Ryan Laul Leaps From Hyperspace, Move Follows Merger Of Posterscope With Chrysalis
Ryan Laul is out as head of the U.S. operations of Hyperspace, ...Pool Makes Splash At IAB: Reveals User-Selected Ads Five Times More Effective Than Pre-Roll
It may have seemed like a no-brainer when Publicis' VivaKi unit leaked ...Addressable TV Ad Trial: Viewers Tune Away 32% Less
An important trial of a promising addressable TV advertising technology found that ...MediaBank, Strata Unveil New Digital Media-Buying Apps
Two of Madison Avenue's leading "back office" systems providers - MediaBank and ...Digital Helps Publicis Weather Worst Of Media Times
Calling the 2009 advertising marketplace "something of a paradox," Publicis Groupe Chairman-CEO ...