of Online’s Ad Market Share
Show Daily, Joe Mandese - Thursday, July 30, 2009
For all the progress online media has made as a “brand†mediu ...
- What's BT (More Importantly, What It's Not)
Show Daily, Joe Mandese - Thursday, July 30, 2009
What it is, is a way of targeting “very relevant advertising ...
Show Daily, Joe Mandese - Thursday, July 30, 2009
That’s what Dave Zinman, VP & GM, Display Advertising, Yahoo, did ...
- BT 2.0
Show Daily, Joe Mandese - Thursday, July 30, 2009
Interesting "breakfast presentation" that unofficially kicked off OMMA Behavioral in San Francis ...
- So What Exactly Is Omnicom’s Ad Network Strategy?
Show Daily, Joe Mandese - Tuesday, July 28, 2009
Well, Omnicom was a conspicuous no-show on the “new brokers†panel th ...