- Sternberg: Only A Third Of Prime-Time Rookies Likely To Succeed
MediaDailyNews, Joe Mandese - Monday, August 31, 2009
Only a third of the new prime-time series that will debut ne ...
- Publicis' Goerlich, Vinson Land At Rentrak: Will Develop New Video Ad Research
MediaDailyNews, Joe Mandese - Thursday, August 27, 2009
Bruce Goerlich, a long-time Madison Avenue media research guru who most recent ...
- Consensus On Census: Draftfcb Releases Media Buy Specs
MediaDailyNews, Joe Mandese - Thursday, August 27, 2009
Interpublic's Draftfcb unit Wednesday posted details and specifications for media companies interest ...
- Posterscope Adds New Outposts, Expands Into Vegas, Miami
MediaDailyNews, Joe Mandese - Wednesday, August 26, 2009
At a time when it seems like Madison Avenue might be contractin ...
- Digital Takes Bigger Slice Of Shrinking WPP Pie, Now Accounts For 25%
Online Media Daily, Joe Mandese - Wednesday, August 26, 2009
Digital and direct marketing related services now account for 25% of W ...
- Weighty Decision: Nielsen Decides Not To Control For PCs, Internet Access In National TV Ratings Sample
MediaDailyNews, Joe Mandese - Tuesday, August 25, 2009
TV ratings giant Nielsen has decided not to adjust its national ...
- Schematic Gets All Touchy-Feely, WPP Shop Adds Tactile To Its Tactics
MediaDailyNews, Joe Mandese - Friday, August 21, 2009
Schematic, the interactive advertising and media design unit of WPP Group, Thursd ...
- Bigger Isn't Necessarily Better When It Comes To Online Ad Formats
Online Media Daily, Joe Mandese - Thursday, August 20, 2009
In most media, advertisers pay more for the biggest, and theoretically mo ...
- Interpublic Overhauls Media Tech Team: Names New CIO, Strives For More 'Enablement'
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2009
In a bid to accelerate the role technology is playing in reshapi ...
- Nielsen Discloses Billion Dollar Investment In 3-Screen Strategy
MediaDailyNews, Joe Mandese - Tuesday, August 18, 2009
Nielsen Co. has invested more than $1 billion in research and developme ...
- Consortium Blind Sides Nielsen Execs, Raises Big Questions For Future Of Media Measurement
MediaDailyNews, David Goetzl, Joe Mandese - Monday, August 17, 2009
News of a new audience measurement consortium comprised of some of Nielsen ...
- Poll Finds Majority Of Media Shops See Economy Rebounding, But Continue Altering Media Strategies
MediaDailyNews, Joe Mandese - Friday, August 7, 2009
More than halfway through 2009, and the worst recession the advertising indust ...
- Nielsen Analysis Finds Digital Data Would Shift Billions Of TV Ad Dollars From Broadcast To Cable
MediaDailyNews, Joe Mandese - Thursday, August 6, 2009
If the TV industry were to convert to digital set-top data ...
- Online Ad Market Contracts For Second Consecutive Quarter
Online Media Daily, Joe Mandese - Wednesday, August 5, 2009
Worldwide spending on Internet advertising contracted 5% during the second quarter ...
- Biz Press Continues To Depress: Event, Ad Revenues Plummet
MediaDailyNews, Joe Mandese - Tuesday, August 4, 2009
The U.S. business press is being hit by a double whammy, ...
- L.A. Times Group Restructures Sales Org, Focuses On Boosting Traditional, Non-Traditional
MediaDailyNews, Joe Mandese - Tuesday, August 4, 2009
Amid the worst newspaper advertising marketplace in recent memory, The Los Angel ...
- Donovan Clicks With DoubleClick, iDesk First To Hit DART's Bullseye
Online Media Daily, Joe Mandese - Monday, August 3, 2009
Score one for Madison Avenue data processing giant Donovan Data Systems ...