- Hey, Abbott! Who's On First! Mindshare
MediaDailyNews, Joe Mandese - Monday, December 28, 2009
Pharma giant Abbott Laboratories is giving WPP's Mindshare unit a nice year-e ...
- Reading, Writing And Algorithmetic, Social Nets Have No Bearing On School Grades
Online Media Daily, Joe Mandese - Wednesday, December 23, 2009
While Madison Avenues continues to ponder whether social networks truly are ...
- Nielsen Releases New Validation Study, Finds Multi Viewer Households Still Vexing
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2009
Nielsen Tuesday released the latest in an ongoing series of "in-panel" validati ...
- Donovan Renews With Mediabrands In The U.K.
MediaDailyNews, Joe Mandese - Tuesday, December 22, 2009
In another strategic win, media data processing firm Donovan Data Systems Mond ...
- At the Crossroads
Media Magazine, Joe Mandese - Friday, December 4, 2009
Michael Wolf is one of the smartest and most influential figures ...
- Nielsen Bows To Agency Pressure, Will Continue 'Live' Local Data
MediaDailyNews, Wayne Friedman, Joe Mandese - Wednesday, December 16, 2009
Yielding to pressure from Madison Avenue, Nielsen Co. Wednesday announced a pl ...
- Fast Forward: Reality Check
Media Magazine, Joe Mandese - Friday, December 4, 2009
This column is labeled "Fast Forward," but all too frequently, I fe ...
- Mille Bornes: Renault Renews, Expands Account With Publicis
MediaDailyNews, Joe Mandese - Wednesday, December 16, 2009
France's best-known automaker and advertising group, not surprisingly, announced a renewal ...
- Editorial: What In The World Are Local TV Stations Thinking?
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Interestingly, this is the first explicit editorial I've written since joining MediaPo ...
- Rentrak Launches Local TV Ratings Service, Acquires Part Of Nielsen
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Rentrak, one of the potential rivals to Nielsen's dominance over the ...
- Donovan, MediaBank Both Claim Agency Wins
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Donovan Data Systems, the dominant supplier of so-called "back office" data processi ...
- Display Ad Recovery Bodes Well For Yahoo: Analysts Cite Auto, Finance, 'Price Integrity'
Online Media Daily, Joe Mandese - Tuesday, December 15, 2009
Reiterating an "overweight" buying recommendation for shares of Yahoo stock, the influenti ...
- Life Imitating Art, Augmenting Life
Digital Outsider, Joe Mandese - Monday, December 14, 2009
Since this is the time of year when columnists tend to w ...
- Model Citizens: Magazines, Radio Mix It Up With TV, Hope To Overcome Bias
MediaDailyNews, Joe Mandese - Monday, December 14, 2009
In an effort to upgrade the role magazines have in Madison Avenue ...
- WPP's Sorrell: Media Shops That Dropped Their Shorts, Appear To Be Coming Up Short
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2009
The lingering effects of the global economic recession have led to "vicio ...
- Chrysler Taps Interpublic's Universal McCann, Meredith Too
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2009
Beleaguered automaker Chrysler Group this morning named Interpublic's Universal McCann unit ...
- Forecasters Reveal 'Structural' Shifts In Ad Economy: GroupM Begins Buying 'Wholesale,' Reselling Optimized Media
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2009
WPP's GroupM is buying media at "wholesale" and reselling it to clien ...
- CIMM Taps Former Time Warner Research Diva Jane Clarke
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2009
The Coalition for Innovative Media Measurement (CIMM) named Jane Clarke its managi ...
- Madison Avenue Forecasters Call For A Better Year Ahead, Some See It Better Than Others
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2009
After a year that most of the advertising industry would just ...
- Internet, FSIs Only Media To Post Ad Gains So Far This Year
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2009
Ad spending in the U.S. media measured by TNS Media Intelligence declin ...
- Online, Mobile Video Usage Soar, But TV Remains Dominant Screen
MediaDailyNews, Joe Mandese - Monday, December 7, 2009
Americans have dramatically increased the amount of time- and place-shifting of vid ...
- Loose Change: NBCU's Zucker Says Digital Now More Than 10 Cents On The Analog Dollar
Online Media Daily, Joe Mandese - Tuesday, December 8, 2009
Digital media business models are improving for big, traditional media companies ...
- Yahoo Lets Users Set Ad Interest Levels, Or Turn It Off Completely
Online Media Daily, Joe Mandese - Monday, December 7, 2009
Yahoo this morning released a new tool giving consumers more control ov ...
- GroupM: U.K. Will Be 'First Out' Of Ad Recession, Predicts Some Growth In 2010
MediaDailyNews, Joe Mandese - Friday, December 4, 2009
On the eve of a series of new ad spending forecasts schedul ...
- Digital TV Data Initiative Raises More Questions Than It Answers
MediaDailyNews, Joe Mandese - Thursday, December 3, 2009
Top industry executives got their first public look at some rarely se ...
- Comcast, NBCU Finalize Deal: Combined Entity Will Have Unparalleled Reach
MediaDailyNews, Joe Mandese - Thursday, December 3, 2009
The merger of Comcast and NBC Universal is one of those me ...
- The Negroponte Switch, And Bait
TV Watch, Joe Mandese - Thursday, December 3, 2009
So this is one of those fill-in-while-Wayne-Friedman-is-out TV Watch columns in whi ...
- Life After Death: Agency To Meet With Stations To Overturn Nielsen Local Ratings Decision
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2009
Rebuffed in its attempts to persuade Nielsen to overturn its decision ...
- Nielsen 'Extends' The Screen, Officially Integrates TV And Online Viewing
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2009
Nielsen Tuesday announced a decision and a plan to formally integrate viewi ...