- Madison Ave.'s Next Killer App May Be, Well, An App
Online Media Daily, Joe Mandese - Wednesday, June 30, 2010
As the ad industry waits with anticipation for Apple to unleash ...
- WPP Slackens Its Seat Belts, Global Ad Ride Gets A Little Less Bumpy
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2010
Noting that the "bumpy ride" of the global economic recession is "n ...
- Hearst Raids Conde Nast's Carey, Reorganizes Magazine Group
MediaDailyNews, Joe Mandese - Monday, June 28, 2010
Conde Nast publishing star David Carey is joining Hearst Magazines as presiden ...
- Internet Emerges As Fastest Growing Segment Of Paid Product Placement
Online Media Daily, Joe Mandese - Tuesday, June 29, 2010
The Internet is the fastest growing segment of the paid product placeme ...
- Horizon Dishes Up Another Win, Literally
Raw, Joe Mandese - Tuesday, June 29, 2010
Horizon Media has won the direct response media services account for satelli ...
- CP+B Takes Titanium At Cannes For "Twelpforce"
Raw, Joe Mandese - Tuesday, June 29, 2010
Crispin Porter + Bogusky has won the Titanium Grand Prix at T ...
- [x+1] Taps Sears' Black As Head Of Client Solutions
Raw, Joe Mandese - Tuesday, June 29, 2010
Online ad targeting platform developer [x+1] has recruited its second former t ...
- Display Ad Impressions, CPMs Surge: Larger Formats Gaining
Raw, Joe Mandese - Tuesday, June 29, 2010
The volume of online display ads has expanded 15% over the pa ...
- AMC Pitches Upfront Buys Utilizing Canoe's Platform
MediaDailyNews, David Goetzl, Joe Mandese - Friday, June 25, 2010
AMC, known for the "Mad Men" series about 1960s Madison Avenue, ...
- WPP Merges MediaCom With Media Insight, Part Of Mideast Consolidation
MediaDailyNews, Joe Mandese - Monday, June 28, 2010
WPP Sunday announced that it is merging its MediaCom and Media Insig ...
- Hearst Raids Conde Nast's Carey, Reorganizes Magazine Group
Raw, Joe Mandese - Monday, June 28, 2010
Conde Nast publishing star David Carey is joining Hearst Magazines as presiden ...
- Donovan Taps Rubicon's Batson To Lead Digital Agenda
Online Media Daily, Joe Mandese - Friday, June 25, 2010
In what is shaping up to be a battle of digital tale ...
- Leo Burnett Sydney Wins Cannes Media Grand Prix, Judges Nix Radio Category
MediaDailyNews, Joe Mandese - Thursday, June 24, 2010
Leo Burnett Sydney won the Media Grand Prix for its 'Eos Photochain ...
- Interpublic, Microsoft Turn MOMS Over To AAAA: Coalition Will Automate Media Processing
Online Media Daily, Joe Mandese - Tuesday, June 22, 2010
Interpublic and Microsoft today will announce a move that is expected ...
- Ogilvy Taps Goodby's Simpson As North American Creative Director
Raw, Joe Mandese - Tuesday, June 22, 2010
Steve Simpson is joining Ogilvy & Mather North America in the ro ...
- WPP's Kantar Brings Behavioral Targeting To Television
Raw, Joe Mandese - Tuesday, June 22, 2010
WPP's Kantar Media unit is introducing what it calls the "next generati ...
- Interpublic, AOL Think They Cannes Improve Retail Marketing, Unveil Plan During Opening Day Of Festival
Online Media Daily, Joe Mandese - Monday, June 21, 2010
Madison Avenue officially kicks off one of its annual summer rites tod ...
- Mazda Zoom-Zooming To WPP
Raw, Joe Mandese - Monday, June 21, 2010
Mazda North American Operations has confirmed that it is in “contract negotiations̶ ...
- Grubbs Adds BrightLine To His Consulting Line
Raw, Joe Mandese - Monday, June 21, 2010
Former Omnicom media honcho Steve Grubbs has announced his second consulting g ...
- Initiative: Mobile Poised To Overtake PCs For Web Access
Raw, Joe Mandese - Monday, June 21, 2010
The mobile devices are poised to overtake computers as the most comm ...
- BP 'Brand Value' Spills Nearly $1 Billion
Raw, Joe Mandese - Monday, June 21, 2010
The estimated value of BP's brand has fallen by nearly $1 billi ...
- Mazda Zoom-Zooms From Doner, Expected To Name 'Holding Co.'
Raw, Joe Mandese - Monday, June 21, 2010
Mazda North America has dropped Doner, the Southfield, MI agency that ca ...
- Analysts: Agency Account Reviews Pick Up Steam, Particularly For Media
MediaDailyNews, Joe Mandese - Friday, June 18, 2010
The momentum of advertising account reviews is picking up once again, particular ...
- WPP Digital Acquires Stake In Real-Time TV Analytics Firm
MediaDailyNews, Joe Mandese - Thursday, June 17, 2010
Madison Avenue giant WPP Group has made another strategic investment in ...
- B. Bonin Bough: From The 'Nerds' To The 'Brady Bunch'
Show Daily, Joe Mandese - Thursday, June 17, 2010
The big change taking place in media and society isn't the breakthrou ...
- What To Do When Social Media Marketing Goes Awry
Show Daily, Joe Mandese - Thursday, June 17, 2010
PepsiCo. Social media marketing guru Bonin Bough spend a lot of ti ...
- The End Of Viral
Show Daily, Joe Mandese - Thursday, June 17, 2010
Asked what the current industry "threshold" is for a corporate video ...
- What The #*&@!: Tom Troja Doesn't Like Hearing The F-Word
Show Daily, Joe Mandese - Thursday, June 17, 2010
Troja, founder of Social Symphony said the new dirty word in soci ...
- Earning Diminishing Returns
Show Daily, Joe Mandese - Thursday, June 17, 2010
That's what Feed Co. President Josh Warner said is happening on t ...
- Here’s A Stretch, Literally: ShareThis' Schigel Shares An Insight
Show Daily, Joe Mandese - Thursday, June 17, 2010
Tim Schigel of ShareThis.com, not surprisingly, believes “sharing” is the new, mo ...