Following months of speculation and the inadvertent circulation of
draft proposalsPublicis Reports 'Most Terrible' Results, Claims It Is Becoming An 'All-Digital Agency'MediaDailyNews, Joe Mandese - Tuesday, October 27, 2009
Paris-based Publicis Groupe, which currently boasts that 25% of its revenues a ...
Havas Reports Weaker Than Expected ResultsMediaDailyNews, Joe Mandese - Friday, October 23, 2009
Havas, the parent of MPG, Media Contacts, and agencies such as EU ...
MRI Logs Blogs, Finds Less Than 4% Of Us Write Them, 10% Read ThemOnline Media Daily, Joe Mandese - Wednesday, October 21, 2009
Social networks may be the rage on Madison Avenue these days, b ...
Strata Strives For New One In Branding Effort, Wants To Bring 'Order' To Media 'Chaos'MediaDailyNews, Joe Mandese - Tuesday, October 20, 2009
The computer systems that Madison Avenue uses to plan, buy, process a ...
Who's On First? When It Comes To Digital Advertising, WPP Is -- For NowOnline Media Daily, Joe Mandese - Tuesday, October 20, 2009
Who's on first? That may sound like the opening to an o ...
Zenith Reduces U.S., Global Ad Outlook: Internet Only Medium To Gain, Albeit More SlowlyMediaDailyNews, Joe Mandese - Monday, October 19, 2009
We're not out of the woods yet. According to at least o ...
Nielsen To Add Internet Meters To Entire TV Ratings Sample: Timing, Integration TBDMediaDailyNews, Joe Mandese - Monday, October 19, 2009
Nielsen Co. has decided on a plan to install Internet meters alongsi ...
Publicis Unit Reduces Long-Term Outlook For Internet Ad Spend, ShareOnline Media Daily, Joe Mandese - Monday, October 19, 2009
Paris-based Publicis Groupe may claim to be the largest digital advertising organizati ...
Final Nielsen Count: Millions Without Digital TV, Many Using Bootleg Analog Options InsteadMediaDailyNews, Joe Mandese - Thursday, October 15, 2009
Our long national broadcast nightmare is finally behind us, and the U. ...
Nielsen Reorganizes Media Leadership Team, Taps McKinsey ExecMediaDailyNews, Joe Mandese - Thursday, October 15, 2009
Nielsen Co. Wednesday announced a reorganization of its media leadership team, establishi ...
Digital Guru, Ventures Chief Hanlon Poised To Leave PublicisOnline Media Daily, Joe Mandese - Thursday, October 15, 2009
Tim Hanlon, the long-time digital media guru and head of one ...
Publicis Nets Razorfish, Equity Stake By MicrosoftOnline Media Daily, Joe Mandese - Wednesday, October 14, 2009
It's official. Razorfish is now part of Publicis Groupe, and as ...
Interpublic Revises U.S. Ad Outlook Upward, Cites Improvement In Industrial ProductionMediaDailyNews, Joe Mandese - Tuesday, October 13, 2009
Citing continuing improvement in the overall U.S. economy, especially the rise ...
Magazines Take Page Out Of Online's Playbook, Use Cross-Media Studies To Tout Cost EffectsMediaDailyNews, Joe Mandese - Tuesday, October 13, 2009
Online media may be generating all the buzz on Madison Avenue the ...
Interpublic Revises Ad Outlook: National Online Improves, 'Direct,' Local DeteriorateOnline Media Daily, Joe Mandese - Tuesday, October 13, 2009
The outlook for the national U.S. online advertising economy has improved somewh ...
Publicis Warns Online Publishers To Be Vigilant Against Rogue Insertion OrdersOnline Media Daily, Joe Mandese - Monday, October 12, 2009
In an effort to head off potential liabilities and threats to i ...
Invitation Only: Select Nielsen Clients To Meet On Plan To Integrate Online Viewing Into TV RatingsMediaDailyNews, Joe Mandese - Friday, October 9, 2009
Nielsen has invited a small group of its most influential clients ...
Screen Play: Nielsen Meetings To Address Cross-Platform InitativesMediaDailyNews, Joe Mandese - Thursday, October 8, 2009
With some of its biggest clients backing a new coalition whose missi ...
Carat Renews With Donovan, Third Big Shop To Re-Up This YearMediaDailyNews, Joe Mandese - Wednesday, October 7, 2009
In another big score for Donovan Data Systems, the media buying process ...
Crossing The Rubicon: Die Is Cast With Bid To Become The Google Of Online DisplayOnline Media Daily, Joe Mandese - Wednesday, October 7, 2009
The Rubicon Project, one of a spate of technology-focused companies that ha ...